Categories - Publications - Faculty & Research

11 Feb 2002
Research & Ideas

The Quiet Leader—and How to Be One

It's a perfectly natural thing. I think if a person working with and through other people has made the world a better place or avoided a problem for some organization, I'm willing to call him or her a leader. Whether they get a medal or an award or fit in a View Details

Keywords: by Martha Lagace

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other organic food... View Details

Keywords: Carmen Nobel

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

that maintain the system, review the categories and how they classify companies. "In the last 20 years, the boundaries of businesses have become much more diffuse because of digital technology driven business models." In contrast, the... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online shopping than others, web shopping “really doesn't seem to explain... View Details

Keywords: by Rachel Layne

07 Apr 2014
Working Paper Summaries

Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems

Keywords: by James K. Sebenius

21 Mar 2014
Working Paper Summaries

Speaking of Corporate Social Responsibility

Keywords: by Hao Liang, Christopher Marquis, Luc Renneboog & Sunny Li Sun

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

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10 Jan 2023
Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

closely, the researchers conducted an online survey of nearly 600 people in the United States, asking them to recall their social interactions the previous day and categorize them into categories like stranger, acquaintance, friend, or... View Details

Keywords: by Michael Blanding

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

original price of the clock from $50 to $39 in order to spur sales, knew she needed to extend the existing product line or venture into new product categories in order to grow the company successfully. "This is another lesson for... View Details

Keywords: by Carmen Nobel; Consumer Products

Research Summary

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

By: Rakesh Khurana

In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details

07 Apr 2021
Research & Ideas

How Teams Work: Lessons from the Pandemic

to chart teams’ interactions as they transitioned to remote work. The name of the firm and its industry are confidential, but its teams routinely traveled together to visit clients prior to the pandemic. Drawing on past research about collaboration, the study... View Details

Keywords: by Kristen Senz

11 Oct 2011
Working Paper Summaries

US Healthcare Reform and the Pharmaceutical Industry

Keywords: by Arthur Daemmrich; Pharmaceutical; Health

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

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Research Summary

Overview

Having grown up in a developing country, Professor Sikochi’s research focus is driven by a desire to understand how capital flows to firms and entrepreneurs with the ultimate goal to help build capital markets in the developing economies. To this end, he conducts... View Details

26 Oct 2021
Research & Ideas

What Companies Want Most in a CEO: A Good Listener

period. “The demand for social skills is increasing in every category of the economy,” says Sadun, the Charles Edward Wilson Professor of Business Administration in the Strategy Unit at HBS. “[But] it’s not about schmoozing.” Instead,... View Details

Keywords: by Jay Fitzgerald

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

terms of product categories and demographics. We just don't live our lives in product categories or in demographics. When companies segment markets this way they often fail to connect with their customers.... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

via one or two interviews. But studies across job categories indicate there is only about a 14 percent correlation between interview predictions and job success. This is especially true in sales. A job where individual performance can... View Details

Keywords: by Carmen Nobel

25 Mar 2019
Research & Ideas

The Secret Life of Supply Chains

category also has the highest percentage of STEM workers, these results argue for increased investment in training in those skills—and perhaps increasing high-skilled immigration as well. “If we want to continue to grow our economy and... View Details

Keywords: by Michael Blanding; Manufacturing; Service

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

sorting all these clothes." But with those additional inventory risks and associated expenses come greater control and higher absolute dollar margins. Growth is much easier and more capital efficient, however, under the MSP model. "eBay can open up a new product View Details

Keywords: by Julia Hanna

22 Feb 2018
Book

The New History of American Capitalism

represents a distinctive departure. First—and most basically—the history of American capitalism, along with the essays gathered here, reinstalls political economy as a category for analysis. Economic life, all the authors agree, is... View Details

Keywords: Manufacturing

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