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- All HBS Web
(1,009)
- People (1)
- News (372)
- Research (470)
- Multimedia (8)
- Faculty Publications (212)
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- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
children. Volvo's latest goal is that no one should die in a Volvo car after 2020. Most firms just quietly test their products and services, receiving the blessing of Underwriters Laboratories, the Consumer Product Safety Commission, or... View Details
- 22 Nov 2006
- Research & Ideas
CEO Succession: The Case at Ford
needed, that he was able to really make a quite critical decision at IBM, which was to stay as a vertically-integrated company. Q: Now, as they say in Detroit, Mulally is not a car guy. So what does he bring to the table? A: Well, he has... View Details
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
product or a new way of thinking about the business. The leader of the Google X team that developed Project Loon (the self-driving car), Astro Teller, is cited by investor John Doerr for this elegant definition: “If you want your car to... View Details
Keywords: by James Heskett
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best” Think of the Bugatti Veyron, for example, a car with 1,000 horsepower that goes 252 miles an hour.... View Details
Keywords: by Dina Gerdeman
- 02 Jun 2011
- Research & Ideas
Signing at the Top: The Key to Preventing Tax Fraud?
fewer miles driven, the lower the annual premium—presenting a temptation to lie. Controlling for the number of cars per policy, the researchers found that the average reported mileage per car was much higher... View Details
- 12 Apr 2018
- Op-Ed
Op-Ed: The Trouble with Tariffs
companies and economies the world over. To look at one example, the Chinese are threatening in their President Trump response to increase tariffs on American-made cars. We’ve already seen that German car maker BMW, which exports its... View Details
Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Rides that allow drivers to use a car on demand owned by the firm, by the driver, or by strangers, respectively, without the cost of purchasing or maintaining one. Exploiting decoupling opportunities has allowed these upstarts to build a... View Details
Keywords: by Michael Blanding
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil... View Details
Keywords: by James Heskett
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
access to many diverse transactions through a single device, be it a mobile phone, a videogame system, an iPod, a car navigation system, etc. Q: Software platforms naturally lead to multi-sided business but Apple seems to be the outlier... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
volatility, uncertainty, complexity, and ambiguity. Project Beacon had VUCA written all over it. Huber's team spent a few weeks brainstorming ideas of what Project Beacon should be and do—a daunting task for a guy who knew little about the View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
behavior, would be of great value. Negotiation researchers also frequently advise negotiators to learn as much as they can about the other party (Thompson 2001). Perhaps the most vivid consumer negotiation is car buying, a process many... View Details
Keywords: by Max H. Bazerman
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
wagon wheel factory after the car has been invented.—Alex Urquhart, GE Commercial Finance This has been a critical motivational point for Phanstiel at PacifiCare. When the company unveiled its growth plans to employees, people were so... View Details
Keywords: by Paul Michelman
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
conflict, and trial and error to advantage. At Pixar, for example, the company was caught up short in 2008 in a clash over production schedules for the movie Up and the short film Cars Toons. Blindsided by news that View Details
Keywords: by Kim Girard
- 29 May 2006
- Research & Ideas
Why CEOs Are Not Plug-and-Play
and where to cut was clearly a plus for Carlos Ghosn, who is not a GE alumnus but is one of the cases we teach on a new CEO widely known for transforming the nearly bankrupt Japanese auto manufacturer Nissan into one of the world's most successful View Details
- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
car wreck in slow motion. The protections afforded international investors in these environments stand in contrast to the treatment of local investors and firms. This highlights another way in which global investors, particularly... View Details
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting into the View Details
- 26 Jul 2016
- First Look
July 26, 2016
suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable two-sided platforms in terms of their tremendous early growth were Airbnb, Etsy, and Uber. They offered short-term property rentals, handcrafted goods,... View Details
Keywords: Sean Silverthorne
- 22 Dec 2015
- First Look
December 22, 2015
Uber provides ride services much like a traditional taxi company, but it owns no cars and employs no drivers, and instead matches independent car owners with customers looking for rides. Airbnb provides a... View Details
Keywords: Carmen Nobel
- 20 Jan 2016
- Research & Ideas
Maybe Uber isn't God's Gift to Mankind
Uber and its ilk, but then spells out various ways consumers might be negatively affected by the business practices of transportation network companies (or TNCs). IS UBER DRIVING UP YOUR CAR INSURANCE RATES? Regarding View Details