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  • All HBS Web  (1,790)
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  • June 2025 (Revised June 2025)
  • Case

Full-funnel Advertising on TikTok

By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
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Yang, Jeremy, Ayelet Israeli, and Alexis Lefort. "Full-funnel Advertising on TikTok." Harvard Business School Case 525-065, June 2025. (Revised June 2025.)

    What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential

    Professor Kaplan's book is published by the Harvard Business Review Press, May 2013.

    Drawing on his years of experience, Rob Kaplan proposes an integrated plan for identifying and achieving your goals.  He outlines specific steps and exercises to help you... View Details

    • October 2023 (Revised March 2024)
    • Case

    Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

    By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
    Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details
    Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale
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    Neeley, Tsedal, Jeff Huizinga, and Emily Grandjean. "Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game." Harvard Business School Case 424-016, October 2023. (Revised March 2024.)

      Tsedal Neeley

      Tsedal Neeley is the Senior Associate Dean and Chair of the MBA program at Harvard Business School, where she is the Naylor Fitzhugh Professor of Business Administration, Faculty Chair of the... View Details

      • February 2008 (Revised September 2010)
      • Case

      LeapFrog Enterprises

      By: Lynda M. Applegate and Elizabeth Collins
      Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details
      Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry
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      Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)
      • 21 Feb 2013
      • Working Paper Summaries

      Developing the Guts of a GUT (Grand Unified Theory): Elite Commitment and Inclusive Growth

      Keywords: by Lant Pritchett & Eric D. Werker
      • 28 May 2015
      • News

      Breaking the Death Grip of Legacy Technologies

      • 06 Feb 2012
      • Research & Ideas

      Kodak: A Parable of American Competitiveness

      competitiveness who joined the HBS faculty in 2007. "Because of the decisions of managers in the distant past, the United States had lost its capability to make all the critical components that were needed to put together digital... View Details
      Keywords: by Dina Gerdeman; Manufacturing
      • July 2023
      • Supplement

      Reimagining Enel: Enabling Sustainable Progress (A)

      By: Michael Tushman and Kerry Herman
      This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details
      Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry
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      Tushman, Michael, and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Multimedia/Video Supplement 423-724, July 2023.
      • December 2022 (Revised January 2025)
      • Case

      Akooda: Charging Toward Operational Intelligence

      By: Christopher Stanton and Mel Martin
      The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details
      Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel
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      Stanton, Christopher, and Mel Martin. "Akooda: Charging Toward Operational Intelligence." Harvard Business School Case 823-018, December 2022. (Revised January 2025.)
      • Research Summary

      International Competitiveness in High Technology and Science Based Sectors

      By: Gary P. Pisano

      This research project examines shifts in competitive capabilities of companies and countries in high technology and science based businesses.  It is particularly concerned with the potential loss of such capabilities in various industrial sectors in the... View Details

      • October 1995 (Revised June 1996)
      • Case

      Li & Fung (Trading) Ltd.

      Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according... View Details
      Keywords: Networks; Marketplace Matching; Supply Chain Management; Trade; Manufacturing Industry; Retail Industry; Asia; United States; Europe
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      Loveman, Gary W., and Jamie O'Connell. "Li & Fung (Trading) Ltd." Harvard Business School Case 396-075, October 1995. (Revised June 1996.)
      • October 6, 2020
      • Article

      Test Your Board's Readiness for the Post-COVID Era

      By: Lynn S. Paine
      Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members. As... View Details
      Keywords: Health Pandemics; Governing and Advisory Boards; Performance Evaluation
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      Paine, Lynn S. "Test Your Board's Readiness for the Post-COVID Era." Harvard Business Review Digital Articles (October 6, 2020).
      • September 2003
      • Case

      Driving Change at Seagate

      By: Rosabeth M. Kanter, Douglas A Raymond and Lyn Baranowski
      A new CEO, Steve Luczo, together with COO Bill Watkins, have led a turnaround of Seagate, raising productivity dramatically and increasing innovation through teamwork, cross-functional collaboration, and other transformations in the culture of this manufacturer of disk... View Details
      Keywords: Growth and Development; Transformation; Business and Shareholder Relations; Collaborative Innovation and Invention; Groups and Teams; Performance Productivity; Initial Public Offering; Going Public; Information Technology Industry
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      Kanter, Rosabeth M., Douglas A Raymond, and Lyn Baranowski. "Driving Change at Seagate." Harvard Business School Case 304-002, September 2003.
      • TeachingInterests

      Data Science and Artificial Intelligence for Leaders

      By: Chiara Farronato
      With artificial intelligence (AI)... View Details

        Test Your Board’s Readiness for the Post-Covid Era

        Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members.... View Details
        • Program

        Competing in the Age of AI—Virtual

        capabilities that can help your business succeed in today's data-driven environments, you will discover how you can lead your company's transformation into an AI-first leader. Along with learning how to unlock new growth potential, you... View Details
        • 2011
        • Book

        Capitalism: Its Origins and Evolution as a System of Governance

        By: Bruce R. Scott
        Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and demand within an existing system thanks to the invisible... View Details
        Keywords: Economic Systems; Price; Governance; Government and Politics; Books; Markets; Relationships; System
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        Scott, Bruce R. Capitalism: Its Origins and Evolution as a System of Governance. Springer, 2011.
        • June 2015
        • Article

        You Need an Innovation Strategy

        By: Gary P. Pisano
        Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will... View Details
        Keywords: Innovation Strategy
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        Pisano, Gary P. "You Need an Innovation Strategy." Harvard Business Review 93, no. 6 (June 2015): 44–54.
        • Research Summary

        Drivers of market entry

        In this paper, I look at the selection of markets for entry. Specifically, regulation in the US pharmaceutical industry allows generic firms to try and enter the market prior to the expiration of patents. This work aims to understand what drives market entry,... View Details
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