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  • All HBS Web  (1,790)
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  • 28 May 2015
  • News

Breaking the Death Grip of Legacy Technologies

  • June 2025 (Revised June 2025)
  • Case

Full-funnel Advertising on TikTok

By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
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Yang, Jeremy, Ayelet Israeli, and Alexis Lefort. "Full-funnel Advertising on TikTok." Harvard Business School Case 525-065, June 2025. (Revised June 2025.)

    What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential

    Professor Kaplan's book is published by the Harvard Business Review Press, May 2013.

    Drawing on his years of experience, Rob Kaplan proposes an integrated plan for identifying and achieving your goals.  He outlines specific steps and exercises to help you... View Details

    • 06 Feb 2012
    • Research & Ideas

    Kodak: A Parable of American Competitiveness

    competitiveness who joined the HBS faculty in 2007. "Because of the decisions of managers in the distant past, the United States had lost its capability to make all the critical components that were needed to put together digital... View Details
    Keywords: by Dina Gerdeman; Manufacturing
    • September 2013 (Revised August 2015)
    • Background Note

    Leadership and Teaming

    By: Ethan Bernstein
    Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
    Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Accommodations Industry; Accounting Industry; Advertising Industry; Aerospace Industry; Agriculture and Agribusiness Industry; Air Transportation Industry; Apparel and Accessories Industry; Auto Industry; Banking Industry; Battery Industry; Beauty and Cosmetics Industry; Bicycle Industry; Biotechnology Industry; Chemical Industry; Communications Industry; Computer Industry; Construction Industry; Consulting Industry; Consumer Products Industry; Distribution Industry; Education Industry; Electronics Industry; Employment Industry; Energy Industry; Entertainment and Recreation Industry; Fashion Industry; Financial Services Industry; Fine Arts Industry; Food and Beverage Industry; Forest Products Industry; Forestry Industry; Green Technology Industry; Health Industry; Industrial Products Industry; Information Industry; Information Technology Industry; Insurance Industry; Journalism and News Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Mining Industry; Motion Pictures and Video Industry; Motorcycle Industry; Music Industry; Pharmaceutical Industry; Public Administration Industry; Public Relations Industry; Publishing Industry; Pulp and Paper Industry; Rail Industry; Real Estate Industry; Retail Industry; Rubber Industry; Semiconductor Industry; Service Industry; Shipping Industry; Sports Industry; Steel Industry; Technology Industry; Telecommunications Industry; Tourism Industry; Transportation Industry; Travel Industry; Utilities Industry; Video Game Industry; Web Services Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
    Citation
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    Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)

      Tsedal Neeley

      Tsedal Neeley is the Senior Associate Dean and Chair of the MBA program at Harvard Business School, where she is the Naylor Fitzhugh Professor of Business Administration, Faculty Chair of the... View Details

      • July 2023
      • Supplement

      Reimagining Enel: Enabling Sustainable Progress (A)

      By: Michael Tushman and Kerry Herman
      This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details
      Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry
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      Tushman, Michael, and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Multimedia/Video Supplement 423-724, July 2023.
      • Research Summary

      International Competitiveness in High Technology and Science Based Sectors

      By: Gary P. Pisano

      This research project examines shifts in competitive capabilities of companies and countries in high technology and science based businesses.  It is particularly concerned with the potential loss of such capabilities in various industrial sectors in the... View Details

      • 21 Feb 2013
      • Working Paper Summaries

      Developing the Guts of a GUT (Grand Unified Theory): Elite Commitment and Inclusive Growth

      Keywords: by Lant Pritchett & Eric D. Werker
      • January–February 2018
      • Article

      Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

      By: Leslie John, Tami Kim and Kate Barasz
      Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
      Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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      John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
      • Research Summary

      Drivers of market entry

      In this paper, I look at the selection of markets for entry. Specifically, regulation in the US pharmaceutical industry allows generic firms to try and enter the market prior to the expiration of patents. This work aims to understand what drives market entry,... View Details
      • March 1996 (Revised April 1996)
      • Case

      State Street Bank and Trust Company: New Product Development

      By: Gary P. Pisano and Maryam Golnaraghi
      Portrays the dilemma faced by Marsh Carter, CEO and chairman of the board of State Street Bank, in May 1995. For the past decade, the bank earned continually expanding earnings through its rapidly growing custody business. Now, as that business matures and custodial... View Details
      Keywords: Product Development; Finance; Problems and Challenges; Management Teams; Organizational Change and Adaptation; Change Management; Strategy; Banking Industry
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      Pisano, Gary P., and Maryam Golnaraghi. "State Street Bank and Trust Company: New Product Development." Harvard Business School Case 696-087, March 1996. (Revised April 1996.)
      • December 2022 (Revised January 2025)
      • Case

      Akooda: Charging Toward Operational Intelligence

      By: Christopher Stanton and Mel Martin
      The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details
      Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel
      Citation
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      Stanton, Christopher, and Mel Martin. "Akooda: Charging Toward Operational Intelligence." Harvard Business School Case 823-018, December 2022. (Revised January 2025.)
      • Program

      Competing in the Age of AI—Virtual

      capabilities that can help your business succeed in today's data-driven environments, you will discover how you can lead your company's transformation into an AI-first leader. Along with learning how to unlock new growth potential, you... View Details
      • October 6, 2020
      • Article

      Test Your Board's Readiness for the Post-COVID Era

      By: Lynn S. Paine
      Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members. As... View Details
      Keywords: Health Pandemics; Governing and Advisory Boards; Performance Evaluation
      Citation
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      Paine, Lynn S. "Test Your Board's Readiness for the Post-COVID Era." Harvard Business Review Digital Articles (October 6, 2020).
      • September 2003
      • Case

      Driving Change at Seagate

      By: Rosabeth M. Kanter, Douglas A Raymond and Lyn Baranowski
      A new CEO, Steve Luczo, together with COO Bill Watkins, have led a turnaround of Seagate, raising productivity dramatically and increasing innovation through teamwork, cross-functional collaboration, and other transformations in the culture of this manufacturer of disk... View Details
      Keywords: Growth and Development; Transformation; Business and Shareholder Relations; Collaborative Innovation and Invention; Groups and Teams; Performance Productivity; Initial Public Offering; Going Public; Information Technology Industry
      Citation
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      Kanter, Rosabeth M., Douglas A Raymond, and Lyn Baranowski. "Driving Change at Seagate." Harvard Business School Case 304-002, September 2003.
      • TeachingInterests

      Data Science and Artificial Intelligence for Leaders

      By: Chiara Farronato
      With artificial intelligence (AI)... View Details

        Test Your Board’s Readiness for the Post-Covid Era

        Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members.... View Details
        • 06 Aug 2024
        • Cold Call Podcast

        How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

        Keywords: Re: Suraj Srinivasan; Education; Technology
        • March 18, 2020
        • Article

        How Honest Conversations Can Accelerate Corporate Transformation

        By: Michael Beer
        When CEOs engage a cross section of their key people in an honest conversation about organizational strengths and barriers to the execution of strategic changes required by the changing competitive landscape, transformations are accelerated. The honest conversation... View Details
        Keywords: Honesty; Communication; Organizational Change and Adaptation; Transformation; Organizational Culture
        Citation
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        Beer, Michael. "How Honest Conversations Can Accelerate Corporate Transformation." Chief Executive (March 18, 2020).
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