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  • All HBS Web  (653)
    • News  (207)
    • Research  (370)
    • Multimedia  (2)
  • Faculty Publications  (170)

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  • All HBS Web  (653)
    • News  (207)
    • Research  (370)
    • Multimedia  (2)
  • Faculty Publications  (170)
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  • 01 Oct 2024
  • Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details
Keywords: by Jay Fitzgerald
  • 25 Oct 2004
  • Research & Ideas

Planning for Surprises

document the dysfunctional role of the airlines in weakening airline security throughout the '90s and into the twenty-first century. We also show the dysfunctional role of the lead auditing firms in keeping auditor independence from becoming a reality. Our book is... View Details
Keywords: by Martha Lagace
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

scandal offers important lessons for all companies, the first being: It’s not OK to look the other way when a leader crosses ethical lines. In the wake of #MeToo, a global campaign against sexual abuse and harassment that started in 2017,... View Details
Keywords: by Avery Forman; Food & Beverage
  • 03 Dec 2012
  • HBS Case

HBS Cases: Against the Grain

the website, spouses Ramesh and Swati Ramanathan, use another tactic: a poster campaign in which private citizens are encouraged to report whether a bribe was demanded by an official in cooperating governments, in some South India... View Details
Keywords: by Martha Lagace; Food & Beverage
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

Frei is the UPS Foundation Professor of Service Management at HBS and is the author of Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You. Joseph Fuller: Focus on doing what is possible The most important impact... View Details
Keywords: by Dina Gerdeman
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

successfully increase immigrants' political participation, even when they do not specifically target their communities and concerns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53575 November 28, 2017 athenaInsight The No-excuses Way to View Details
Keywords: Carmen Nobel
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

campaign tactics they drop out. There are structural reasons why we have arrived at this state of affairs, including "winner-takes-all" elections, a two-party system that offers limited choice, and the system of View Details
Keywords: by Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

encouraging hospital staff to speak up when they encounter operational problems and, when speaking up, to propose solutions to hospital management. The researchers find that both mechanisms can lead employees to report problems and propose solutions, and that... View Details
Keywords: by Sean Silverthorne
  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
  • 25 Mar 2014
  • First Look

First Look: March 25

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46882 Friends with Close Ties: Asset or Liability? Evidence from the Investment Decisions of Mutual Funds in China By: Gao, Xinzi, T.J. Wong, Lijun Xia, and Gwen Yu Abstract—When fund View Details
Keywords: Sean Silverthorne
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring,... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

toothbrush, the marketing campaign for the Mach3Turbo, and the new-concept 2006 five-blade battery-powered Fusion shaving system—that raised revenues and profits. Managers at these companies have learned the... View Details
Keywords: by Sean Silverthorne
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

bids. The API is an automated method for efficient computer-to-computer communications—letting an advertiser use software to manage its account automatically. The AdWords API provides a function whereby an advertiser can retrieve its ads,... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 21 Apr 2003
  • Research & Ideas

Will American Brands Be a Casualty of War?

talented managers around the world will want to work for them. Fewer distributors will feel obliged to stock them. And new products that have been accustomed to gaining distribution on the back of their companies' global brands will find... View Details
Keywords: by Sean Silverthorne
  • 28 Jun 2004
  • Research & Ideas

Microfinance: A Way Out for the Poor

capital in Latin America. Chu still runs Pegasus but also joined HBS in 2003. His courses include "Effective Leadership of Social Enterprise" and "New Opportunities in Emerging Markets," the latter about managing... View Details
Keywords: by Martha Lagace
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond markets has... View Details
Keywords: Sean Silverthorne
  • 08 Apr 2008
  • First Look

First Look: April 8, 2008

ago, in 2001, the wind farm would be visible from Hyannis Port and Osterville, two affluent communities. The coastal residents of those towns have led a campaign in Massachusetts and in Congress to thwart the efforts of Cape Wind. This... View Details
Keywords: Martha Lagace
  • 13 May 2008
  • First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

District. He was up against Rep. Clay Shaw, a popular 26-year incumbent with significant name recognition in the district. Leading up to the election, Klein's campaign manager realized that Klein had to find... View Details
Keywords: Martha Lagace
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

opportunities and promise where others see only defeat.” At each stage of aviation's business life cycle—start-up, growth, maturity, decline, rebirth—new types of leaders emerged, such as entrepreneur C.E. Woolman at Delta in the 1920s and '30s; professional View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
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