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  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

Innovation and Economic Performance By: Delgado, Mercedes, and Karen G. Mills Abstract—An active debate has centered on the importance of manufacturing for driving innovation... View Details
  • February 1997 (Revised January 2002)
  • Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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  • 30 Aug 2011
  • First Look

First Look: August 30

rather than the level of joy impact viewer retention most. The effect of joy is asymmetric, with higher gains for increases than losses for decreases. Based on these findings, the authors develop representative emotion trajectories to support ad design and testing.  ... View Details
Keywords: Sean Silverthorne
  • Web

Seminars & Conferences - Faculty & Research

Harvard Wyss institute- upcoming events Berkman Center for Internet and Society- upcoming events Harvard Innovation Lab- upcoming events The Political Economy of Religion Seminar Series Sep 18 18 Sep 2025... View Details
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

2018 Innovation Policy and the Economy The Orphan Drug Act at 35: Observations and an Outlook for the Twenty-First Century By: Bagley, Nicholas, Benjamin Berger, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern Abstract—On the 35th... View Details
Keywords: Dina Gerdeman
  • 03 Jul 2012
  • First Look

First Look: July 3

played in improving eating disorder care over time. It ends with a discussion of Schön's innovative bundled reimbursement models and challenges the reader to explore how to develop new pricing and care delivery models that encourage... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

Science Foundation. The developed platform offers an unprecedented view of the R&D-to-patenting innovation process and a close analysis of the strengths and limitations of the Industry R&D Survey. The files are linked through a... View Details
Keywords: Sean Silverthorne
  • Web

Placement - Doctoral

experienced coaches. HBS coaches teach students writing, presentation, and slide design skills. Faculty advisors are there every step of the way to help students navigate the complex job market. HBS students can also access resources throughout the university including... View Details
  • 18 Apr 2007
  • HBS Case

How Magazine Luiza Courts the Poor

The inspiration for a new case can strike at any time. For Harvard Business School professor Frances X. Frei, the time and place was one morning at home while reading The New York Times. An article on the front page of the Business section about an View Details
Keywords: by Julia Hanna; Retail
  • Web

Initiatives & Projects - Faculty & Research

seeks to deepen business leaders' understanding of today’s environmental challenges and to assist them in developing effective solutions. Business History The Business History Initiative seeks to facilitate learning from the past through View Details
  • 06 May 2014
  • First Look

First Look: May 6

  Publications August 2013 Cambridge University Press Democracy and Its Elected Enemies: American Political Capture and Economic Decline By: Rosefielde, Steven, and Daniel Quinn Mills Abstract—Democracy and Its Elected Enemies reveals... View Details
Keywords: Sean Silverthorne
  • Web

Research Community - Doctoral

Research Community Innovative Research, Lasting Relationships Harvard Business School invests more than $140 million in research annually—more than any other school. These funds give researchers at the School the freedom, flexibility, and... View Details
  • Article

Ushering in Safe, Effective, Secure, and Ethical Medicine in the Digital Era

By: William J. Gordon, Andrea Coravos and Ariel Dora Stern
From clinical trials to care delivery, advanced, digitally enabled technologies and analytics offer new approaches to how we think about medicine, health, and biology. The COVID-19 pandemic has accelerated this conversation, and forced a roadmap, once measured in years... View Details
Keywords: Digital Medicine; Health Care and Treatment; Technological Innovation; Safety; Ethics
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  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

generated by the primary product to improve the process efficiency of the by-product. We also examine the market structure where two firms practice by-product synergy, as well as conditions under which the by-product becomes the primary product. View Details
Keywords: Martha Lagace
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

similarly in U.S. and international samples. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53447 November–December 2017 Harvard Business Review The Board's New Innovation Imperative: Directors Need to Rethink Their... View Details
Keywords: Carmen Nobel
  • 2022
  • Book

Empires of Ideas: Creating the Modern University from Germany to America to China

By: William C. Kirby
The modern university was born in Germany. In the twentieth century, the United States leapfrogged Germany to become the global leader in higher education. Will China challenge its position in the twenty-first?
Today American institutions dominate nearly every... View Details
Keywords: University; Higher Education; History; United States; Germany; China
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  • 30 Aug 2016
  • First Look

August 30, 2016

experiences instead of possessions. Similarly, people enjoy greater happiness from spending time on or with others and from acquiring experiences—both extraordinary and ordinary. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51544 August 17, 2016... View Details
Keywords: Carmen Nobel
  • Web

Global

California Mid-US Find a Center / Office Find a Center / Office Africa Research Center Asia-Pacific Research Center California Research View Details
  • Web

Podcast - Business & Environment

developing nearshore infrastructure that reduces wave energy and enhances climate resilience. Alex shares how her personal experience with Hurricane Sandy in her hometown of Rockaway Beach led to the creation of the Wave Breaker—an View Details