Publications

Edward Chang (he/him/his) is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Inclusion in the MBA required curriculum and Negotiations in the MBA elective curriculum.
View Details

22 Dec 2014
Video

Kamen Bliznaski

November 2000
Background Note

Running and Growing the Small Company: Team Project Guidelines

Requires participation in a team research project. Each team should have three to four members. The goal of the project is to acquire first-hand knowledge of how a particular business process is managed at a small company. View Details

Keywords: Small Business; Groups and Teams; Projects

14 Jul 2015
News

How Women Can Succeed by Networking Authentically

January 2013
Supplement

Wanxiang Group: A Chinese Company's Global Strategy (B)

By: William C. Kirby, Nancy Hua Dai and Erica M. Zendell

Supplements the A Case 308-058. With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to... View Details

Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States

13 Nov 2011
News

HBS's Howard Stevenson: How Start-ups Gain Market Share

June 2023 (Revised September 2023)
Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas

Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details

Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting

22 Aug 2011
News

Now Learn - Entrepreneurship at Harvard

January 1999
Case

State Street Corporation: Leading with Information Technology (B)

By: Stephen P. Bradley and Kelley Porter

With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details

Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry

30 May 2024
Blog Post

PRIDE at HBS

Founded in 1981 as a student club at Harvard Business School, PRIDE is a home for lesbian, gay, bisexual, transgender, queer, and questioning MBA students and their partners. Our goal is to make PRIDE a safe... View Details

27 Oct 2021
Blog Post

HBS Impact Investing Fund Course: An Experiential Education in Social Financing

This fall, Harvard Business School launched its first Impact Investment Fund Course after a successful pilot in the Spring of 2021. The fund expands access to affordable, flexible financing for Black, Brown, and Immigrant-owned View Details

25 Mar 2022
Blog Post

Meet the HBS Women's Student Association

future leaders. We are committed to furthering gender equity at HBS and beyond. We have an incredible list of sponsors who, through their funding and support, help us deliver extensive programming for all members. Some of the highlights of our club include: Annual... View Details

September 1991
Background Note

Persuasion

Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks. View Details

Keywords: Business or Company Management; Communication Intention and Meaning; Interpersonal Communication; Communication Strategy

11 May 2015
News

Tesla Motors Inc: Is It Really A Disruptive Company?

22 Dec 2014
Video

Suchita Prasad

11 Apr 2014
Working Paper Summaries

Learning By Thinking: How Reflection Improves Performance

Keywords: by Giada Di Stefano, Francesca Gino, Gary Pisano & Bradley Staats

04 Jun 2012
News

Should companies tie worker pay to green goals?

February 2001
Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett

The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details

Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry