Publications

April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details

Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States

01 May 2012
First Look

First Look: May 1

Publications Behaviorial Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty Authors: Max Bazerman and Francesca Gino Publication: Annual Review of Law and Social Science (forthcoming) Abstract Early research and teaching on View Details

Keywords: Carmen Nobel

April 2018
Case

The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'

By: Martha J. Crawford and James Barnett

This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was... View Details

Keywords: Merger; Acquisition; GMO; Genetically Modified Crops; Neonics; Pesticides; Crop Seeds; EU; Mergers and Acquisitions; Agribusiness; Genetics; Natural Environment; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Consolidation; Agriculture and Agribusiness Industry; Europe; United States

26 Apr 2023
In Practice

Is AI Coming for Your Job?

percent believe the technology will affect them personally. Harvard Business School faculty members share their thoughts below about how AI will reshape the workforce and the skills necessary to succeed in the years ahead. Joseph Fuller:... View Details

Keywords: by Kristen Senz; Technology

05 Dec 2016
Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

Business executives regularly use sly tactics to get a better deal during negotiations—often making statements that are technically true, but are purposely skewed to mislead the other side. It’s a distinct form of deception called... View Details

Keywords: by Dina Gerdeman

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

brand as well as when the brand with which consumers flirt is similar to their preferred brand. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53001 April 2017 Business Ethics Quarterly The... View Details

Keywords: Sean Silverthorne

January 2024 (Revised February 2024)
Course Overview Note

Managing Customers for Growth: Course Overview for Students

By: Eva Ascarza

Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details

Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry

July 2021
Article

Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

By: Goran Calic and Maryam Ghasemaghaei

Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation

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24 Oct 2016
Research & Ideas

Bernie Madoff Explains Himself

One December evening in 2011, while preparing a lesson plan, Harvard Business School professor Eugene Soltes picked up the phone for his weekly conversation with Bernie Madoff. Soltes, who was doing an in-depth investigation on... View Details

Keywords: by Carmen Nobel; Financial Services

2022
Chapter

Corporate Misconduct’s Relevance to Society through Everyday Misconduct

By: Eugene Soltes

Terms like "corporate misconduct" and "white-collar crime" typically bring to mind major scandals like Enron or Bernie Madoff. This popular perception overlooks another important—and in fact much more typical—type of deviance: "everyday misconduct." Everyday misconduct... View Details

Keywords: Research; Crime and Corruption; Society

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December 2005 (Revised October 2006)
Case

Nest Fresh Eggs (A)

By: Teresa M. Amabile and Victoria Winston

Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier... View Details

Keywords: Motivation and Incentives

2018
Book

Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level

By: James K. Sebenius, R. Nicholas Burns and Robert H. Mnookin (with a forward by Henry A. Kissinger)

As professors and practitioners with careers devoted to negotiation, we are often asked “Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a... View Details

Keywords: History; Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; United States

12 Jul 2011
First Look

First Look: July 12

Grants David F. HawkinsHarvard Business School Case 111-087 Analyst questions the value of accounting measurement of earnings per share and stock option costs for equity valuation purposes. Purchase this... View Details

Keywords: Carmen Nobel

27 Jul 2020
Book

Reflection: The Pause That Brings Peace and Productivity

not even be sure how. Yet reflection is important; it gives us a chance to pause and figure out what really matters, especially when struggling with a difficult issue professionally or personally, says Joseph Badaracco, the John Shad Professor of View Details

Keywords: by Dina Gerdeman

January 2004
Case

Bob Holgrom and the Buyout of the Carlson Division

By: Thomas R. Piper

The head of the Carlson Division stands to benefit substantially in financial terms if a private equity firm wins the bid for the division. The division is in the early stages of a performance turnaround, with only three quarters of profit improvement and no audited... View Details

Keywords: Private Equity; Leveraged Buyouts; Corporate Disclosure; Ethics; Financial Reporting; Laws and Statutes; Performance Improvement

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

April 2020 (Revised April 2023)
Supplement

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times, and both EBITDA and revenues had grown... View Details

Keywords: Acquisition; Ethics; Private Equity; Financial Strategy; Growth Management; Performance Evaluation; Business Strategy; Competitive Strategy; Horizontal Integration; Value Creation; Competitive Advantage; Aerospace Industry; Air Transportation Industry; United States