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Show Results For
- All HBS Web
(713)
- News (136)
- Research (491)
- Events (2)
- Multimedia (7)
- Faculty Publications (372)
David L. Geffen
Four years before owning his record label outright, Geffen structured a deal with Warner Communications to provide distribution services and financial underwriting. Geffen was extremely adept at spotting and promoting talent. He convinced John Lennon, Elton John and... View Details
Keywords: Entertainment & Broadcast Media
William Fox
Fox pioneered the vertical integration of the film industry by merging production, distribution, and exhibition under single ownership. Fox, along with Adolph Zukor, of Paramount Pictures, is largely recognized for making Hollywood the movie capital of the world. Fox’s... View Details
Keywords: Entertainment & Broadcast Media
- 01 Mar 2009
- News
The Life of Ted
TURNER AND BURKE: Capturing the boss in print. Courtesy Bill Burke Immediately after graduating from HBS, Bill Burke (MBA ’92) went south, where he helped start Turner Classic Movies and later became president of TBS, the Atlanta superstation. “In 2004, Burke wrote a... View Details
- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details
Keywords: Garry Emmons
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
the leaders of Wall Street firms to find out what their plans were for opening the markets again and getting workers into the area safely.” The Sunday night before the markets reopened, CNBC broadcast live from the floor of the NYSE. “We... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 04 Apr 2024
- Blog Post
Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water
might be polluted. But 10 to 15 years ago, we began to test the water and became concerned that it might not be drinkable.” He now sees himself and his sisters as “stewards” of the historic acreage. Tim became even more worried last summer after seeing a Canadian View Details
- 18 Sep 2019
- News
Level Up
live broadcasts. And here was the person in charge of the world’s largest sports network saying things weren’t looking so sunny for the sports broadcasting model. “For the first time, it felt like there were some tangible numbers to what... View Details
- 01 Mar 2008
- News
Centennial Goes YouTube
cool Institutional Memory project that brings a whole new dimension to the HBS Centennial celebration. For NPR listeners, think StoryCorps comes to Soldiers Field, but with a twist. In addition to audio recordings, the project will capture video of alumni, faculty,... View Details
- 04 Sep 2019
- News
From Das’s Desk
session too is a new spin on our reunion model, giving attendees a chance to learn from one of their own and share ideas and perspectives with each other, while we recorded the classroom session for broadcast as a podcast available to all... View Details
Keywords: Das Narayandas
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to... View Details
- 10 Sep 2013
- First Look
First Look: September 10
of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details
Keywords: Sean Silverthorne
- 04 Sep 2019
- News
A Wide Screen Approach
says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that threatened intrusion is... View Details
Keywords: Martha Lagace
- 04 Sep 2019
- News
Advanced Statistics Are the New Foam Fingers
package it in a way that’s consumable?” One easy way to do this: Measure the flashy stuff. A program called Statcast calculates hitters’ launch angles and exit velocities on batted balls, while capturing spin rates for pitchers. Those metrics are also fed to the View Details
- 01 Jun 2002
- News
Hawes Hall Dedicated
students who will attend classes in Hawes Hall, the School's teaching mission will be greatly enhanced by the technology in the building, including videoconferencing, teleconferencing, Webcast, and broadcast capabilities. Hawes was filled... View Details
- 06 May 2008
- News
Small World? Read Nil about It
occurring in cable and broadcast TV.) Indeed, just three years after 9/11, front-page coverage of foreign news in American newspapers had dropped to its lowest point ever. If it were not for Iraq or the occasional natural disaster... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
traditional models of advertising, including video ads. Brown discussed his experience with Twitter Amplify, which lets broadcasters instantly replay video content on Twitter—sandwiched between brief clips from advertising sponsors. For... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That problem certainly confronts Stephen... View Details
- Profile
Hayling Price
Kennedy School, the real New Rochelle he lived in differed greatly from the broadcast fantasy. "I grew up in the middle of two 'New Rochelles' and lived between two worlds," says Hayling. One of those was close to the television... View Details