Brand Portfolio Strategy - Publications - Faculty & Research

01 Mar 2018
News

Making Sense of the Modern Startup

MBA course, in which he would combine then-emerging thinking at HBS about entrepreneurship with some new kinds of financial strategies he had been roughing out. Entrepreneurial Finance seemed like a logical name for the course. Almost... View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

01 Apr 1996
News

Stewards of the Seventh Generation

and the costs sometimes associated with implementing "green" strategies - strong government regulation at home and abroad will continue to be necessary in order to motivate many businesses to become more environmentally accountable. He... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

01 Oct 1996
News

Lasting Impressions

how each of them had a great influence on the way my thinking has been applied in my chosen field." "C. Roland Christensen had the greatest impact on me," notes Feeley. "He got me focused on strategy and policy issues. I've spent all of... View Details

Keywords: Deborah E. Blagg

08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

started reflecting. The first thing I was concerned about, where am I going to find a manager to replace him? This was a difficult department to find just anyone. And then I started wondering, was the problem really all him or could it be me as well? So I came up with... View Details

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

transcend rational thinking." The course, which debuted in 1995, is designed to optimize the marketing efforts of entrepreneurs, who typically lack the time and resources for conventional marketing activity. The course is organized around four themes: choosing a View Details

10 Mar 2017
News

The Business of Lego Batman

going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details

Keywords: LEGO; Lego

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

service especially needed given the isolation caused by the pandemic. After two decades in the senior housing industry, which included overseeing a multibillion-dollar portfolio for a REIT, Oppenheim developed a vitality framework built... View Details

02 Sep 2018
News

Havana Rising

When hotel manager Alessandro Benedetti worked for Kempinski chain locations in Spain and Switzerland, morning meetings were a time to go over the numbers and discuss strategy for the days ahead. But ever since Benedetti moved to Havana... View Details

Keywords: Dan Morrell; photographed by Eve North

01 Jun 1996
News

Class Acts

As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details

Publications