Publications

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

Banning Big Box Stores Can Hurt Local Retailers Research shows how regulations designed to protect independent retailers from big box competition may backfire. Empathy: The Brand Equity of Retail Retailers can offer great product... View Details

Keywords: by Sean Silverthorne; Retail

March 2022
Case

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have... View Details

Keywords: Entertainment; Music Entertainment; Marketing; Brands and Branding; Social and Collaborative Networks; Social Enterprise; Consumer Behavior; Music Industry; Entertainment and Recreation Industry

September 2010
Case

Quanta Research Institute: Rainforest or Hothouse?

By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu

Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details

Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan

14 Sep 2012
Working Paper Summaries

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

An abstract is unavailable at this time. View Details

Keywords: by Robert Gibbons & Rebecca Henderson

12 May 2015
Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management role at General Mills –... View Details

February 1989
Background Note

Corporate Positioning: How to Assess--and Build--A Company's Reputation

Provides a framework for assessing and enhancing an organization's reputation. Points out two dimensions of a corporate image--visibility and credibility. Discusses several critical issues that must be addressed in building an image. Finally, provides an assessment of... View Details

Keywords: Status and Position; Corporate Strategy; Reputation; Organizations; Brands and Branding

Profile

Minal Mehta

BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is View Details

Keywords: Entrepreneurship; Services

Rodolfo Viegener

Keywords: Faucets and plumbing products

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

31 Aug 2020
Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

research and development process, manufacturing and clinical research strategy as well as offline retail. Hilary has a finance, consumer products and retail background, notably as brand manager of FIJI Water. Most recently, Hilary led... View Details

February 2018 (Revised August 2023)
Case

Nykaa.com: A Passion for Beauty

By: Paul Gompers, Anjali Raina and Rachna Chawla

Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details

Keywords: Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making

Keywords: Metal products

January 2008
Article

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih

Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details

Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation

Find at Harvard

02 Feb 2016
Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management role at General Mills –... View Details

Keywords: Consumer Products / Retail

December 2021
Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia

December 2019
Case

Walmart Ecommerce (B): Omnichannel Pursuits

By: Ramon Casadesus-Masanell and Karen Elterman

This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details

Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States