Beauty - Publications - Faculty & Research

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

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17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

Enterprises, Inc., named his mother—the owner of a beauty parlor—as one of his earliest entrepreneurial influences. By tidying the shop and running errands for her, McMillan absorbed a simple lesson that continues to serve him well as a... View Details

Keywords: by Julia Hanna

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

supposed to go to Qingdao, China, to help with a chain of beauty salons. Conversations were difficult given language barriers, leading to difficulties understanding the scope of the business until students were just about to leave.... View Details

Keywords: by Michael Blanding; Education

March 2015
Case

Unilever: Combatting Global Food Waste

By: David F. Drake, Janice H. Hammond and Matthew G. Preble

The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details

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07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

around the Cape of Good Hope with hopes of economic gain in the early modern period, and less than 1 million made it back. This is not because they all married beautiful Fijians and settled down, but because they died prematurely. This... View Details

Keywords: by Sean Silverthorne

2013
Working Paper

Debating the Responsibility of Capitalism in Historical and Global Perspective

By: Geoffrey Jones

This working paper examines the evolution of concepts of the responsibility of business in a historical and global perspective. It shows that from the nineteenth century American, European, Japanese, Indian and other business leaders discussed the responsibilities of... View Details

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June 2022
Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli

Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details

Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Europe

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30 Jun 2015
First Look

First Look: June 30, 2015

case: https://cb.hbsp.harvard.edu/cbmp/product/515095-PDF-ENG Harvard Business School Case 515-097 Philips Healthcare Latin America On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of... View Details

Keywords: Carmen Nobel

13 May 2002
Book

Bringing the Master Passions to Work

looking inward to see the flaw, the shortcoming, the difference between himself and God, he curses and rebels; he leaks profanities wherever his athletic body takes him. And it usually takes him toward the beautiful and the damned—those... View Details

Keywords: by Mihnea C. Moldoveanu & Nitin Nohria

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

disproportionately to Quick Serve Restaurants [QSRs]) and filling in their non-perishable needs (household items, canned goods, health and beauty care) on separate store-based trips. These non-perishable trips are a place where eCommerce... View Details

Keywords: by Sean Silverthorne; Retail

23 Sep 2008
First Look

First Look: September 23, 2008

past five years, I have uncovered hundreds of online advertising scams defrauding thousands of users—not to mention all the web's top merchants. This chapter summarizes some of what I've found—and what users and advertisers can do to protect themselves. (Forthcoming in... View Details

Keywords: Martha Lagace

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

of the market, it needs to successfully fight them. First, some developers see software as scientific knowledge to be shared "like the sharing of recipes among cooks." In fact, some describe software developers more like artists seeking fun, challenge, and... View Details

Keywords: by Sean Silverthorne; Technology

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

However, there were interesting positives as these ecological horrors also created opportunities for a surprising cohort of green businesses across sectors ranging from beauty and health to ecotourism. In the 21st century, both business... View Details

Keywords: Dina Gerdeman

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

Within each city, more Airbnb rooms cropped up during popular travel periods, such as Christmas and the summer. Sports games, festivals, and other events also led to a spike in listings. In Cambridge, Mass., the biggest listing period came during college graduation... View Details

Keywords: by Dina Gerdeman; Travel

17 Jan 2012
First Look

First Look: January 17

Birchbox Defends Against Copycat Competitors Peter A. Coles and Benjamin EdelmanHarvard Business School Case 912-010 Birchbox offers trial-sized beauty products delivered monthly by mail-attracting rave reviews. Seeing the success of this... View Details

Keywords: Sean Silverthorne

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

infoscape "will cause [people] to stop in their tracks and really take a look. We are endeavoring to create a feeling, engender a mood, provide a sense of the drama and the beauty of what goes on in our halls. We want to attract... View Details

Keywords: by Kim Girard; Entertainment & Recreation

19 Jun 2007
First Look

First Look: June 19, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607032 MD Beauty, Inc. Harvard Business School Case 806-045 Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural View Details

Keywords: Martha Lagace

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

pharmacy: a pharmaceutical company selling prescription drugs, and a consumer products company selling personal care products such as shampoo and beauty aids. A consumer filling a medical prescription or purchasing face cream would... View Details

Keywords: by Robert Simons

03 May 2004
Research & Ideas

Business History around the World

consequences. The project I am currently working on examines the globalization of the world personal care or beauty industry over the last fifty years. It is concerned with explaining how an industry fragmented on national lines has come... View Details

Keywords: by Cynthia Churchwell

06 Aug 2007
Research & Ideas

High Hills, Deep Poverty: Explaining Civil War in Nepal

first stabilized." Iyer explained more in an interview. Martha Lagace: What sparked your interest in Nepal? Lakshmi Iyer: I was in Nepal before the conflict started. It is a beautiful country and it's a real pity they have descended... View Details

Keywords: by Martha Lagace

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Underdog Branding: Why Underdogs Win in Recessions

Building Communities as Well as Companies

FIELD Trip: Conquering the Gap Between Knowing and Doing

Unilever: Combatting Global Food Waste

The Forgotten Book that Helped Shape the Modern Economy

Debating the Responsibility of Capitalism in Historical and Global Perspective

Zalando: Becoming the Starting Point for Fashion

First Look: June 30, 2015

Bringing the Master Passions to Work

The Surprising Winners and Losers in the Retail Revolution

First Look: September 23, 2008

Microsoft vs. Open Source: Who Will Win?

New Research and Ideas, August 21, 2018

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

First Look: January 17

HBS Cases: Making Lincoln Center Cool Again

First Look: June 19, 2007

An Organization Your Customers Understand

Business History around the World

High Hills, Deep Poverty: Explaining Civil War in Nepal

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