Beauty - Publications - Faculty & Research

03 May 2004
Research & Ideas

Business History around the World

consequences. The project I am currently working on examines the globalization of the world personal care or beauty industry over the last fifty years. It is concerned with explaining how an industry fragmented on national lines has come... View Details

Keywords: by Cynthia Churchwell

2017
Book

Profits and Sustainability: A History of Green Entrepreneurship

By: Geoffrey Jones

This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details

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06 Aug 2007
Research & Ideas

High Hills, Deep Poverty: Explaining Civil War in Nepal

first stabilized." Iyer explained more in an interview. Martha Lagace: What sparked your interest in Nepal? Lakshmi Iyer: I was in Nepal before the conflict started. It is a beautiful country and it's a real pity they have descended... View Details

Keywords: by Martha Lagace

March 2015
Case

Unilever: Combatting Global Food Waste

By: David F. Drake, Janice H. Hammond and Matthew G. Preble

The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details

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2013
Book

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World

By: Geoffrey Jones

This book examines the history of entrepreneurship and multinationals in the making of the modern world. In recent years economists, historians, and political scientists have written extensively on the history of globalization and patterns of global wealth and poverty,... View Details

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22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

important roles in the passage of child labor laws, union labor campaigns, and City Beautiful movements, for example. But Sawyer notes that Gleason is exceptional in that she didn’t participate in issues considered maternal or those... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

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February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

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24 Oct 2006
First Look

First Look: October 24, 2006

first experience with POE systems, and the implementation team must determine how best to introduce the technology to the physicians and other personnel who will use it. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=603060 Natura:... View Details

Keywords: Sean Silverthorne

15 Aug 2017
First Look

First Look at New Research and Ideas, August 15, 2017

liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry. Purchase... View Details

Keywords: Sean Silverthorne

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

and Noble in books, Best Buy in electronics—offer similar rewards. Boots, the UK-based pharmacy and beauty supply retailer, offers a substantial reward of 4 percent, but that rate is more exception than rule. This type of reward is... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

that big is beautiful and will result in lower costs. Very poor idea, but in a way I'm the most sympathetic to this group. Suddenly human resource managers are asked to look into the bowels of this $2 trillion system and figure out how to... View Details

Keywords: by Sean Silverthorne; Health

Teaching Interest

Overview

By: Geoffrey G. Jones

I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details

23 Jun 2009
First Look

First Look: June 23

School Supplement 509-067 By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second... View Details

Keywords: Martha Lagace

10 Apr 2007
First Look

First Look: April 10, 2007

her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products,... View Details

Keywords: Martha Lagace

21 May 2014
Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

questions and interactive drag-and-drop challenges that introduce key concepts and test learning. As students progress through the material, questions are interspersed with short video lectures and more interactive teaching elements. "The View Details

Keywords: by Michael Blanding; Education

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it will fit into their lives. (See... View Details

Keywords: by Michael Blanding; Advertising; Sports

13 May 2014
First Look

First Look: May 13

modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their articulation of clean, classic lines, her designs... View Details

Keywords: Sean Silverthorne

22 Jan 2013
First Look

First Look: Jan. 22

had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning international school from pre-kindergarten through twelfth... View Details

Keywords: Sean Silverthorne

19 Sep 2011
Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

the fault lies less with the buyer that's unwilling to purchase catastrophic reinsurance and more with reasons that make reinsurance so expensive in the first place. "The beauty of property-casualty insurance is we actually know... View Details

Keywords: by Maggie Starvish; Financial Services

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Business History around the World

Profits and Sustainability: A History of Green Entrepreneurship

High Hills, Deep Poverty: Explaining Civil War in Nepal

Unilever: Combatting Global Food Waste

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

Capitalizing on the Underdog Effect

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

First Look: October 24, 2006

First Look at New Research and Ideas, August 15, 2017

Busting Six Myths About Customer Loyalty Programs

Is Health Care Making You Better—or Dead?

Overview

First Look: June 23

First Look: April 10, 2007

CORe: HBS Powers Up Online Program on Business Fundamentals

Super Bowl Ads for Multitaskers

First Look: May 13

First Look: Jan. 22

Doomsday Coming for Catastrophic Risk Insurers?

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