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    Suraj Srinivasan

    Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

    Keywords: accounting industry; financial services
    • 2023
    • Chapter

    Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

    By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
    he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
    Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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    • February 2018 (Revised September 2018)
    • Case

    Huawei: How Can We Lead the Way?

    By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
    On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
    Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
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    • 2024
    • Working Paper

    The Wade Test: Generative AI and CEO Communication

    By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
    Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO communication? This study investigates whether AI can mimic a human CEO and whether employees’ perception of the communication’s source matter. In a field... View Details
    Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication
    Related
    • February 2021 (Revised March 2022)
    • Case

    TikTok in 2020: Super App or Supernova?

    By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
    TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
    Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
    Related
    • 2024
    • Working Paper

    Generative AI and the Nature of Work

    By: Manuel Hoffmann, Sam Boysel, Frank Nagle, Sida Peng and Kevin Xu
    Recent advances in artificial intelligence (AI) technology demonstrate considerable potential to complement human capital intensive activities. While an emerging literature documents wide-ranging productivity effects of AI, relatively little attention has been paid... View Details
    Keywords: Generative Ai; Digital Work; Open Source Software; Knowledge Economy; AI and Machine Learning; Open Source Distribution; Organizational Structure; Performance Productivity; Labor
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      Julian De Freitas

      Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

      Keywords: advertising; automotive; consumer products; e-commerce industry; insurance industry; marketing industry; nonprofit industry; software; transportation; video games

        Dennis Campbell

        Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

        Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services
        • 28 Mar 2018
        • HBS Seminar

        Tim O’Reilly, O’Reilly Media

        • Research Summary

        Overview

        Navid has worked with different organizations across various industries, from the Federal Reserve to medical device manufacturers, heavy construction equipment sellers, and B2B software providers, to assemble proprietary datasets in studying organizational buying.... View Details

          Benson P. Shapiro

          Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

          Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
          • Forthcoming
          • Article

          Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

          By: Shunyuan Zhang and Das Narayandas
          We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
          Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
          Related
          • 2024
          • Working Paper

          The Narrative AI Advantage? A Field Experiment on Generative AI-Augmented Evaluations of Early-Stage Innovations

          By: Jacqueline N. Lane, Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh and Pei-Hsin Wang
          The rise of generative artificial intelligence (AI) is transforming creative problem-solving, necessitating new approaches for evaluating innovative solutions. This study explores how human-AI collaboration can enhance early-stage evaluations, focusing on the interplay... View Details
          Keywords: Large Language Models; AI and Machine Learning; Innovation and Invention; Decision Making
          Related
          • May–June 2024
          • Article

          Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

          By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
          Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
          Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career
          Related
          • 2023
          • Working Paper

          Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

          By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
          Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
          Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
          Related
          • September 2024
          • Article

          The Human Side of the Future of Work: Understanding the Role People Play in Shaping a Changing World

          By: Jochen I. Menges, Lauren C. Howe, Erika Hall, Jon M. Jachimowicz, Sharon K. Parker, Riki Takeuchi, Abhijeet K. Vadera, Ashley Whillans and Susan K. Cohen
          For as long as there has been work, there has been a “future of work,” through humans’ ingenuity and drive to get things done easier, faster, and better. With the industrial revolution, efforts to shape a better future of work were dominated by improvements in... View Details
          Keywords: Change; Labor
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            Felipe Csaszar

            Felipe Csaszar is a professor of strategy and chair of the Strategy Department at the University of Michigan's Ross School of Business. His research examines how decision structures influence key organizational outcomes, such as innovation, financial performance, and... View Details
            • 2024
            • Working Paper

            Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift

            By: Matthew DosSantos DiSorbo and Kris Ferreira
            Problem definition: While artificial intelligence (AI) algorithms may perform well on data that are representative of the training set (inliers), they may err when extrapolating on non-representative data (outliers). These outliers often originate from covariate shift,... View Details
            Keywords: AI and Machine Learning; Decision Choices and Conditions
            Related
            • March 2024
            • Teaching Note

            CoPilot(s): Generative AI at Microsoft and GitHub

            By: Frank Nagle and Maria P. Roche
            This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
            Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry
            Related
            • Program

            Competing in the Age of AI—Virtual

            Summary Artificial intelligence (AI) is revolutionizing the way today's businesses compete and operate. By putting AI and data at the center of their capabilities, companies are redefining how they create,... View Details