Apple - Publications - Faculty & Research

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

School Case 218-090 The Fidelity Growth Company Fund No abstract available. Purchase this case:https://hbsp.harvard.edu/product/218090-PDF-ENG Harvard Business School Case 418-050 Big Apple Circus: Time to Fold the Tent? By 2016, the Big... View Details

Keywords: Dina Gerdeman

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

already the leading network infrastructure supplier globally, ahead of Cisco, Nokia, and Ericsson. It is a leader in optical network equipment, and has passed Apple in smartphone sales (outside the US, of course). In the US, it is... View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

08 Sep 2010
First Look

First Look: September 8, 2010

markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume emerging markets. This case poses the following questions: Should Nokia stay the course,... View Details

Keywords: Sean Silverthorne

07 Jan 2009
What Do You Think?

Is the World Really Flat?

know-how are applied. The iPod, for example, was an example of purchased (largely non-U.S.) technological innovations combined with Apple design capability and knowledge of the U.S. market, where the vast majority have been sold. If one... View Details

Keywords: by Jim Heskett

17 Nov 2015
Lessons from the Classroom

How Activist Investors Became Respectable

described as a vulture capitalist, now gets a serious hearing when he urges Apple to make better use of its billions in cash or Dell to improve the terms of a management buyout. Today, university endowments and state pension funds invest... View Details

Keywords: by Joseph Fuller; Financial Services; Banking

06 May 2008
First Look

First Look: May 6, 2008

http://www.hbs.edu/research/pdf/07-099.pdf Cases & Course MaterialsApple Inc., 2008 Harvard Business School Case 708-480 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and... View Details

Keywords: Martha Lagace

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple beaning off the head (Newton), the bolt of lightning shivering the key at the end of a kite (Franklin).... View Details

Keywords: by Michael Blanding

28 Jun 2016
First Look

June 28, 2016

"CEO activism" can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would allow discrimination... View Details

Keywords: Sean Silverthorne

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple and Alphabet/Google are poised to become the main... View Details

Keywords: Carmen Nobel

13 May 2014
Op-Ed

The Alibaba Effect

state-owned enterprise. Its unique combination of timing, wits, external capital, and alliances make it the kind of home-grown success story Apple and Amazon have been in the US. Operating away from the politically sensitive domains of... View Details

Keywords: by Bill Kirby & Warren McFarlan; Retail

04 Apr 2022
Research & Ideas

Tech Hubs: How Software Brought Talent and Prosperity to New Cities

the growth of the tech centers was actually coming from the big population centers.” The rise of tech hubs What’s more, that growth isn’t stoked by long-standing companies shifting locations, like IBM did, but rather by new businesses that rise to the top via... View Details

Keywords: by Rachel Layne

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

two contrasting approaches to delivering digital content to users. Can Apple and the recording industry seriously compete against free? Do iTunes and p2p help each other in some ways? Professor Ramon Casadesus-Masanell and collaborator... View Details

Keywords: by Sean Silverthorne

12 Feb 2007
Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

simulation program that enables a classroom full of students to participate in situations that demand the sort of real-time decisions made in real-world markets. Simulations mirror historical (but disguised) examples, such as Apple... View Details

Keywords: by Julia Hanna; Financial Services; Education

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

clear, our research is aimed at the organizational level. And in that context, the idea of tradeoffs is nothing new. Peter Drucker and others have said it, and people accept the concept when you are talking about companies that make physical products. When the MacBook... View Details

Keywords: by Deborah Blagg; Service

27 Dec 2015
Research & Ideas

The Most Popular Stories and Research Papers of 2015

Microsoft, Intel, and Apple in the new book, Strategy Rules. Men Want Powerful Jobs More Than Women Do (32,083) While women and men believe they are equally able to attain high-level leadership positions, men want that power more than... View Details

14 Nov 2007
First Look

First Look: November 14, 2007

along with a camera and other features. By September 2007, just 74 days after the June launch of the iPhone, Apple and its mobile carrier partner AT&T Mobility had sold one million units. When Apple CEO... View Details

Keywords: Martha Lagace

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music and phone industries with smart industrial design and... View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

20 Jan 2003
Research & Ideas

Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School

effectively allocated resources in the economy. I still think that our approach is a good one, but maybe not as good as we thought. Hopefully, we'll better understand the conflicts of interest, improve the system, and have more awareness of the risks of investing.... View Details

Keywords: by Garry Emmons

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

interface (the basis of Apple Computer's and Microsoft's Windows software), the "mouse," and the laser printer were all originally developed at PARC. The culmination of much of PARC's innovation was its development of the Alto,... View Details

Keywords: by Paul Gompers & Josh Lerner

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

why high tech industries find themselves vulnerable to disruption today reflect thoughts of those who have studied the phenomenon. Philippe Gouamba said, "It is more important for Apple to out-do Samsung (and vice-versa) than it is... View Details

Keywords: by James Heskett; Computer; Technology

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