Publications

September 1983 (Revised July 1998)
Case

Heather Evans

By: Howard H. Stevenson and Michael J. Roberts

Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details

Keywords: Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry

April 1983 (Revised October 1990)
Background Note

Textiles and the Multi-Fiber Arrangement

By: David B. Yoffie

What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details

Keywords: Trade; Cost vs Benefits; Developing Countries and Economies; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Europe

November 1982
Case

Worcester Textile Co.: Marketing Worsted Fabrics

Keywords: Product Marketing; Apparel and Accessories Industry

November 1982 (Revised June 1983)
Case

Casual Male: Off-Price Men's Apparel Retailing

Keywords: Marketing Strategy; Advertising; Apparel and Accessories Industry

September 1982 (Revised January 1986)
Teaching Note

New Balance Athletic Shoes, Teaching Note

By: Kim B. Clark

Teaching Note for (9-680-110). View Details

Keywords: Apparel and Accessories Industry

July 1982 (Revised May 1992)
Case

Danton's: The Specialty Store Men's Apparel Business

Keywords: Marketing Strategy; Consumer Behavior; Apparel and Accessories Industry

April 1982 (Revised June 1993)
Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details

Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry

February 1982 (Revised August 1984)
Case

Jordan Marsh Co.: Merchandising Men's Tailored Clothing

Keywords: Marketing Strategy; Apparel and Accessories Industry

July 1981 (Revised October 1992)
Case

Chipman-Union, Inc.: Odor-Eaters Socks

By: John A. Quelch

The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details

Keywords: Distribution Channels; Product Marketing; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry

May 1981 (Revised June 1994)
Case

Stride Rite: Demand Forecasting Process (A)

By: Arthur Schleifer Jr.

Keywords: Demand and Consumers; Forecasting and Prediction; Apparel and Accessories Industry

May 1981
Supplement

Stride Rite: Demand Forecasting Process (B)

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Apparel and Accessories Industry

January 1980 (Revised April 1994)
Case

New Balance Athletic Shoes

By: Kim B. Clark

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details

Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland

January 1977 (Revised November 1982)
Case

Gant Shirtmakers

By: Stephen A. Greyser

Keywords: Apparel and Accessories Industry

September 1971 (Revised March 1985)
Case

Levi Strauss & Co.

By: Benson P. Shapiro

Keywords: Apparel and Accessories Industry