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  • All HBS Web  (1,733)
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    • News  (303)
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    • Events  (6)
    • Multimedia  (27)
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← Page 16 of 1,733 Results →
  • July 2016 (Revised October 2016)
  • Case

Entrepreneurial Sales and Marketing Vignettes

By: Mark Roberge and Frank Cespedes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Business Startups; Talent; Talent Management; Growth Management; Marketing Communications; Social Marketing; Salesforce Management; Pricing; Sales; Marketing
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Roberge, Mark, and Frank Cespedes. "Entrepreneurial Sales and Marketing Vignettes." Harvard Business School Case 817-010, July 2016. (Revised October 2016.)
  • November 2013 (Revised January 2016)
  • Course Overview Note

The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl and Matthew Weinzierl
This course is about one question: What is the proper role of the government in the market economy? We study the role of government as it plays out in the real world, using vivid case studies from many countries, decades, and policy angles. At the same time, we align... View Details
Keywords: Policy; Economy; Government and Politics
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Weinzierl, Matthew. "The Role of Government in Market Economies (RoGME)." Harvard Business School Course Overview Note 714-035, November 2013. (Revised January 2016.)
  • 22 May 2012
  • News

Bono, Facebook and the Challenge of Following the Jesus of the Poor

  • September 2024
  • Technical Note

How to Pay Family Employees in a Family Business

By: Christina R. Wing, Maryann G Bell and Kara A Perusse
Family businesses play a pivotal role in global economies, contributing significantly to employment and wealth creation. However, managing compensation for family members within these enterprises can be complex. Family employees frequently intertwine their roles as... View Details
Keywords: Family Business; Fairness; Compensation and Benefits; Business or Company Management
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Wing, Christina R., Maryann G Bell, and Kara A Perusse. "How to Pay Family Employees in a Family Business." Harvard Business School Technical Note 625-032, September 2024.
  • 02 Jun 2022
  • Video

Embracing a Digital Approach

    Susanna Gallani

    Susanna View Details

    Keywords: health care
    • February 2008 (Revised August 2011)
    • Case

    Olympia Machine Company, Inc.

    By: Frank V. Cespedes and Benson P. Shapiro
    The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications... View Details
    Keywords: Governance Controls; Compensation and Benefits; Mission and Purpose; Salesforce Management; Motivation and Incentives; Business Strategy; Industrial Products Industry
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    Cespedes, Frank V., and Benson P. Shapiro. "Olympia Machine Company, Inc." Harvard Business School Case 708-490, February 2008. (Revised August 2011.)
    • July 2020
    • Article

    Lessons from the Impact of Price Regulation on the Pricing of Anticancer Drugs in Germany

    By: Victoria D. Lauenroth, Aaron S. Kesselheim, Ameet Sarpatwari and Ariel Dora Stern
    Worldwide spending on prescription drugs has increased dramatically in recent years. Although this increase has been particularly pronounced in the U.S., it remains largely unaddressed there. In Europe, however, different approaches to regulating drug prices have been... View Details
    Keywords: Pharmaceuticals; Prescription Drug Costs; Drug Pricing; Access To Care; Cost Reduction; Health Care and Treatment; Price; Governing Rules, Regulations, and Reforms; Cost Management; Germany
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    Lauenroth, Victoria D., Aaron S. Kesselheim, Ameet Sarpatwari, and Ariel Dora Stern. "Lessons from the Impact of Price Regulation on the Pricing of Anticancer Drugs in Germany." Health Affairs 39, no. 7 (July 2020): 1185–1193.
    • June 2019 (Revised November 2019)
    • Technical Note

    Sustaining Corporate Culture in a Growing Organization

    By: Dennis Campbell and Tatiana Sandino
    An organization’s culture can be a significant source of sustainable competitive advantage. For the organization, it can attract job candidates who fit and align employees working in different teams around common goals. For employees, a strong culture can generate... View Details
    Keywords: Organizational Culture; Growth and Development; Mission and Purpose; Values and Beliefs; Management Systems
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    Campbell, Dennis, and Tatiana Sandino. "Sustaining Corporate Culture in a Growing Organization." Harvard Business School Technical Note 119-109, June 2019. (Revised November 2019.)
    • 2013
    • Article

    Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs

    By: Mary Ann Glynn and Ryan Raffaelli
    The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can enable or constrain organizational decisions, practices, and... View Details
    Keywords: Organizational Design; Management Practices and Processes; Corporate Social Responsibility and Impact
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    Glynn, Mary Ann, and Ryan Raffaelli. "Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs." Research in the Sociology of Organizations 39B (2013): 175–198.
    • Article

    The Ecosystem of Shared Value

    By: Mark R. Kramer and Marc W. Pfitzer
    Governments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as collective impact has facilitated successful collaborations in the social sector,... View Details
    Keywords: Social Entrepreneurship; Cooperation
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    Kramer, Mark R., and Marc W. Pfitzer. "The Ecosystem of Shared Value." Harvard Business Review 94, no. 10 (October 2016): 80–89.
    • December 2002
    • Other Article

    The Competitive Advantage of Corporate Philanthropy

    By: Michael E. Porter and Mark R. Kramer
    When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a... View Details
    Keywords: Strategy
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    Porter, Michael E., and Mark R. Kramer. "The Competitive Advantage of Corporate Philanthropy." Harvard Business Review 80, no. 12 (December 2002): 56–69.
    • October 2019 (Revised August 2020)
    • Case

    The Predictive Index

    By: Lynda M. Applegate and James Weber
    Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
    Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
    Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Digital Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States
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    Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019. (Revised August 2020.)
    • Article

    Using the Balanced Scorecard for Successful Health Care M&A Integration

    By: Robert S. Kaplan
    The failure of merged organizations to achieve stated goals is commonplace. In health care, the challenge is exacerbated by the industry’s third-party payer system and multiple stakeholders, especially the physicians in the merging entities. This article describes how... View Details
    Keywords: Health Care and Treatment; Mergers and Acquisitions; Integration; Balanced Scorecard
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    Kaplan, Robert S. "Using the Balanced Scorecard for Successful Health Care M&A Integration." NEJM Catalyst (May 21, 2020).
    • September 2019
    • Case

    JTC: Stronger Together with Shared Ownership

    By: Ethan Bernstein and Daniela Beyersdorfer
    Nigel Le Quesne, CEO of Jersey-based financial services firm JTC, firmly believed that "shared ownership" was at the heart of his company’s successful track record. The firm had seen its revenues, profits, and number of clients and staff grow steadily throughout its... View Details
    Keywords: Ownership; Employee Ownership; Leadership Style; Compensation and Benefits; Organizational Culture; Employee Stock Ownership Plan; Going Public; Mission and Purpose; Management Practices and Processes; Human Resources; Financial Services Industry; Channel Islands; Europe; United States
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    Bernstein, Ethan, and Daniela Beyersdorfer. "JTC: Stronger Together with Shared Ownership." Harvard Business School Case 420-008, September 2019.
    • April 2022
    • Article

    AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care

    By: Ariel Dora Stern, Avi Goldfarb, Timo Minssen and W. Nicholson Price II
    Despite enthusiasm about the potential to apply artificial intelligence (AI) to medicine and health care delivery, adoption remains tepid, even for the most compelling technologies. In this article, the authors focus on one set of challenges to AI adoption: those... View Details
    Keywords: Artificial Intelligence; Medicine; Health Care and Treatment; Legal Liability; Insurance; Technology Adoption; AI and Machine Learning
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    Stern, Ariel Dora, Avi Goldfarb, Timo Minssen, and W. Nicholson Price II. "AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care." NEJM Catalyst Innovations in Care Delivery 3, no. 4 (April 2022).
    • 2022
    • Chapter

    Coordinating Marketing and Sales in B2B Organizations

    By: Frank V. Cespedes
    This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines... View Details
    Keywords: B2B Marketing; Marketing
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    Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan Wuyts, 117–137. Edward Elgar Publishing, 2022.
    • 06 Nov 2018
    • News

    Bridging the employer-educator divide

    • July 2008 (Revised April 2009)
    • Case

    Advanced Micro Devices: Competing in the Shadow of a Giant (A)

    By: Willy C. Shih and Andrew A. King
    As the only significant competitor to Intel Corporation in PC microprocessors, Advanced Micro Devices faced daunting investment choices. Not only did it have to fund microprocessor design teams, it also had to fund silicon process R&D, and it faced huge capital... View Details
    Keywords: Investment; Operations; Partners and Partnerships; Competitive Strategy; Technology Industry
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    Shih, Willy C., and Andrew A. King. "Advanced Micro Devices: Competing in the Shadow of a Giant (A)." Harvard Business School Case 609-002, July 2008. (Revised April 2009.)
    • November 2020
    • Case

    Guild Education: Unlocking Opportunity for America's Workforce

    By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar
    Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by... View Details
    Keywords: Education; Digital Platforms; Information Technology; Employees; Social Enterprise; Education Industry; Technology Industry; Colorado
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    Sahlman, William A., Michael D. Smith, Nicole Tempest Keller, and Alpana Thapar. "Guild Education: Unlocking Opportunity for America's Workforce." Harvard Business School Case 821-050, November 2020.
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