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Show Results For
- All HBS Web
(636)
- People (1)
- News (153)
- Research (399)
- Events (2)
- Multimedia (10)
- Faculty Publications (260)
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- 30 Oct 2006
- First Look
First Look: October 31, 2006
accounting, improve price and volatility discovery, and expand international risk intermediation activities. Download working paper: http://www.hbs.edu/research/pdf/07-026.pdf Cases & Course MaterialsC. R. Smith and the Birth of American View Details
Keywords: Sean Silverthorne
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
behavior. The leading causes of passenger disruptions on airplane flights. (Source: Research Report: Physical and Situational Inequality on Airplanes Predicts Air Rage.) Source: Micaela Brody They pored through a private database of all air rage incidents from a large... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see comparison advertising from an View Details
- 20 Sep 2016
- First Look
September 20, 2016
https://cb.hbsp.harvard.edu/cbmp/product/916033-PDF-ENG Harvard Business School Case 517-017 Singapore Airlines: Premium Goes Multi-Brand Singapore Airlines had long been considered the gold standard for its innovative customer service.... View Details
Keywords: Sean Silverthorne
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the View Details
Keywords: by James Heskett
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
increasingly important tool in the online retailer's marketing arsenal, but profit is lost when not done right. Research Papers Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets Dynamic pricing is widely applied in... View Details
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
many U.S. airlines, the debt owed to customers in the form of miles is a value significantly larger than the airlines' market capitalization. This is simply not sustainable. Airlines have already reduced the value of miles by making seats... View Details
Keywords: by Martha Lagace
- 09 Jan 2013
- Sharpening Your Skills
Sharpening Your Skills: Understanding Customers
Crisis It was the Valentine's Day from hell for JetBlue employees and more than 130,000 customers. Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it... View Details
Keywords: Re: Multiple Faculty
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think purchasing a plane ticket straight from the View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
case:https://cb.hbsp.harvard.edu/cbmp/product/718007-PDF-ENG Harvard Business School Case 418-036 Merging American Airlines and US Airways (B) Exhibit to Merging American Airlines and US Airways (A) case. In... View Details
Keywords: Sean Silverthorne
- 28 Apr 2011
- Op-Ed
While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home
coming off welfare to avert a potentially large national problem (and a political problem for President Clinton). Intermediary organizations such as local and national nonprofits provided training and helped identify job-ready candidates. Participating companies such... View Details
Keywords: by Rosabeth Moss Kanter
- 23 Jan 2008
- First Look
First Look: January 23, 2008
immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the... View Details
Keywords: Martha Lagace
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
still come from one source, search and advertising, despite the organization's emphasis on providing time and an organization for innovation among its associates. I remembered the airline Song, which had introduced service innovations... View Details
Keywords: by Jim Heskett
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund and airline industries. In the... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
Keywords: Sean Silverthorne
- 06 Sep 2005
- What Do You Think?
What are the Lessons of New Orleans?
crash at a major U.S. airline that has never suffered an accident-related passenger fatality. Executives were assigned to "battle stations." A command post was established. Along with the CEO, teams were designated to be flown... View Details
Keywords: by James Heskett
- 01 Oct 2001
- Research & Ideas
Five Questions for Stuart Gilson
the end I believe this accounting innovation played an important role in the ultimate financial success of the restructuring. Some critics have pointed to recent labor unrest at the airline as evidence that the restructuring failed, but... View Details
Keywords: by Sean Silverthorne
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
When cybersecurity firm CrowdStrike distributed a faulty software update in July, it impacted a staggering 8.5 million devices. The crisis rippled through commercial airline operations, package delivery logistics, ecommerce, and health... View Details
Keywords: by Hise Gibson and Anita Lynch
- 14 Oct 2014
- First Look
First Look: October 14
Business School Case 615-009 American Airlines in 2011 (A) The "American Airlines in 2011" case set was developed to provide a setting for the comparative analysis of two very different business... View Details
Keywords: Sean Silverthorne