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- All HBS Web (389)
- Faculty Publications (78)
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- All HBS Web (389)
- Faculty Publications (78)
- September 2005 (Revised March 2007)
- Case
Lifefont: The Case for RetailDriver
Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details
Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry
Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)
- 11 Dec 2012
- First Look
First Look: Dec. 11
reflected in stock prices. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43177 Cost of Capital Dynamics Implied by Firm Fundamentals Authors:Lyle, Matthew, and Charles C.Y. Wang Abstract We provide a tractable stock valuation... View Details
Keywords: Sean Silverthorne
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
Trump, the demographics of opposition to the president put unique pressure on business leaders. He is astoundingly unpopular with the young. In August, among adults under 35, Trump had a disapproval rating of 62 percent with only 22 percent approval. View Details
Keywords: by Gautam Mukunda
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following: Sharing high-quality, accurate... View Details
Keywords: by Avery Forman
- 08 Jul 2014
- First Look
First Look: July 8
patents nor copyright to protect its technology. The company even allows its designers to use its software when they do independent work. The case encourages a discussion of the role of intellectual property rights in safeguarding technology and know-how. By... View Details
Keywords: Carmen Nobel
- 02 Mar 2023
- Blog Post
Women, Work, and the "M" Word
increasingly remote and hybrid work environments. Whether this means starting one internally for the women within the company or advertising access to external groups, these groups offer women a community and a sense of connection,... View Details
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
organization, join the club. Despite the mantra that goals are good, the process of setting beneficial goals is harder than it looks. New research by HBS professor Max H. Bazerman and colleagues explores the hidden cost when stretch goals... View Details
Keywords: by Staff
- 19 Nov 2014
- HBS Case
Marketing Marijuana
users are the opposite; they are looking for variety and willing to pay extra for it. "Many recreational users come in from out-of-state and enjoy the novelty of the shopping experience—and the cost structure goes up if you offer a... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details
Keywords: Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
to better connections rather than superior skill. Knowing When to Ask: The Cost of Leaning-in By: Exley, Christine L., Muriel Niederle, and Lise Vesterlund Abstract—Gender differences in the propensity to negotiate are often used to... View Details
Keywords: Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
induced about 12 percent of the pharmaceutical market to buy that way. Once that was done, it was comparatively straightforward to use the same inducements to persuade people who had Web access to do that over the Internet, saving the View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
informal organizational networks; and during periods of credit expansion. Overall, we provide novel evidence of non-agency related costs in the use of soft information in credit decisions. Download working paper:... View Details
Keywords: Dina Gerdeman
- 20 Oct 2009
- First Look
First Look: October 20
One method multinationals use to combat gray markets is to increase internal transfer prices to foreign subsidiaries in order to increase the gray market's cost base. We illustrate that when a gray market competitor is present, the... View Details
Keywords: Martha Lagace
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12 months," and so the... View Details
Keywords: by Julia Hanna
- 07 Jun 2011
- First Look
First Look: June 7
respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details
Keywords: Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Rides that allow drivers to use a car on demand owned by the firm, by the driver, or by strangers, respectively, without the cost of purchasing or maintaining one. Exploiting decoupling opportunities has allowed these upstarts to build a... View Details
Keywords: by Michael Blanding
- 15 Apr 2014
- First Look
First Look: April 15
likely to be associated with a significant impact on regulatory relations. Finally, bribery cases where the main perpetrator is dismissed are less likely to be associated with a significant impact on firm competitiveness. These results shed light on the View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
A Class Act
eloquence (and glibness, satire, whimsy, and good humor, to name but a few characteristics), but their loquaciousness combines with an ever-increasing roster of alumni (49 new correspondents added in 1999 alone) to create an ongoing challenge for the Bulletin: to keep... View Details
Keywords: Nancy O. Perry
- 01 Jun 2004
- News
Luxe Redux
Jennifer M. Koen (MBA 1997), director of innovation for Godiva Chocolatier, explains that Godiva is in the process of a top-down refresh of its brand that will involve retooling its product, packaging, advertising campaign, Web site, and... View Details
- Web
Women, Work, and the “M” Word - Blog: Health Supplement
sense of belonging and community that can keep people connected despite increasingly remote and hybrid work environments. Whether this means starting one internally for the women within the company or advertising access to external... View Details