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- All HBS Web
(1,971)
- News (325)
- Research (1,268)
- Events (10)
- Multimedia (26)
- Faculty Publications (849)
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- 01 Sep 2008
- News
The Levitt Brand
where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd... View Details
- 01 Mar 2005
- News
Answering the Call
speed their recovery in a friendly, noninstitutional environment. The hospital’s advertising consists of word of mouth, and Shouldice’s popularity is such that former patients (“alumni”) return by the hundreds for reunions. The hospital... View Details
- 01 Mar 2004
- News
Toy Story
sales and distribution operations to service the needs of large mass accounts. After considerable restructuring in 2002, Neurosmith was delighted when Target agreed to distribute its products and launch them in the fall of 2003. “For a small company without an View Details
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 01 Dec 2008
- News
A Force for Good
through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for... View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
- 01 Feb 1997
- News
Doing It Your Way
a day to purchase goods and services (such as magazine subscriptions) advertised on Time Warner Inc.'s World Wide Web site, for example. The software leads customers through a series of screens and procedures that ends with them providing... View Details
- 01 Dec 2012
- News
From Where We Stand
expansion (President Johnson's Great Society); there were more opportunities for advancement. I soon became manager of the research department, then advertising manager of the book clubs division—Doubleday's largest and most profitable... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region or need and select "Get help," "Give help," or "Donate," among... View Details