Publications

2017
Article

New Venture Milestones and the First Female Board Member

By: Alicia DeSantola, Lakshmi Ramarajan and Julie Battilana

We explore the antecedents of the addition of the first woman to the boards of directors of entrepreneurial ventures. Building on research on resource dependency, we propose that new ventures are most likely to add the first woman to their boards at three developmental... View Details

Keywords: Boards Of Directors; Governing and Advisory Boards; Entrepreneurship; Gender; Diversity; Technology Industry; United States

Find at Harvard

15 Jul 2008
First Look

First Look: July 15, 2008

exploring the conditions under which investable tax credits may be the most effective mechanism to deliver a production subsidy and discusses the desirability of employing investable tax credits in other... View Details

Keywords: Martha Lagace

14 Jun 2023
Op-Ed

Every Company Should Have These Leaders—or Develop Them if They Don't

and possess the ability to guide a team through efficient time management. Leaders at the vice president level may be LTLs if they have deep experience or specialized skills or are leading a specific... View Details

Keywords: by Hise Gibson

March 2014
Case

Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?

By: Mukti Khaire and Hannah Catzen

The case on Randy Weiner explores the tensions between artistic and financial imperatives in a for-profit immersive theater venture. In order to revive the dormant Manhattan nightclub "The Diamond Horseshoe," theater-impresario Randy Weiner created "The Queen of the... View Details

Keywords: Entertainment; Entrepreneurship; Theater Entertainment; New York (city, NY)

June 2013
Background Note

Venture Philanthropy: Its Evolution and Its Future

By: Allen Grossman, Sarah Appleby and Caitlin Reimers

This note explores the current state of venture philanthropy in the U.S. and its future. Based on interviews with 28 practitioners in the field of philanthropy and a review of the literature since the publication of the article introducing the concept of venture... View Details

Keywords: Philanthropy; Nonprofit; Social Institutions; Nonprofit Organizations; Social Entrepreneurship; Civil Society or Community; Philanthropy and Charitable Giving; United States

September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

09 Nov 2010
First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive... View Details

Keywords: Sean Silverthorne

31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

focused on serving niches rather than being generalists. So a company that in the past produced a specific auto part now makse one component of that part, and then pasess it on to another supplier in a... View Details

Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics

2022
Chapter

Coordinating Marketing and Sales in B2B Organizations

By: Frank V. Cespedes

This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines... View Details

Keywords: B2B Marketing; Marketing

01 Apr 2013
Research & Ideas

First Minutes are Critical in New-Employee Orientation

The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of companies do it... View Details

Keywords: by Carmen Nobel; Web Services; Service; Telecommunications

March 2016 (Revised February 2023)
Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim

Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details

Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness

2009
Report

Nordic Globalization Barometer 2009: Global Pressure—Nordic Solutions?

By: Christian H.M. Ketels

Less than a year after the first Nordic Globalization Barometer has been launched, the state of the world economy has changed dramatically. A deep financial crisis is taking its toll on investors, borrowers, and the financial institutions that serve them. A deep... View Details

Keywords: Economic Slowdown and Stagnation; Financial Crisis; Financial Markets; Globalized Economies and Regions; Competitive Strategy; Scandinavia

Read Now

December 2024
Case

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

By: Shikhar Ghosh

In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details

December 2016 (Revised October 2018)
Case

U.S. Digital Service

By: Mitchell Weiss, Nick Sinai and Michael Norris

Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certain about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom’s Government... View Details

Keywords: Public Entrepreneurship; Haley Van Dyck; Mikey Dickerson; United States Digital Service; Digital Services; Innovation Teams; Scaling Innovation; 18F; Presidential Innovation Fellows; Government Digital Service; Mike Bracken; Innovation Fellowships; Entrepreneurship; Government Administration; Innovation and Management; United States; United Kingdom