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August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America

17 Sep 2018
Research & Ideas

Welcome to Retirement. Who Am I Now?

ways. A retired engineer threw himself into doing hands-on engineering work as a volunteer for the new community center being built in town. Finding a new source for valued affirmation: Retirees often miss the recognition and positive... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation

March 2020 (Revised August 2020)
Case

Culture at Google

By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta

Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of... View Details

Web

Health Care Curriculum - Institute For Strategy And Competitiveness

Cancer Center are the subject of cases, but there are cases on smaller providers and community hospitals as well. Cases include not only U.S. organizations, but also providers in Germany, Sweden, the United Kingdom, and a growing number... View Details

March 2023 (Revised June 2023)
Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins

In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details

Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption

05 Oct 2023

Top MBAs HBCU Tour - Atlanta

the Wharton School of the University of Pennsylvania invite you to learn about their MBA programs and the diverse community experience in business school and beyond. The event will feature a moderated panel discussion with admissions... View Details

26 Jan 2022
News

Making Peace with Anger

started to create a new life, a separate life, but that I fully embraced that I needed to move on and that Sheila was going to move on, that I was able to start living a new, normal life. And in living the new normal life, Sheila could see and she and I started to... View Details

20 Oct 2015
Blog Post

What to Expect Your First Year at HBS

number of emotional intelligence exercises through FIELD 1. In addition, our discussion group provided each other with feedback on things like communication and leadership style. The results of those both exercises were surprising, but... View Details

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

identity and reputation from unjust attacks. And the firm as a whole needs a similar defensive capacity for its dealings with hostile competitive firms, community groups, or governmental agencies. The defending and learning drives can... View Details

Keywords: by Paul Lawrence & Nitin Nohria

01 Mar 2021
Research & Ideas

How Systemic Racism Can Threaten National Security

Systemic racism and discrimination in small communities can undermine a country’s ability to defend itself during conflicts, creating a national security risk, new research says. Marco Tabellini, an assistant professor of business... View Details

Keywords: by Rachel Layne

22 Feb 2023
Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

accommodations for all current students, prospective students, alumni, and their families. We also want to create greater awareness of these issues through community events, speaker series, listening tours, and more. Cassidy Wald (MBA... View Details

16 Oct 2015
Blog Post

HBS and the Arts

collections of local HBS alumni. We also took a trip to New York to see the Armory Show and visit artists’ studios, and hosted a community event called Slideluck that featured work by local artists and an en masse potluck dinner. We have... View Details

14 Oct 2021
In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

and on the external situation (e.g., a rise in cases), and communicate this to your employees. 3. If a solution works, share it. If a manager finds a remote/flex arrangement that works for one person on the team, share it with others.... View Details

Keywords: by Kristen Senz

16 Nov 2023
News

Dean Datar Meets with Alumni in Boston

Starting last fall and continuing through this coming year, Dean Srikant Datar is traveling to meet with alumni around the world. On November 8, more than 170 alumni and guests gathered in Klarman Hall to hear the dean discuss how the School is addressing today’s... View Details

Fast Answer

Companies: social responsibility

43218f2db8e482f8635c%7C0%7C0%7C637323458140680132&sdata=U%2FiH96P0i5fuOmoDGZNzVvHVZlevgJzjweUzlYHpmnE%3D&reserved=0" target="new">Historical ratings from KLD Socrates (covering 1991-2008) are available to the HBS community in... View Details

22 Oct 2021
Research & Ideas

Want Hybrid Work to Succeed? Trust, Don’t Track, Employees

time, employees must be trained to regularly communicate their progress to keep managers in the loop. 3. Support work-life wellbeing One of the unexpected outcomes of the pandemic has been a newfound appreciation for people’s humanity,... View Details

Keywords: by Michael Blanding

23 May 2018
Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting outside investment and luring new... View Details

Keywords: by Dina Gerdeman

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

products perceived as feminine—especially in cases where men use a particular brand to communicate their own identities. Harvard Business School Senior Lecturer Jill J. Avery calls this phenomenon "gender contamination."... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

Profile

Erin Kaivan

soldier, not an actress), and one leads to where she is now, at HBS. "My family has a legacy of military service that goes back at least 150 years," Erin says. "Serving, giving back to community and country, always spoke to... View Details

Keywords: Consulting

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