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  • Teaching Interest

Overview

By: Benjamin C. Esty
I created and teach a course called Strategies for Value Creation (SVC). It is designed to be a capstone course in the Elective Curriculum (EC or second year of the MBA program) that integrates and further develops concepts developed in several Required Curriculum (RC... View Details
Keywords: Corporate Strategy; Corporate Social Responsibility and Impact; Corporate Finance; Value Creation; Competitive Advantage; Competitive Strategy; Financial Management
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can... View Details
Keywords: by Manda Mahoney
  • 20 Oct 2016
  • Working Paper Summaries

Global Talent Flows

Keywords: by Sari Pekkala Kerr, William R. Kerr, Çağllar Özden, and Christopher Parsons
  • July 2021 (Revised February 2022)
  • Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
Related
  • Web

Initiatives & Projects - Faculty & Research

leadership development, both within HBS and through collaborations with other organizations. Managing the Future of Work The Project on Managing the Future of View Details
  • 03 Apr 2013
  • What Do You Think?

Will Women Leaders Influence the Way We Work?

leaders on work, "it is extremely naive to expect that stereotypical ideas about what women in general are like will have any meaning for the behavior of women in senior management positions. Women who arrive in such positions will... View Details
Keywords: by James Heskett
  • Career Coach

Saachi Gopal

Saachi is excited to help both career switchers and those coming to school from the tech industry explore opportunities and navigate recruiting. Prior to HBS, Saachi was a product manager on Microsoft’s AI platform team, and she spent the... View Details
  • 24 Sep 2019
  • Research & Ideas

Do National Security Secrets Hold Back National Innovation?

substantial blow to society’s technological advancement, or a manageable cost to protect national interests, remains an open question. “One reading is that it had a chilling effect, as you had inventions that were temporarily lost to... View Details
Keywords: by Kristen Senz
  • 12 May 2015
  • Blog Post

"Every Day at HBS is a Gift"

been like for them. Before coming to HBS Derrick Snyder studied engineering at Vanderbilt and spent a few years working for National Instruments. After graduation Derrick is moving to Austin, TX to join Monitor Deloitte's consulting... View Details
  • July 1998 (Revised February 2004)
  • Case

The Pellegrins (A)

By: John A. Davis
A father and son working together in their family-owned publishing company are at a decision point because the son feels he is ready to become president at the age of 31. View Details
Keywords: Decisions; Management Succession; Family and Family Relationships; Family Ownership; Publishing Industry
Related
  • 01 Oct 2001
  • Research & Ideas

Connecting With Nonprofits

In his recent Working Paper, "Marketing's Role in Cross-Sector Collaboration," HBS professor James Austin outlines three stages of collaboration between businesses and nonprofits—philanthropic, transactional, and integrative... View Details
Keywords: by James Austin
  • 03 Oct 2023
  • HBS Case

Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

have to be this way. “If companies I know and admire are doing this, it can’t be that bad, or else they wouldn’t do it.” Layoffs are an example of “hope triumphing over science,” says Sandra Sucher, the MBA Class of 1966 Professor of View Details
Keywords: by Ben Rand; Telecommunications; Technology; Financial Services; Manufacturing
  • January 1991 (Revised November 1994)
  • Supplement

Black Caucus Groups at Xerox Corp. (B)

Describes the compromise worked out between Xerox and the black caucus groups. The implications of this arrangement for Xerox and black employees over the next 16 years is also described. View Details
Keywords: Agreements and Arrangements; Employee Relationship Management; Race Characteristics; Consumer Products Industry
Related
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and Steenburgh helps View Details
Keywords: by Sean Silverthorne
  • Program

Leading Change and Organizational Renewal

experimentation with financial stability. You will return to your company prepared to build change strategies that inspire organizational change and drive corporate success. This program is eligible for the Certificate of Management... View Details
  • October 1996 (Revised April 1997)
  • Case

Tweeter etc.

By: John T. Gourville and George Wu
In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
Related
  • 07 Nov 2014
  • Working Paper Summaries

Do Experts or Collective Intelligence Write with More Bias? Evidence from Encyclopædia Britannica and Wikipedia

Keywords: by Shane Greenstein & Feng Zhu; Information; Publishing
  • 05 Jul 2022
  • Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

We've been encouraging readers to share feedback and observations about Working Knowledge articles by email, resulting in a slew of thoughtful responses. Here are a few comments from June, published with permission: Re: "Extroverts, Your... View Details
Keywords: by Danielle Kost
  • Career Coach

Roshan Tathed

Roshan wants to help students think critically about their career paths and what really matters most to them. Having worked extensively across Healthcare, Telecom, Media, Technology, Fintech and Edutech across big tech, startups, and top... View Details
  • 06 Feb 2006
  • Research & Ideas

Sorting Out the Patent Craze

include bodies as varied in scope as the Financial Accounting Standards Board on one end to the DSL Forum on the other. On the tech side, SSOs work both with technology sponsors and users to develop a set of standards for products to... View Details
Keywords: by Sara Grant; Technology