Technology Strategy - Publications - Faculty & Research - Harvard Business School

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05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of... View Details

Keywords: Dina Gerdeman

December 2019
Supplement

Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft

By: Willy C. Shih and Feng Zhu

This is an interview with Stephen L. Herbert, founder of X Fire Paintball & Airsoft, in which he discusses competing with his online channel, Amazon. It is for use with HBS Case No. 617-046 X Fire Paintball & Airsoft. View Details

Keywords: Internet and the Web; Competition; Ethics; United States

1988
Chapter

Joint Ventures and Collaborative Arrangements in the Telecommunications Equipment Industry

By: Gary P. Pisano, Michael Russo and David Teece

Keywords: Joint Ventures; Cooperation; Communication Technology; Telecommunications Industry

2006
Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble

Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details

Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry

March 1997 (Revised April 1998)
Case

Amazon.com (A)

By: Jeffrey F. Rayport

Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value... View Details

Keywords: Competition; Internet and the Web; Entrepreneurship; Retail Industry

January 2001 (Revised March 2003)
Case

Quantum Corporation: eSupplyChain Group

The eSupplyChain group has been recently formed with Quantum Corp.'s Hard Disk Drive Group to evaluate Internet/IT-based approaches to improving supply chain performance. The Hard Disk Drive Group has endured several quarters of poor financial performance and has... View Details

Keywords: Digital Platforms; Internet and the Web; Information Technology; Supply Chain Management; Business Strategy

May 2014 (Revised July 2016)
Case

RCA: Color Television and the Department of Justice (A)

By: Willy C. Shih and Gregory Dieterich

This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details

Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Media and Broadcasting Industry; Electronics Industry; United States; Japan

14 Apr 2015
First Look

First Look: April 14

cost of the other (e.g., watching ads). Digital disruptors are changing the way consumers entertain themselves, shop, communicate with others, and even own products. This can have a huge negative impact on traditional businesses, who will need to rethink their... View Details

Keywords: Sean Silverthorne

April 2020
Teaching Note

Tailor Brands: Artificial Intelligence-Driven Branding

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Technology Industry; Technology Industry; United States; North America

August 2011 (Revised November 2017)
Case

Adaptive Engineering, LLC

By: Richard S. Ruback and Royce Yudkoff

The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and... View Details

Keywords: Leadership; Growth and Development Strategy; Decision Making; Technology Industry; Technology Industry

February 2021
Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein

This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details

September 2010
Supplement

Using Regression Analysis to Estimate Time Equations (CW)

By: Francisco de Asis Martinez-Jerez

This note presents a simple way to estimate time equations using regression analysis in Excel. The note quickly outlines regression analysis, then presents a real-life case example from the natural gas industry that students can use to gain experience developing and... View Details

Keywords: History; Management Practices and Processes; Activity Based Costing and Management; Learning; Outcome or Result; Financial Statements; Experience and Expertise; Adoption; Communication Technology; Knowledge Acquisition; Management Skills

January 2011 (Revised September 2011)
Case

Caterpillar, Inc. (A)

By: David F. Hawkins

2010 Healthcare Reform Act eliminates Medicare Part D subsidy and Caterpillar recognizes a $100 million change. View Details

Keywords: Information Infrastructure; Governing Rules, Regulations, and Reforms; Employment; Cost vs Benefits; Forecasting and Prediction; Change Management; Asset Management; Financial Strategy; Activity Based Costing and Management; Business or Company Management; Technology Industry; Technology Industry; United States

May 2010
Supplement

Tim Westergren of Pandora Radio

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry

August 2007 (Revised February 2008)
Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo

After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details

Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China

July 2011
Teaching Note

The National Geographic Society (TN)

By: David A. Garvin

Teaching Note for 311-002. View Details

Keywords: Decision Choices and Conditions; Organizational Structure; Sales; Leading Change; Society; Internet and the Web; Adaptation; Change Management; Media; Washington (state, US)

March 2002 (Revised August 2002)
Case

Microsoft.NET

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Applications and Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry

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January 2002
Case

Lycos (A): The Tripod Decision

By: Giovanni M. Gavetti, Jan W. Rivkin and Elizabeth Johnson

The Internet portal Lycos has acquired Tripod, a provider of home-page-building tools, and now must decide how to integrate the acquisition. View Details

Keywords: Integration; Organizational Structure; Situation or Environment; Mergers and Acquisitions; Internet and the Web; Decision Choices and Conditions; Web Services Industry

29 Sep 2020
Working Paper Summaries

Centrino and the Restructuring of Wi-Fi Supply

Keywords: by Roberto Fontana and Shane Greenstein; Telecommunications

June 1988 (Revised December 1991)
Case

IBM Computer Conferencing

By: Lynda M. Applegate

Keywords: Communication Strategy; Communication Technology; Computer Industry

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