Filter Results:
(3,329)
Show Results For
- All HBS Web
(4,830)
- People (2)
- News (694)
- Research (3,329)
- Events (31)
- Multimedia (31)
- Faculty Publications (2,279)
Show Results For
- All HBS Web
(4,830)
- People (2)
- News (694)
- Research (3,329)
- Events (31)
- Multimedia (31)
- Faculty Publications (2,279)
Sort by
- 13 Sep 2011
- First Look
First Look: September 13
(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Discrete... View Details
Keywords: Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
also scored high on an attribute called "cultural metacognition," a psychological scale measuring the degree to which people examine their own cultural preconceptions when interacting with someone from a different culture. Chua... View Details
Keywords: by Michael Blanding
- 07 Apr 2009
- First Look
First Look: April 7, 2009
Debt literacy is measured by questions testing knowledge of fundamental concepts related to debt and by self-assessed financial knowledge. Financial experiences are the participants' reported experiences with traditional borrowing,... View Details
Keywords: Martha Lagace