Marketing Research - Publications - Faculty & Research

Student-Profile

Erica Moszkowski

in the Economics department have enhanced my experience and improved my research tremendously.” Research Erica’s research interests lie at the intersection of industrial... View Details

Web

Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of... View Details

24 Apr 2014
News

Creating connections among consumers

providers, ranging from contractors to dentists to mechanics. More than 2 million households nationwide belong to Angie’s List. The company offers a call-in center for person-to-person help with research and hiring needs. Angie’s List... View Details

Fast Answer

Construction: environmental building, materials

technologies. (HU PIN) Frost & Sullivan contains technology insight alerts and market reports. (HBS Intranet) REIS - Property profile includes a section on climate risk. Related links: Energy -- a topical section in Fast... View Details

Web

Baker for Alumni | Baker Library

Alumni Database Trials & Discounts Alumni Research Support Contact: Curriculum & Learning Services infoservices@hbs.edu 617.495.6040 HarvardKey for Alumni Alumni Research Tips: Company News & Industry View Details

Web

Blog | Social Enterprise | Harvard Business School

Filter Results: (220) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future... View Details

01 Dec 2018
News

Collaborative Cures

long. Enter the Blavatnik Biomedical Accelerator, which identifies early-stage, highly promising technologies developed by Harvard faculty, and then helps those selected navigate the early stages of development so that they can go to View Details

01 Feb 1998
News

Touching All the Bases: Stephen A. Greyser

achievement in advertising. A one-time sports broadcaster and radio-TV producer, Greyser has served as a consultant and/or research collaborator on marketing and communications issues for the NBA, NHL, NFL,... View Details

Keywords: Marguerite Rigoglioso

2005
Article

Increasing Exploration: Evidence from International Expansion

By: Juan Alcacer, Heather Berry and Wilbur Chung

While firms balance exploitation and exploration to maximize profits, specifics of how firms pursue this balance are scarce. We focus on how firms increase their exploration after obtaining greater capabilities and experience via sequential international expansion.... View Details

Keywords: Price Bubble; Growth and Development Strategy; Growth Management; Industry Growth; Research and Development; Profit; Organizational Change and Adaptation; Knowledge Use and Leverage; Disruptive Innovation; Five Forces Framework; SWOT Analysis; Duopoly and Oligopoly; Manufacturing Industry; Japan; United States

Citation

Find at Harvard

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

"As different cultural traditions meet in the marketplace and inside organizations, managers face tough choices about the values that they and their organizations will live by," HBS professor Lynn Sharp Paine told participants at a View Details

Keywords: by Judith A. Ross

Web

Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

01 Dec 2002
News

What You Know Depends on Where You Go

grow up just like ‘ours.' This approach has led to many failures,” says Arnold. Indeed, research by Arnold and Quelch has found that emerging markets tend to develop and grow quite differently, sometimes... View Details

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Most Popular Articles 2013 How to Spot a Liar Key linguistic cues can help reveal dishonesty during business negotiations, whether it's a flat-out lie or a deliberate omission of key information, according to research by Lyn M. Van Swol,... View Details

Keywords: by Staff

01 Feb 2001
News

HBS Alumni Association Board of Directors: President's Report

School's Web portal — and the multiple databases available through eBaker (the Baker Library Research Center) are examples of underutilized yet extremely valuable services that need to be properly marketed... View Details

Keywords: conferences; committees; leadership; alumni; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2006
News

Strange Bedfellows

overlooks the fact that managers don’t always do the right thing for shareholders. If managers are opportunistic, then the extra latitude provided by the dual- reporting system can be costly to investors. Indeed, research shows just that:... View Details

Keywords: Mihir A. Desai; Government

01 Mar 2017
News

Case Study: Moment in the Sun

stimulates the body’s circadian rhythms, cuing the production of cortisol during the day to keep you alert and melatonin at night to ready your body for rest. “It’s based on about 15 years of scientific research from NASA, the NIH, and... View Details

Keywords: Dan Morrell

08 Jul 2014
First Look

First Look: July 8

label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online... View Details

Keywords: Carmen Nobel

Fast Answer

Consumer demographics

and secondary data and analysis in the US and some European countries. SimplyMap is a mapping tool for the U.S. that incorporates market data from Simmons Experian Local. See also the Baker Library View Details

Web

LSEG Workspace | Baker Library

transaction data, corporate filings, ownership profiles and sell-side equity research. Note: After Market Research (AMR) from several highly ranked investment firms are not included in LSEG Workspace access... View Details

01 Sep 2015
News

Opening Minds Through Expanded Learning Opportunities

programs, graduate business study has not been a natural leap. PRIMO is one way to change that." Tami Kim was a rising senior concentrating in government at Harvard College in 2011 when she participated in the inaugural session of the Program for View Details

Publications