Marketing And Society - Publications - Faculty & Research

01 Dec 2015
News

How Do I Get Your Job?

postcollege when I was working at Lotus Development, creating interactive marketing demos for various products. I really liked the experience of getting my hands dirty working with designers and producers.... View Details

01 Jun 2007
News

Profiles from the class of 2007

acquired in marketing and entrepreneurship. “How do you reach consumers of this product, music, and maintain strong relationships with them?” he asks. “Something I’ll take away... View Details

Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice

01 Dec 1997
News

New Releases

Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and implemented them when the View Details

Keywords: Robert Binstock

13 Feb 2020
News

Honoring a Legend

company and made it the foundation of the IBM Marketing Cloud. While exploring what was next, Nussey wrote a book. Your Mountain is Waiting: Practical Advice For Forging A Mission In Life, came together as... View Details

Keywords: Margie Kelley

01 Jun 2017
News

Better Hiring Through Brain Science

the difference between consulting and finance and marketing and entrepreneurship,” says Polli. Career paths in accounting or consulting, for... View Details

Keywords: Dan Morrell

01 Dec 1996
News

An Entrepreneurial Journey

Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together... View Details

01 Mar 2013
News

Commitment to Leadership

School's first program with a major e-learning component and to train one-on-one coaches to support a more individualized approach to learning. In my own research and writing, I am currently working on two... View Details

19 Apr 2018
News

One Last Pitch

The 2018 New Venture Competition started last fall with 360 teams. By Wednesday, April 18, just 12 teams—four finalists from each of the Alumni, Student Social Enterprise, and Student Business tracks—were left standing, vying for $315,000... View Details

Keywords: Jennifer Myers

11 Jul 2013
News

The Good Writer

of the European Common Market in 1792. Before HBS, he worked as an M&A analyst at Morgan Stanley. In the summer between his first and second years, he worked as a summer intern at Cineplex Odeon in his... View Details

Keywords: Julia Hanna

23 May 2019
News

Marla Beck, MBA/MPA 1998

for cosmetics needed to be more customer focused, so in 1999 she launched Bluemercury, a retailer of high-end beauty products. Perhaps the most obvious evidence that Beck’s thoughtful strategy and hard work have disrupted the beauty View Details

Keywords: Susan Young

01 Mar 2018
News

Democratizing Data to Favor Farmers

cattle ranching. To learn the value of his crop, a farmer could turn on the radio for regular market updates from commodity exchanges. But prices of the seeds and chemical fertilizer used to grow those crops... View Details

Keywords: Sasha Issenberg

01 Apr 1998
News

Plunging Into the Net

it is the way people will adapt to and use that technology and the way firms will mobilize it to do smart business. As Rayport points out, "Internet-based businesses encounter the same management View Details

01 Oct 1999
News

A Message from Dean Clark

promising distance learning initiative that will enrich the prematriculation process for incoming students. In Executive Education, the Program for Global Leadership now includes distance learning modules on global financial markets View Details

09 Mar 2021
News

A For-Profit Business That Makes Education Accessible

platform he launched in 2007. Alison’s first six courses were among the first MOOCs—massive open online courses—to take advantage of the reach of the internet, debuting even before the term was coined. Now, 14 years later, Alison offers some 2,000 different courses... View Details

Keywords: April White

01 Jun 2025
News

Alumni Achievement Awards 2025

in management consulting for 18 months, which was a mistake. I asked my classmates how they were getting on, and the people working in the stock market were having much more fun than anyone else.” What... View Details

Keywords: leadership; Alumni Achievement Awards

27 Mar 2023
News

A Sporting Chance

families, he launched projects collectively worth more than 500 million and helped create Spain's first real estate investment trust. He took over at Metrovacesa in 2016, just as the domestic market was... View Details

Keywords: Ralph Ranalli

01 Mar 2013
News

A Conversation with Dean Nohria

teach the Brazilians about Brazil—we'll rarely replicate the sort of expertise that can be developed regionally. Instead, we offer cases on India, China, and other emerging markets to help the participants... View Details

20 Dec 2022
News

Singing to the Corn

and broader interpretations of business's role in society surfaces throughout Keen's story. He wrote his HBS application essay about wanting to learn the tactics of corporate business for the good of tribal... View Details

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

coincided with both the rise of the home computer, marketed mainly as a toy for boys, and the rise of the male tech geek. This stereotype of a so-called brogrammer played an important role in the development... View Details