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(21,102)
- People (81)
- News (4,015)
- Research (13,051)
- Events (83)
- Multimedia (208)
- Faculty Publications (10,800)
Show Results For
- All HBS Web
(21,102)
- People (81)
- News (4,015)
- Research (13,051)
- Events (83)
- Multimedia (208)
- Faculty Publications (10,800)
- March 1992
- Background Note
Researching and Monitoring Consumer Markets
By: Robert J. Dolan
Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details
Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.
- September 2017 (Revised September 2023)
- Case
Chase Sapphire: Creating a Millennial Cult Brand
By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details
Keywords: Brand & Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; CRM; Millennials; Marketing; Marketing Strategy; Brands and Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
- May 2007
- Article
Location Strategies and Knowledge Spillovers
By: Juan Alcacer and Wilbur Chung
Given the importance of proximity for knowledge spillovers, we examine firms' location choices expecting differences in firms' strategies. Firms will locate to maximize their net spillovers as a function of locations' knowledge activity, their own capabilities, and... View Details
Keywords: Business Strategy; Corporate Strategy; For-Profit Firms; Knowledge Management; Research and Development; Organizational Change and Adaptation; Disruptive Innovation; Five Forces Framework; Cost Management; Technology; Competition; United States
Alcacer, Juan, and Wilbur Chung. "Location Strategies and Knowledge Spillovers." Management Science 53, no. 5 (May 2007): 760–776.
- 2021
- Working Paper
Going to Extremes: Crucibles, Multiple Sensitive Periods, and Career Progression
By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin
We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details
Choudhury, Prithwiraj, Sunasir Dutta, Hise O. Gibson, and Eric Lin. "Going to Extremes: Crucibles, Multiple Sensitive Periods, and Career Progression." Harvard Business School Working Paper, No. 22-006, August 2021.
- 01 Dec 2014
- News
Nimble, Quick, and Adaptable
which offers outstanding networking opportunities, he adds. The School’s ever-evolving support for entrepreneurship is anchored by three priorities, according to Meredith McPherron (MBA 1993), director of the Rock Center: to catalyze entrepreneurial View Details
Keywords: Julia Hanna
- June 2013
- Supplement
Montague Corporation: Unfolding the Future in Cycling (Video Supplement)
By: Jim Sharpe
This is the Video Supplement for Montague Corporation: Unfolding the Future in Cycling
(HBS Case #808087). View Details
Keywords: Entrepreneurs; Consumer Products; Innovation & Entrepreneurship; Innovation; General Managers; Growth; Growth Management; International; Consumer Behavior; Marketing Channels; Founding; Channels Of Distribution; Entrepreneurship; Marketing; Leadership; Bicycle Industry; United States
Sharpe, Jim. "Montague Corporation: Unfolding the Future in Cycling (Video Supplement)." Harvard Business School Video Supplement 813-720, June 2013.
- February 2021
- Case
Lidya: Bringing Nigerian FinTech Innovation to Global Small and Medium Enterprises
By: Lauren Cohen and Spencer C.N. Hagist
Lidya CEO Tunde Kehinde must size up options for the expansion of his novel lending practices that drastically reduce the credit cycle in his developing Nigeria, and determine if expansion into Eastern Europe will prove successful or disastrous. View Details
Cohen, Lauren, and Spencer C.N. Hagist. "Lidya: Bringing Nigerian FinTech Innovation to Global Small and Medium Enterprises." Harvard Business School Case 221-083, February 2021.
- May 2017 (Revised February 2024)
- Case
Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)
By: William W. George and Amram Migdal
This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre Behring, who was also co-founder and CEO of Brazilian-based 3G Capital... View Details
George, William W., and Amram Migdal. "Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)." Harvard Business School Case 317-127, May 2017. (Revised February 2024.)
- 04 Sep 2018
- Working Paper Summaries
Some Facts of High-Tech Patenting
- September 2014 (Revised March 2017)
- Case
The Road to Kolkata: NH-34 and PPP in India
By: Sid Yog and Ben Eppler
In 2014, Arjun Dhawan (MBA 2004), President of HCC Concessions, is working toward the completion of his largest road development project yet. The route, a 250-km stretch leading from the critical eastern Indian port of Kolkata into the interior of the province of West... View Details
Keywords: India; Real Estate; Roads; Transportation; Project Finance; Property; Infrastructure; Finance; Partners and Partnerships; Construction Industry; Financial Services Industry; India
Yog, Sid, and Ben Eppler. "The Road to Kolkata: NH-34 and PPP in India." Harvard Business School Case 215-007, September 2014. (Revised March 2017.)
- Web
Creating Shared Value - Institute For Strategy And Competitiveness
consulting practice and helps drive the vision and growth of the firm. Mark also leads the research on many of FSG’s publications and publishes... View Details
- May 1998 (Revised January 1999)
- Case
Japan: "Free, Fair, and Global?"
By: Richard H.K. Vietor and Stephen E. Lynagh
In April 1998, Prime Minister Hashimoto faced serious problems, both with his program of six systemic reforms and with his fiscal policy. Japan had been in effective recession for six years, unable to retain the miracle-growth achieved in earlier decades. Hashimoto has... View Details
Keywords: Sovereign Finance; Development Economics; Social Issues; Policy; Economy; Government Administration; Financial Crisis; Japan
Vietor, Richard H.K., and Stephen E. Lynagh. Japan: "Free, Fair, and Global?". Harvard Business School Case 798-083, May 1998. (Revised January 1999.)
- Forthcoming
- Article
Centralization and Organization Reproduction: Ethnic Innovation in R&D Centers and Satellite Locations
By: William R. Kerr
We study the relationship between firm centralization and organizational reproduction in satellite locations. For decentralized firms, the ethnic compositions of inventors in satellite locations mostly resemble their host cities, with little link to the inventor... View Details
Keywords: Organizational Reproduction; Centralization; Research and Development; Innovation and Invention; Organizational Design; Ethnicity
Kerr, William R. "Centralization and Organization Reproduction: Ethnic Innovation in R&D Centers and Satellite Locations." Organization Science (forthcoming). (Pre-published online October 24, 2023.)
- 2018
- Working Paper
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.
By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
Programs By: Hanson, Samuel G., David S. Scharfstein, and Adi Sunderam Abstract—We develop a model of government portfolio choice in which a benevolent government chooses the scale of risky projects in the... View Details
Keywords: Dina Gerdeman
- 2021
- Working Paper
Entrepreneurial Learning and Strategic Foresight
By: Aticus Peterson and Andy Wu
We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that... View Details
Keywords: Experience; Interdependency; Strategic Foresight; Crowdfunding; Timeline; Delay; Forecasting; Entrepreneurship; Learning; Complexity; Forecasting and Prediction; Product Development; Planning
Peterson, Aticus, and Andy Wu. "Entrepreneurial Learning and Strategic Foresight." Harvard Business School Working Paper, No. 21-123, January 2021. (Revised May 2021.)
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
Pietro Verri and Cesare Beccaria, author of the epochal On Crimes and Punishments. Yet the views and concerns of these first socialists, View Details
Keywords: Dina Gerdeman
- 2023
- Book
Build the Life You Want: The Art and Science of Getting Happier
By: Arthur C. Brooks and Oprah Winfrey
In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action,... View Details
Brooks, Arthur C., and Oprah Winfrey. Build the Life You Want: The Art and Science of Getting Happier. Portfolio, 2023.
- May 2007 (Revised August 2012)
- Case
Warburg Pincus and emgs: The IPO Decision (A)
By: G. Felda Hardymon and Ann Leamon
Two partners of Warburg Pincus, a global private equity firm, are trying to decide whether to take a portfolio company public, and on what exchange. The company, Norway-based ElectroMagnetic GeoServices (emgs), has developed a market-leading technology that determines... View Details
Keywords: Decision Choices and Conditions; Private Equity; Initial Public Offering; Investment; Globalized Firms and Management; Norway; England; United States
Hardymon, G. Felda, and Ann Leamon. "Warburg Pincus and emgs: The IPO Decision (A)." Harvard Business School Case 807-092, May 2007. (Revised August 2012.)