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Show Results For
- All HBS Web
(7,470)
- People (23)
- News (2,523)
- Research (3,413)
- Events (20)
- Multimedia (87)
- Faculty Publications (1,477)
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- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
entrepreneur in the Deep South at the turn of the century, against all odds. Professor Nancy Koehn describes Walker’s inspiring real life story of making good on her own unique American dream. Cold Calling Stella McCartney Anat Keinan... View Details
Keywords: Re: Multiple Faculty
- 02 Feb 2002
- What Do You Think?
Will the Societal Effects of Enron Exceed Those of September 11?
you've got to believe that some good always accompanies the bad and vice-versa. For at least a period of several months, September 11 has united Americans and others against a... View Details
Keywords: by James Heskett
- 24 Sep 2014
- Op-Ed
Tackling Climate Change Will Cost Less Than We Think
No one knows how much it will cost to keep the risks of significant climate disruption to a reasonable level. One commonly cited estimate puts the cost at roughly 1 percent of world GDP a year, or about $840 billion. This is a large number, but it seems smaller when... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
There's more in that glass than meets the eye—or the palate. According to Michael Roberto, important strategic differences have bubbled up between winemakers in Europe and those in the "New World"—the U.S., Australia, South... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
loyalty programs, and it is possible to get a good sample from them. We sampled one supermarket store and one supermarket chain. Q: I have at least three loyalty shopper cards... View Details
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
"There are almost no politicians in their 60s who are able to provide the necessary leadership and coherence," he told the group. "The bureacrats are good at dealing with things within their... View Details
Keywords: by Hilah Geer
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
to let customers acquire points or miles or any loot unconnected to the product they are using . . . It's about customers and suppliers caring for each other's success." As Alan de Winter put it, "A consistently well-delivered... View Details
Keywords: by James Heskett
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
shopping time to finding the items that they wanted," says Ngwe. "The objective of filling their purchase basket up to reach that threshold is an additional effort from their perspective. As a result, we find a substantial amount of overshooting, View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
goes on and consumers buy more goods online, the tail is getting longer but decidedly thinner. And the importance of individual bestsellers is not diminishing over time—it is... View Details
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
good news on corruption is that private citizens are coming forward as never before to expose corrupt practices—posting evidence of bribes paid through web-based platforms such as RosPil in Russia and I Paid... View Details
Keywords: by Michael Blanding
- 19 Dec 2012
- Research & Ideas
How to be Extremely Productive
the concept that results are the most important factor in evaluating performance, if someone leaves early or comes in late in order to take care of a family matter, it's a non-issue—as long as that person is getting their work done and... View Details
Keywords: by Deborah Blagg
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
outline a consumer-oriented research agenda that will provide individuals with good advice about core purchase decisions. My anecdotal experience is that many homebuyers search until they fall in love with one house, negotiate only for... View Details
Keywords: by Max H. Bazerman
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
Competition Corrupts Business Practices, suggests that many organizations in highly competitive markets are likely to bend the rules if doing so will keep their customers from leaving for a rival firm. "Competition is generally thought to be View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
both fewer visitors and fewer sales for advertisers. Teixeira speculates that is because they are too good at capturing viewers' attention. "You stay with the medium you are on View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
Pujals included an eating space in his store and experimented with the dining area's size and décor. Ultimately, he discovered that a small, spartan dining room was good... View Details
Keywords: by Walter Kuemmerle
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
(like employee satisfaction). Those are fine for understanding individual perceptions, but aren’t so good at quantifying real behavioral responses and organizational performance outcomes from open offices.... View Details
Keywords: Re: Ethan S. Bernstein
- 25 Apr 2018
- Research & Ideas
We May Have Taken Too Much Credit for Easing Workplace Segregation
balance? Collecting more race-related data on employees might be a good start, the authors say. Between 1966 and 1983, to track compliance with the Civil Rights Act, the EEOC began collecting data on the... View Details
Keywords: by Dina Gerdeman
- 07 Jan 2015
- What Do You Think?
SUMMING UP: What Are the Limits On Workplace Transparency?
the Internet? How many of us have then received offers for products that we didn't yet know we needed? Organizational transparency today most often is associated with good management practice There is a movement afoot to thwart personal... View Details
Keywords: by James Heskett
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
to play in spite of the pain, reasoning, "I don't want to let my $300 go to waste." And some people even count on their own irrationality and buy season tickets to a play or symphony series,... View Details
Keywords: by Manda Mahoney