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Show Results For
- All HBS Web
(3,490)
- People (5)
- News (792)
- Research (2,176)
- Events (7)
- Multimedia (39)
- Faculty Publications (1,726)
- 01 Sep 2010
- News
Fair Trade
impressive, its existence also raises many questions. What are consumers really buying when they buy a perfume, or face cream, or lipstick? Scents which last a few hours or face creams that can’t be seen once applied are neither straightforwardly utilitarian products,... View Details
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
at the US Food and Drug Administration and the Centers for Medicare and Medicaid Services. The pandemic has made it clear that this must change. Richard Hamermesh (@RHamermesh) is a Baker Foundation Professor of Management Practice and... View Details
Keywords: by Danielle Kost
- 07 Apr 2015
- First Look
First Look: April 7
Business School Case 315-055 Al Islami Foods: Beyond Dubai In 2014, Al Islami Foods CEO Marwan Al Garem considers his company's history of growth in Dubai and its growth opportunities within and outside the city. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 03 Apr 2006
- Research & Ideas
The Competitive Advantage of Global Finance
are considering adopting the course materials and can use the teaching notes to really teach the material in the fullest possible way. Having said that, an inquisitive reader who wants a perspective on how finance works in this richer global setting will find lots of... View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 24 Jul 2007
- First Look
First Look: July 24, 2007
expansion for future generations. A rewritten version of an earlier case. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=605047 Nestle's Milk District Model: Economic Development for a Value-Added Food... View Details
Keywords: Martha Lagace
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
moms don’t have time to do: eat, read, work out, breathe, and have sex. Actress Evangeline Lilly writes about the importance and impact of film. Bestselling author Rene Denfeld focuses on her relationship with food after growing up... View Details
- November 2024
- Case
Innovation at Master Kong Beverages
By: David E. Bell and Shu Lin
Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China
- 30 Aug 2011
- First Look
First Look: August 30
North America in 2001 after a class-action lawsuit was filed and certified in Washington, D.C. against Sodexo Marriot Services, Inc., the food services division that Sodexo had merged with in 1998. In 2002, Dr. Rohini Anand was hired by... View Details
Keywords: Sean Silverthorne
- 19 Jul 2011
- Research & Ideas
Rupert Murdoch and the Seeds of Moral Hazard
the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. In the media business, news items require fair and secure sourcing,... View Details
- 04 May 2010
- First Look
First Look: May 4
markets; however we find significant correlations between kidney market disapproval and attitudes reflecting disapproval towards certain transactions—including both other body markets and market encroachment into traditionally non-market exchanges, such as View Details
Keywords: Martha Lagace
- 01 Dec 2020
- News
New Releases: Alumni and Faculty Books
rules of commerce: Instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not... View Details
Keywords: Margie Kelley
- October 2018 (Revised August 2019)
- Module Note
Supply Chain Management
By: Willy C. Shih
This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply... View Details
Keywords: Supply Chain Information; Supply ＆ Demand; Supply Chain Industries; Supply Chain Management; Supply Chain; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; Asia; Europe; Japan; China
Shih, Willy C. "Supply Chain Management." Harvard Business School Module Note 619-023, October 2018. (Revised August 2019.)
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
that were more responsible and sustainable as well as how these strategies have faced constraints, trade-offs, and challenges of legitimacy. The industries covered range from sustainable finance and solar energy to organic food and wine,... View Details
Keywords: Dina Gerdeman
- 20 Dec 2024
- News
Clubs Open HBS Doors for Local Leaders; Meet the Club Leaders: HBS PRIDE; Favorite Reads of 2024
return from the program. Angella says SPNM participants represent a broad range of organizations championing arts, theatre, education, health care, addiction recovery, food security, climate resilience, and much more. “SEI’s partnership... View Details
Keywords: Margie Kelley
- 17 Jun 2021
- News
Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity
were the ones that weren’t earning much to begin with— they’re the ones bearing the brunt of the job losses and they make up the majority of the workforce in the hardest-hit sectors like hospitality, retail and food service,” says Stark.... View Details
Keywords: Margie Kelley
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
economy. From sartorial taste and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how... View Details
- 2017
- Book
Profits and Sustainability: A History of Green Entrepreneurship
By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details
Keywords: Environmental Entrepreneurship; Green Business; Sustainability; Entrepreneurship; Ethics; Business History; Religion; Environmental Sustainability; Agriculture and Agribusiness Industry; Banking Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Alternative Energy Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Tourism Industry; Africa; Asia; Europe; Latin America; North and Central America; Oceania
Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
- 03 Nov 2015
- First Look
November 3, 2015
performance management system: should store associates be measured by monthly targets, or will daily targets prove to be more useful? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/116009-PDF-ENG Harvard Business School Case 516-024 Mérieux NutriSciences:... View Details
Keywords: Sean Silverthorne