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Show Results For
- All HBS Web
(3,448)
- People (5)
- News (776)
- Research (2,160)
- Events (6)
- Multimedia (37)
- Faculty Publications (1,713)
- 20 Jul 2010
- First Look
First Look: July 20
eventual recovery? How far could Target go in emphasizing low price—the "pay less" side of its slogan—without eroding the company's core promise of offering unique and upscale products that customers would not see at other low-priced retailers? Would the... View Details
Keywords: Martha Lagace
- 04 Dec 2007
- First Look
First Look: December 4, 2007
that the buyer's plans will go awry. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208060 Fu Ji Food and Catering Harvard Business School Case 208-004 Fu Ji, the largest corporate caterer in China, is... View Details
Keywords: Martha Lagace
- 01 Jun 2010
- News
$how Me the Money
subsidiary, his leftist kidnappers have demanded that you run a newspaper ad detailing the group’s criticisms of the government; provide $100,000 worth of food to be distributed to the poor; and pay a $1 million ransom, which would be... View Details
- 01 Oct 1996
- News
Lasting Impressions
for Management Development. In 1976 he went to work for a small food service company, which he bought a year later. His Boston Concessions Group, Inc., is now a multimillion dollar company that operates and supplies View Details
Keywords: Deborah E. Blagg
- 01 Dec 2008
- News
Business at the Summit
’59), and was moderated by PBS’s Charlie Rose. Whitman, former CEO of eBay, noted that most Americans are “deeply afraid” as they watch energy and food costs rise and their retirement accounts shrink. More must be done, she said, to... View Details
- Research Summary
Overview
The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details
Keywords: (General) Management; Social Business; Non-profit Management; Entrepreneur; Entrepreneurial Ecosystems; Entrepreneurial Finance; System Dynamics; Non-profit; Evaluation; Impact Investing; Venture Philanthropy; Social Enterprise Initiative; Advanced Leadership Initiative; Investment; Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- Article
Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey
By: Geoffrey Jones and Asli M. Colpan
This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details
Keywords: Entrepreneurship; Governance; History; Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Turkey
Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
economy. From sartorial taste and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/915418 Harvard Business School Case 915-416 Zipongo: Improving Health by Redesigning the Food Chain No abstract available. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
unmatched and unchecked culture of engineering ambition, of rote learning and educational experimentation, of sophisticated tastes along with basic concerns with food safety. It is a country that is at once cosmopolitan and confused about... View Details
Keywords: Carmen Nobel
- 01 Apr 1999
- News
Spirit at Work
Sikh-founded, $100-million group of service and product companies (including Sun & Son, Inc., a national Lotus Notesbased computer consulting firm specializing in e-commerce; Akal Security Company; and natural food enterprises such as the... View Details
Keywords: Marguerite Rigoglioso
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
the consolidation of large food manufacturers has resulted in significant margin compression for his product. That brings CCC’s customer service capabilities to the fore, he continues, describing how the company worked with Frito-Lay to... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
analyses, specifically, to compute net present value (NPV) internal rate of return (IRR) and payback period. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207121 Vivaldi Food Concepts—The Start-up of... View Details
Keywords: Martha Lagace
- 13 Oct 2015
- First Look
October 13, 2015
has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between consumers and producers may diminish work performance. Two field and two laboratory experiments in food service... View Details
- 12 Dec 2018
- News
Lesson Plan
those pie charts, that every aspect of the budget is facing cuts—and that every effort is being made to right the ship for the future. After the public comment, the nine-member board turns to an agenda of items that runs from the renewal of a View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
MBA course, in which he would combine then-emerging thinking at HBS about entrepreneurship with some new kinds of financial strategies he had been roughing out. Entrepreneurial Finance seemed like a logical name for the course. Almost nobody up the View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 16 Mar 2010
- First Look
First Look: March 16
operations cover food and home and personal care, and its brands include Lipton Tea, Hellmann's, Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Calvin Klein. In particular the book... View Details
Keywords: Martha Lagace