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  • All HBS Web  (5,004)
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    • News  (834)
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  • All HBS Web  (5,004)
    • People  (12)
    • News  (834)
    • Research  (3,547)
    • Events  (26)
    • Multimedia  (12)
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← Page 159 of 5,004 Results →
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

everything—was reportedly in conversations to buy some of those storefronts—possibly its first real beach-head in the brick-and-mortar world. As harbingers of the future of retail, these events certainly caught the attention of Harvard... View Details
Keywords: by Sean Silverthorne; Retail
  • 2025
  • Working Paper

A Preference for Revision Absent Improvement

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
People regularly encounter revised stimuli (e.g., revised versions of products, new editions of books, tweaked recipes, and technological updates). In principle, a world of constant revision should benefit people by affording them the most up-to-date offerings. In... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
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Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "A Preference for Revision Absent Improvement." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised April 2025.)
  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

screens is a relevant difference. In fact, our study empirically supports the widely held assumption that the U.S. is overscreened and key foreign markets are underscreened. This difference has consequences for the relative power of... View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • December 2021
  • Case

Pairwise

By: José B. Alvarez and Annelena Lobb
Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details
Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry
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Alvarez, José B., and Annelena Lobb. "Pairwise." Harvard Business School Case 522-058, December 2021.
  • Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to... View Details
Keywords: Retail
  • January–February 2018
  • Article

Some Customers Would Rather Leave Without Saying Goodbye

By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
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Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
  • 20 Jun 2016
  • Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s... View Details
Keywords: by Carmen Nobel; Retail
  • October 2005 (Revised September 2006)
  • Case

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell
One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details
Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior
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Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)
  • October 1998 (Revised November 1999)
  • Case

Chantal Cookware Corp.

By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson
Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware.... View Details
Keywords: Consumer Behavior; Strategic Planning; Market Entry and Exit; Product Positioning; Trends; Manufacturing Industry
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Bowen, H. Kent, Paul W. Marshall, and Stephanie Dodson. "Chantal Cookware Corp." Harvard Business School Case 699-023, October 1998. (Revised November 1999.)
  • September 1991 (Revised November 1997)
  • Case

Gillette's Launch of Sensor

By: Pankaj Ghemawat and Benjamin C. Esty
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis... View Details
Keywords: Product Launch; Technological Innovation; Innovation Strategy; Business Strategy; Marketing Strategy; Measurement and Metrics; Consumer Products Industry
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Ghemawat, Pankaj, and Benjamin C. Esty. "Gillette's Launch of Sensor." Harvard Business School Case 792-028, September 1991. (Revised November 1997.)
  • 2020
  • Article

How Signal Intensity of Behavioral Orientations Affects Crowdfunding Performance: The Role of Entrepreneurial Orientation in Crowdfunding Business Ventures

By: Goran Calic and Anton Shevchenko
Backers assess a crowdfunding campaign description not merely for a project’s capacity to deliver a reward, but also for the manner in which that reward is delivered. Viewed through the lens of signalling theory, crowdfunding performance depends on the signals of... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Entrepreneurship; Consumer Behavior; Communication Strategy
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Calic, Goran, and Anton Shevchenko. "How Signal Intensity of Behavioral Orientations Affects Crowdfunding Performance: The Role of Entrepreneurial Orientation in Crowdfunding Business Ventures." Journal of Business Research 115 (2020): 204–220.
  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of... View Details
Keywords: by Manda Salls
  • 28 Apr 2011
  • Working Paper Summaries

When Smaller Menus are Better: Variability in Menu-Setting Ability and 401(k) Plans

Keywords: by David Goldreich & Hanna Halaburda
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

However, if you're Fitbit or any of the other tracking and monitoring devices on the market today, you should be very concerned. The Apple Watch claims to render everything in these devices relatively... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • May 2022
  • Article

Complex Disclosure

By: Ginger Zhe Jin, Michael Luca and Daniel Martin
We present evidence that unnecessarily complex disclosure can result from strategic incentives to shroud information. In our lab experiment, senders are required to report their private information truthfully, but can choose how complex to make their reports. We find... View Details
Keywords: Disclosure; Experiments; Naiveté; Overconfidence; Corporate Disclosure; Policy; Information; Complexity; Strategy; Consumer Behavior
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Jin, Ginger Zhe, Michael Luca, and Daniel Martin. "Complex Disclosure." Management Science 68, no. 5 (May 2022): 3236–3261.
  • 31 May 2011
  • First Look

First Look: May 31

make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to higher costs for retailers to accept such... View Details
Keywords: Sean Silverthorne
  • October 1993 (Revised December 2003)
  • Case

Bausch & Lomb: Regional Organization

By: John A. Quelch
The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry
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Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.)
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles View Details
Keywords: Sean Silverthorne
  • 26 Jul 2017
  • Blog Post

“Uncertainty Makes It More Interesting.”

through the efforts of a tiny team that began with three people and had grown to just eleven. “I thought it was the ideal place to go,” Felipe says. “The uncertainty makes it more interesting. How do you... View Details
Keywords: Consumer Products / Retail
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