Customer Relationship Management - Publications - Faculty & Research

May 2017
Teaching Note

The Container Store

“The Container Store” teaching note describes how the case can be taught to MBA or executive education students who are interested in developing a strong culture, implementing strategy, and managing growth. The authors wrote the case for teaching MBA courses such as... View Details

Keywords: Retail Chains; Growing Organization; Culture; Organizational Culture; Management Systems; Business Strategy; Growth and Development Strategy; Employee Relationship Management; Retail Industry

Citation

Purchase

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

year—and it’s still unclear when many ships will set sail again. "There was a lot at stake, with $20 billion in annual revenues and hundreds of thousands of passengers transported every year." Compounding the challenge of losing customers... View Details

Keywords: by Michael Blanding; Travel

July 2018
Teaching Note

Cumplo.com

By: Frank V. Cespedes

Teaching Note for HBS No. 818-039. Teaching Note for HBS No. 818-039. Cumplo is a Chilean-based fin-tech startup that provides investors and small businesses with opportunities to access loans and investments in ways distinct from traditional financial institutions in... View Details

Keywords: Fintech; Alternative Finance; Crowdfunding; Crowdlending; Marketing Strategy; Growth and Development Strategy; Social Entrepreneurship; Expansion; Financial Services Industry; Latin America; South America; Chile

Citation

Purchase

15 May 2007
First Look

First Look: May 15, 2007

economic models predict that they do not systematically differ. With online grocery data, we show that people are decreasingly impatient the further in the future their choices will take effect. In general, as the delay between order completion and delivery increases,... View Details

Keywords: Martha Lagace

16 Dec 2020
Blog Post

Faculty Books Published in 2020

business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience and big data alone don’t work. What does work? Running disciplined business experiments. And what... View Details

Keywords: All Industries

Web

About - Global

administering academic programming in their regions, providing advice to MBA students interested in careers abroad, and developing corporate relationships with potential FIELD Global Capstone partners. A Global History Explore key dates... View Details

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

Citation

Purchase

May 2013
Supplement

Transport Corporation of India (B): Choosing the Right Candidate

By: V.G. Narayanan and Saloni Chaturvedi

Transport Corporation of India was a logistics company that provided multi-modal transport solutions to its customers. Set up in 1958, TCI had grown from a 'one man, one truck, one office' set-up to a company with revenues of $400 million in half a century. TCI's... View Details

Keywords: Customer Relationship Management; Business Divisions; Performance; Sales; Transportation Industry; India

Citation

Purchase

28 Sep 2011
Research & Ideas

The Profit Power of Corporate Culture

sales per employee). Higher employee continuity leads to better customer relationships that contribute to greater customer loyalty, lower marketing costs, and enhanced... View Details

Keywords: by Sean Silverthorne

04 Sep 2001
Research & Ideas

Governing the Family-Run Business

of family enterprise generates a mixture of business, family and ownership concerns that can make these systems emotionally charged environments for planning and problem solving. In these systems individuals must manage issues within and... View Details

24 Jan 2005
Research & Ideas

Rethinking Activity-Based Costing

Activity-based costing, ABC, would seem to be an accurate way for managers to assign costs to the customers and products that use a department's services. But real-world use has shown ABC loses power in... View Details

Keywords: by Robert S. Kaplan & Steven R. Anderson

February 2003
Background Note

Identity Issues in Teams

By: Jeffrey T. Polzer and Hillary Anger Elfenbein

This note explains how identity dynamics underlie many of the observable interpersonal problems that team members encounter, ranging from lack of participation and low involvement to misunderstandings and dysfunctional emotional conflict. It provides a framework for... View Details

Keywords: Framework; Managerial Roles; Outcome or Result; Performance Effectiveness; Groups and Teams; Conflict and Resolution; Emotions; Identity

Citation

Educators

Purchase

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

expertise to improve the lives of children and youth of low-income families in the Washington, D.C., region. Morino is the author of Leap of Reason: Managing to Outcomes in an Era of Scarcity. Alnoor S. Ebrahim is an associate professor... View Details

Keywords: by Julia Hanna

26 Mar 2008
First Look

First Look: March 26, 2008

Working PapersDiffusing Management Practices within the Firm: The Role of Information Provision Authors:Michael J. Lenox and Michael W. Toffel Abstract A key role of corporate managers is to encourage... View Details

Keywords: Martha Lagace

May 2024
Teaching Note

Vineyard Wind Starts Spinning: Overcoming Onshore Challenges to Offshore Wind

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 324-113. To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from... View Details

Keywords: Joint Ventures; Renewable Energy; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Environmental Sustainability; Energy Industry; Massachusetts; Martha's Vineyard; New Bedford

Citation

Purchase

06 Nov 2012
First Look

First Look: November 6

Republic of Geneva), and other immigrant founders who guided the nation to prosperity. Their expertise with liquid capital far exceeded that of native-born plantation owners Washington, Jefferson, and Madison, who well understood the View Details

Keywords: Sean Silverthorne

December 1989 (Revised April 1997)
Case

Destin Brass Products Co.

By: William J. Bruns Jr.

A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details

Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry

Citation

Educators

Purchase

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

jumped into the spotlight the next day by apologizing for his employees’ handling of the incident and announcing plans for a companywide “lessons learned” meeting and training programs. He affirmed Starbucks’ True North, stating, “The video shot by View Details

Keywords: by Bill George; Technology; Food & Beverage

March 2024 (Revised August 2024)
Case

Darktrace: Scaling Cybersecurity and AI (A)

By: Jeffrey F. Rayport and Alexis Lefort

In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details

Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States

Citation

Educators

Purchase

June 2024 (Revised September 2024)
Case

Driving Scale with Otto

By: Rebecca Karp, David Allen and Annelena Lobb

This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales... View Details