Publications

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March 2020 (Revised June 2023)
Case

Scaling Nextdoor

By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga

Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details

Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms

Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning

Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details

Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India

March 2017 (Revised April 2021)
Module Note

Responsibilities to Society

By: Nien-hê Hsieh

This module note for students outlines an approach to help managers deliver on their responsibilities in relation to society. The approach frames these responsibilities in terms of potential harms to third parties beyond investors, customers, and employees. The... View Details

Keywords: Corporate Political Activity; Corporate Social Responsibility; Human Rights; Role Of Business In Society; Corporate Social Responsibility and Impact; Ethics; Business and Community Relations; Rights; Society

September 2016
Background Note

A Brief History of African American Leaders in Unions and the Labor Movement

By: Steven Rogers and Mercer Cook

This historically focused background note highlights the role of African American Labor Leaders in both the Labor Movement and the Civil Rights Movement. In doing so, it attempts to both highlight these noteworthy individuals and demonstrate the innate connection... View Details

Keywords: Wages; Working Conditions; Political History; Social History; Economic History; Business History; Fairness; Moral Sensibility; Labor And Management Relations; Social Issues; Culture; Equality And Inequality; Rights; Leading Change; Race; Civil Society or Community; Labor Unions

1991
Chapter

Our Paralyzing Individualism

By: George C. Lodge

Keywords: Personal Characteristics; Attitudes; Civil Society or Community; Social Issues

March 1993
Supplement

Burroughs Wellcome and AZT (B)

By: Willis M. Emmons III

Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy. View Details

Keywords: Ethics; Health Pandemics; Multinational Firms and Management; Price; Crime and Corruption; Risk and Uncertainty; Business Strategy; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations; Pharmaceutical Industry

March 2023 (Revised May 2023)
Supplement

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)

By: Linda A. Hill and Lydia Begag

In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details

Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America

February 2018 (Revised September 2018)
Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai

On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details

Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy

Summer 2018
Article

CSR needs CPR: Corporate Sustainability and Politics

By: Thomas Lyon, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael W. Toffel, David Vogel and Frank Wijen

Corporate sustainability has gone mainstream, and many companies have taken meaningful steps to improve their own environmental performance. But while corporate political actions such as lobbying can have a greater impact on environmental quality, they are ignored in... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Communication; Policy; Business and Government Relations

May–June 2019
Article

U-Shaped Conformity in Online Social Networks

By: Monic Sun, Michael Zhang and Feng Zhu

We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details

Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media

September 2013 (Revised June 2017)
Case

IBM and the Reinvention of High School (A): Proving the P-TECH Concept

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

IBM's Corporate Citizenship office created a social and organizational innovation in public education through a business-school partnership. IBM's Stanley Litow was the key architect in designing Pathways in Technology Early College High School, known as P-TECH. The... View Details

Keywords: Innovation; Partnerships; Leadership; Partners and Partnerships; Education; Business and Community Relations; Change; Innovation and Invention; Education Industry

August 2009
Article

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: John Beshears and Katherine L. Milkman

We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details

Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry

1997
Chapter

Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment

By: D. J. Collis, P. W. Bane and S. P. Bradley

Keywords: Supply and Industry; Communication; Information Technology; Entertainment; Competition; Conflict and Resolution; Telecommunications Industry; Information Technology Industry; Entertainment and Recreation Industry

September 1998 (Revised September 2001)
Case

IBM's Reinventing Education (A)

By: Rosabeth M. Kanter

Describes IBM's national innovation strategy to transform K-12 public education through new solutions developed by IBM engineers and consultants using information technology. Examples are: data warehousing in Broward County, FL schools, tracking software for the... View Details

Keywords: Social Enterprise; Innovation Strategy; Information Technology; Education; Business and Community Relations; Information Technology Industry; Education Industry; San Jose; Philadelphia; Ohio; Florida