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  • October 2023 (Revised March 2024)
  • Case

Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details
Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale
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Neeley, Tsedal, Jeff Huizinga, and Emily Grandjean. "Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game." Harvard Business School Case 424-016, October 2023. (Revised March 2024.)
  • April 27, 2022
  • Article

Inequality in Researchers' Minds: Four Guiding Questions for Studying Subjective Perceptions of Economic Inequality

By: Jon M. Jachimowicz, Shai Davidai, Daniela Goya-Tocchetto, Barnabas Szaszi, Martin Day, Stephanie Tepper, L. Taylor Phillips, M. Usman Mirza, Nailya Ordabayeva and Oliver P. Hauser
Subjective perceptions of inequality can substantially influence policy attitudes, public health metrics, and societal well-being, but the lack of consensus in the scientific community on how to best operationalize and measure these perceptions may impede progress on... View Details
Keywords: Equality and Inequality; Perception; Analysis
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Jachimowicz, Jon M., Shai Davidai, Daniela Goya-Tocchetto, Barnabas Szaszi, Martin Day, Stephanie Tepper, L. Taylor Phillips, M. Usman Mirza, Nailya Ordabayeva, and Oliver P. Hauser. "Inequality in Researchers' Minds: Four Guiding Questions for Studying Subjective Perceptions of Economic Inequality." Journal of Economic Surveys (April 27, 2022).
  • 01 Dec 2001
  • News

A Close-Up Look at the Men behind the Empire

successful firm until the 1930s. Revson wouldn't have stood out as someone who was bound for success. Noyce, however, showed extraordinary intelligence at an early age, and Walton had a natural ability to... View Details
Keywords: Publishing Industries (except Internet); Information; Corporate, Subsidiary, and Regional Managing Offices; Management
  • December 2010
  • Article

Rating the Ratings: How Good are Commercial Governance Ratings?

By: Robert M. Daines, Ian D. Gow and David F. Larcker
Proxy advisory and corporate governance rating firms (such as RiskMetrics/Institutional Shareholder Services, GovernanceMetrics International, and The Corporate Library) play an increasingly important role in U.S. public markets. They rank the quality of firm corporate... View Details
Keywords: Corporate Governance; Markets; Rank and Position; Quality; Business and Shareholder Relations; Voting; Change; Information; Outcome or Result; United States
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Daines, Robert M., Ian D. Gow, and David F. Larcker. "Rating the Ratings: How Good are Commercial Governance Ratings?" Journal of Financial Economics 98, no. 3 (December 2010): 439–461.
  • 01 Sep 2023
  • News

Case Study: The Home Team

—Dennis “DJ” DiDonna (MBA 2010) senior lecturer at HBS, where he teaches the first-year course The Entrepreneurial Manager Your giving things away for free to brokerage firms... View Details
Keywords: Jen McFarland Flint; Real Estate
  • January 1990 (Revised September 1994)
  • Case

Cray Research, Inc.: Preparing for the 1990s

By: Francis Aguilar
Describes the major changes Cray Research faced from 1985 (the time of the original case) to 1990. The dramatic decision to divide the company into two separate firms sets the stage for an analysis of the major strategic and organizational challenges facing senior... View Details
Keywords: Policy; Management Systems; Change Management; Technology Adoption; Business Units; Organizational Structure; Business Strategy; Management Teams; Growth and Development Strategy; Information Technology
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Aguilar, Francis. "Cray Research, Inc.: Preparing for the 1990s." Harvard Business School Case 390-066, January 1990. (Revised September 1994.)
  • 19 Apr 2017
  • News

Chicago Becomes a Hub of Startup Action

intimate and immediate,” she said, noting that 1871 is home to 500 early-stage tech startups. “We’re a place to bring together all of the stakeholders—venture capital, universities, and corporate partners,”... View Details
Keywords: Julia Hanna; Emmanuel
  • August 2012
  • Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
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Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
  • 28 Feb 2020
  • News

The Capital That Ate Wellness Is Going to Eat Your Mushrooms

  • 2010
  • Book

The Comingled Code: Open Source and Economic Development

By: Josh Lerner and Mark Schankerman
Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source, while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic... View Details
Keywords: Development Economics; Economic Growth; Policy; Government and Politics; Open Source Distribution; Software
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Lerner, Josh, and Mark Schankerman. The Comingled Code: Open Source and Economic Development. MIT Press, 2010.
  • July 2006 (Revised March 2010)
  • Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry." Harvard Business School Case 707-413, July 2006. (Revised March 2010.)
  • 01 Feb 2021
  • What Do You Think?

Has the New Economy Finally Arrived?

Shutterstock/Thomas Barrat Twenty years ago in this column we discussed whether the economic activity of that time actually represented the New Economy that Time magazine first... View Details
Keywords: by James Heskett
  • October 2000
  • Article

The Equity Share in New Issues and Aggregate Stock Returns

By: Malcolm Baker and Jeffrey Wurgler
The share of equity issues in total new equity and debt issues is a strong predictor of U.S. stock market returns between 1928 and 1997. In particular, firms issue more equity than debt just before periods of low market returns. The equity share in new issues has... View Details
Keywords: Equity; Borrowing and Debt; Stocks; Markets; Debt Securities; Forecasting and Prediction; Accounting Industry; United States
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Baker, Malcolm, and Jeffrey Wurgler. "The Equity Share in New Issues and Aggregate Stock Returns." Journal of Finance 55, no. 5 (October 2000): 2219–57.
  • 03 Oct 2007
  • Research & Ideas

Dealing with the ‘Irrational’ Negotiator

the time the employee was fired, the company's accounts were a mess; records had been kept poorly. Since then, the View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
  • July–August 2013
  • Article

A Joint Model of Usage and Churn in Contractual Settings

By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
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Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
  • January 2021
  • Case

Saham Group: It's In the Genes

By: Christina R. Wing and Gamze Yucaoglu
The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate... View Details
Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Insurance Industry; Real Estate Industry; Education Industry; Agriculture and Agribusiness Industry; Morocco; Africa
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Wing, Christina R., and Gamze Yucaoglu. "Saham Group: It's In the Genes." Harvard Business School Case 621-069, January 2021.
  • March 2015
  • Case

MELF and Business Culture in the Twin Cities (A)

By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul
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Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (A)." Harvard Business School Case 315-078, March 2015.
  • September 1999 (Revised May 2003)
  • Case

Deloitte & Touche (A): A Hole in the Pipeline

By: Rosabeth M. Kanter and Jane Roessner
Deloitte & Touche was losing talented women, and CEO Mike Cook wanted to stop the loss, especially as the accounting and consulting fields became more competitive. The firm commissioned an analysis of the situation; now it had to consider the results and develop a plan... View Details
Keywords: Strategic Planning; Organizational Culture; Accounting; Gender; Organizational Change and Adaptation; Loss; Change Management; Jobs and Positions; Resignation and Termination; Accounting Industry; United States
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Kanter, Rosabeth M., and Jane Roessner. "Deloitte & Touche (A): A Hole in the Pipeline." Harvard Business School Case 300-012, September 1999. (Revised May 2003.)
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

considered especially effective today—as well as those that are losing luster. Tiered pricing guides consumers to make the ‘right’ choice An increasing number of firms are... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • 20 Mar 2000
  • Research & Ideas

Incubators: The New Venture Capitalists?

Move over, venture cap. There's a new kid on the block. It's the business incubator, and it has the potential to remake the way businesses are... View Details
Keywords: by Kenneth Liss
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