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  • All HBS Web  (5,587)
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  • All HBS Web  (5,587)
    • People  (17)
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    • Research  (3,263)
    • Events  (15)
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  • 27 Sep 2011
  • First Look

First Look: September 27

Publication:California Management Review 53, no. 4 (summer 2011) Abstract Dynamic capabilities have been proposed as a useful way to understand how organizations are able to adapt to changes in technology and markets. Organizational... View Details
Keywords: Sean Silverthorne
  • July 2022 (Revised February 2024)
  • Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Canada; United States; United Kingdom
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Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Teaching Note 523-008, July 2022. (Revised February 2024.)
  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Canada; United States; United Kingdom
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Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
  • 2023
  • Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.
  • February 2008 (Revised March 2008)
  • Teaching Note

LinkedIn (TN) (A) and (B)

By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details
Keywords: Business Startups; Social and Collaborative Networks; Internet and the Web; Financing and Loans; Revenue; Design; Service Operations
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Piskorski, Mikolaj Jan. "LinkedIn (TN) (A) and (B)." Harvard Business School Teaching Note 708-406, March 2008. (Revised from original February 2008 version.)
  • 20 Jan 2023
  • News

Free Spirits

Paul, Minnesota, for example, a company called ABV Technology developed a device in 2019 that removes ethanol from a finished beer. Once extracted, that alcohol can be poured back into other revenue streams,... View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality
  • 25 Aug 2022
  • News

Up on the Corner

Home Preservation launched a new, $9 million redevelopment project in West Baltimore, transforming a neglected factory into a live-work arts center for emerging artists. Her company has also received additional funding from the Growing... View Details
Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate
  • 01 Mar 2016
  • First Look

March 1, 2016

this case: https://cb.hbsp.harvard.edu/cbmp/product/916414-PDF-ENG Harvard Business School Case 516-007 The Hain Celestial Group Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The View Details
Keywords: Sean Silverthorne
  • November 2020
  • Case

Truebird—An AlleyCorp Venture

By: Shikhar Ghosh and Shweta Bagai
In December 2018, Kevin Ryan and Wendy Tsu faced an important decision – to finalize the CEO candidate for Truebird, an innovative, automated coffee café concept. Like many of AlleyCorp and Ryan’s companies, Truebird started with the observation of an unmet need – an... View Details
Keywords: Startup; Hiring; Staffing; Recruiting; Business Startups; Finance; Leadership; Management Skills; Management Teams; Jobs and Positions; Job Interviews; Human Resources; Recruitment; Selection and Staffing; Technology Industry; Technology Industry; United States
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Ghosh, Shikhar, and Shweta Bagai. "Truebird—An AlleyCorp Venture." Harvard Business School Case 821-030, November 2020.
  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

littleny Can YouTube’s Users Help the Company Deal With Its “Moral” Problem?* This month’s mini-case described the dilemma faced by Susan Wojcicki, CEO of YouTube: how far to promote “sustainability,” viewership, and (to some) free speech... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
  • 21 Jan 2014
  • First Look

First Look: January 21

majority owner, and Life Technologies (Life), a major manufacturer of sequencing equipment and services, was a minority owner. By the end of the year the CEO of Claritas Genomics, Dr. Patrice Milos, had to put Claritas in a position to... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2019
  • Blog Post

Meet the MBA Class of 2020

BACKGROUND CAN ADD VALUE TO THIS SPACE.” HOME REGION Montclair, NJ UNDERGRAD EDUCATION Howard University, English, 2013 PREVIOUS EXPERIENCE Harlem Capital Partners, Goldman Sachs & Co., McMaster-Carr Supply Company HBS ACTIVITIES... View Details
  • 01 Mar 2018
  • News

Every Trick in the Book

bookstores found ways to stay in business. Then came Amazon. The internet giant got its start as a bookseller, taking its first order in July 1995. Its online-only model meant that Amazon’s inventory was essentially limitless, and its rapid success made it possible for... View Details
Keywords: April White
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

sitting on a rare opportunity, and they must be systematic in how they take advantage of it if they want to make positive changes," says George, a Professor of Management Practice at HBS and the former chairman and CEO of Medtronic, which develops medical View Details
Keywords: by Martha Lagace
  • March 2025
  • Case

Metaphysic AI: Rethinking the Value of Human Expertise

By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Technology Industry; Technology Industry
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Cullen, Zoë B., Shikhar Ghosh, and Shweta Bagai. "Metaphysic AI: Rethinking the Value of Human Expertise." Harvard Business School Case 825-146, March 2025.
  • 27 Mar 2012
  • First Look

First Look: March 27

two-person venture into a global company valued at $1 billion, Rickenbach's willingness to take calculated risks has kept it at the leading edge of the CRO sector. Now, despite slowing demand for CRO services and against the advice of... View Details
Keywords: Carmen Nobel
  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
  • 17 Nov 2015
  • First Look

November 17, 2015

Societal and Political Dimensions of Innovation Innovation and Business Growth By: Kerr, William R. Abstract—Innovation and the pursuit of new business opportunities are essential for growth at the firm level; moreover, they provide the foundation for an economy to... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in information and communication View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

http://www.amazon.com/Business-History-Elgar-Walter-Friedman/dp/1781955263/ref=sr_1_2?s=books&ie=UTF8&qid=1389789862&sr=1-2&keywords=Business+History+Jones+and+Friedman August 2013 Management Science The Distinct Effects of Information View Details
Keywords: Sean Silverthorne
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