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  • 2016
  • Book

The Content Trap: A Strategist's Guide to Digital Change

By: Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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  • 04 Mar 2019
  • News

A Founder's Key to Perseverance: Embracing Struggle

  • 11 Feb 2021
  • Blog Post

Good Leadership Is an Act of Kindness

powerful, fundamental leadership strategy is being largely overlooked. It is, in fact, the most innately human one: Be kind. According to a recent Gallup survey, less than half of employees (45 percent) feel strongly that their employer... View Details
Keywords: All Industries
  • November 2017 (Revised December 2019)
  • Case

Redfin: Redefine Real Estate

By: Hong Luo and Huafeng Yu
Founded in 2004, Redfin envisioned a light-touch model in which clients self-served using the digital platform in exchange for a significantly lower fee than traditional agents. Realizing the narrow appeal of its initial model, Redfin had made significant changes to... View Details
Keywords: Adaptation; Growth and Development Strategy; Decision Choices and Conditions; Real Estate Industry; North America
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  • March 1998 (Revised March 1999)
  • Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry
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  • November 2011 (Revised June 2013)
  • Case

Natura Cosméticos, S.A.

Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details
Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil
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  • 2000
  • Book

Competitive Environmental Strategy: A Guide to the Changing Business Landscape

By: Andrew J. Hoffman
Environmental concerns can greatly affect business success, regardless of whether a business person or corporation shares those concerns. Today's corporate managers must understand the power of environmental issues, and shift their mindset from one focused on... View Details
Keywords: Competitive Strategy; Environmental Management; Social Issues; Organizational Change and Adaptation
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  • September 2010 (Revised July 2013)
  • Case

Alnylam Pharmaceuticals: Building Value from the IP Estate

By: Willy C. Shih and Sen Chai
The learning objective of this case is to help students recognize the interplay between intellectual property (IP) rights and corporate strategy. We do this by examining what is a fairly atypical circumstance today in which a single firm is able to secure what it... View Details
Keywords: Patents; Lawsuits and Litigation; Rights; Competitive Strategy; Corporate Strategy; Biotechnology Industry; Pharmaceutical Industry; United States
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  • 22 Feb 2013
  • News

The Thought Leader Interview: Cynthia Montgomery

  • 19 Feb 2014
  • News

Choosing the Right Customer

  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • July 2008 (Revised December 2009)
  • Case

Infosys' Relationship Scorecard: Measuring Transformational Partnerships

By: Francisco de Asis Martinez-Jerez, Robert S. Kaplan and Katherine Miller
This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational partnerships from its original position as an outsourcer of end-to-end IT projects. A transformational partner helps... View Details
Keywords: Partners and Partnerships; Performance Evaluation; Attorney and Client Relationships; Job Cuts and Outsourcing; Balanced Scorecard; Competitive Strategy; Commercialization; Competitive Advantage; Economic Growth; Growth and Development Strategy; Consulting Industry; Information Technology Industry; India
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  • October 1997 (Revised January 1998)
  • Case

Oxfam America

By: James E. Austin and James Kondo
Oxfam America, a nongovernmental organization providing grant assistance to organizations fighting hunger, poverty, and their causes, was engaged in a new strategy formulation process, led by its new president. View Details
Keywords: Change; Situation or Environment; Non-Governmental Organizations; Strategy
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    Crystal Guo

    Crystal Guo is a doctoral student in the Health Policy Management PhD program at Harvard. Prior to pursuing her PhD, Crystal received her B.A. in English and Economics from the University of California, Berkeley in 2019 and completed her Health Policy and Management,... View Details
    Keywords: health care
    • 10 Jul 2023
    • In Practice

    The Harvard Business School Faculty Summer Reader 2023

    my research on leading complex organizations and scaling businesses, I've chosen Unleash Your Transformation by Marco Van Kalleveen and Peter Koijen. This book offers valuable insights and practical strategies for leaders who are driving... View Details
    Keywords: by Dina Gerdeman
    • February 2000 (Revised April 2000)
    • Case

    Microsoft, 2000

    By: Michael G. Rukstad, David B. Yoffie and Carl Johnston
    Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details
    Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry
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      Ethan S. Bernstein

      Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

      • March 2018 (Revised April 2018)
      • Case

      Morgan Stanley: Building Long-Term Sustainability

      By: Vikram S. Gandhi and Lynn Schenk
      This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details
      Keywords: Finance; Sustainability; Green Bonds; ESG; Environmental Sustainability; Strategy; Business Units; Integration; Financial Institutions
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      • April 2005 (Revised January 2006)
      • Case

      Protege Partners: The Capacity Challenge

      By: Randolph B. Cohen
      In February 2005, Jeffrey Tarrant (HBS '85) and Ted Seides (HBS '99) considered their strategy for Protege Partners, founded in July 2002 as a fund of hedge funds (FOHF) specializing in small hedge funds. Protege's assets under management had grown to $1.1 billion, and... View Details
      Keywords: Organizational Change and Adaptation; Business Growth and Maturation; Investment Funds; Financial Services Industry
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      • August 2006 (Revised October 2012)
      • Case

      Natura: Global Beauty Made in Brazil

      By: Geoffrey G. Jones and Ricardo Reisen de Pinho
      Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil
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