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  • April 2005 (Revised November 2005)
  • Case

Information Technology at COSCO

By: F. Warren McFarlan, Guoqing Chen and David Lane
Describes the current status of IT applications at the second largest container shipping company in the world: China-based COSCO. Describes the challenges the company has faced in dealing with its development and shows a series of organizational and application... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Problems and Challenges; Shipping Industry; China
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McFarlan, F. Warren, Guoqing Chen, and David Lane. "Information Technology at COSCO." Harvard Business School Case 305-080, April 2005. (Revised November 2005.)
  • 01 Jun 2022
  • Blog Post

Five Lessons From My First Year at HBS

environment. I’ve learned so much, I’ve been challenged and pushed outside of my comfort zone, and I’ve grown in ways that I could not have imagined. Here are 5 lessons I’ve... View Details
  • August 2022 (Revised February 2023)
  • Case

NewLab: Scaling an Innovation Engine

By: Tarun Khanna and George Gonzalez
Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details
Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn
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Khanna, Tarun, and George Gonzalez. "NewLab: Scaling an Innovation Engine." Harvard Business School Case 723-364, August 2022. (Revised February 2023.)
  • October 2002 (Revised April 2007)
  • Case

Dell Computers (A): Field Service for Corporate Clients

By: Frances X. Frei, Amy C. Edmondson and Corey B. Hajim
Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry... View Details
Keywords: Information Infrastructure; Customer Relationship Management; Job Cuts and Outsourcing; Service Operations; Business or Company Management; Emerging Markets; Problems and Challenges; Service Delivery; Computer Industry; United States
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Frei, Frances X., Amy C. Edmondson, and Corey B. Hajim. "Dell Computers (A): Field Service for Corporate Clients." Harvard Business School Case 603-067, October 2002. (Revised April 2007.)
  • January 1996
  • Background Note

The Motivation for Creativity in Organizations

By: Teresa M. Amabile
People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself--when they are driven by a deep involvement in their work and a passion for it. This note describes the ways in which creativity... View Details
Keywords: Compensation and Benefits; Managerial Roles; Organizations; Creativity; Motivation and Incentives; Satisfaction
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Amabile, Teresa M. "The Motivation for Creativity in Organizations." Harvard Business School Background Note 396-240, January 1996.
  • November 2001 (Revised December 2002)
  • Case

Tracking Stocks at Genzyme (A)

By: Malcolm S. Salter
Genzyme, a tracking stock pioneer, has used its innovative capital structure as a way to frame and grow its R&D-intensive business. Facing the question of how best to integrate a new acquisition into its tracking stock structure, Genzyme's top management is forced to... View Details
Keywords: Integration; Value Creation; Motivation and Incentives; Conflict of Interests; Stocks; Capital Structure; Research and Development; Corporate Governance; Biotechnology Industry
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Salter, Malcolm S. "Tracking Stocks at Genzyme (A)." Harvard Business School Case 902-023, November 2001. (Revised December 2002.)
  • 25 Apr 2019
  • Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

they already knew from a roster of names and photos. Researchers randomly assigned participants to teams and work stations in a large open space and View Details
Keywords: by Danielle Kost
  • November 2014
  • Case

Napalm: From Soldiers Field to Trang Bang

By: Tom Nicholas and Jonas Peter Akins
Napalm is one of the most destructive weapons ever to be invented. Yet, at its original inception it was nothing more than a technical challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard... View Details
Keywords: Moral Sensibility; War; Chemicals; Research and Development; Chemical Industry; Viet Nam; Cambridge; United States
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Nicholas, Tom, and Jonas Peter Akins. "Napalm: From Soldiers Field to Trang Bang." Harvard Business School Case 815-060, November 2014.
  • February 2003 (Revised November 2006)
  • Case

Silvio Napoli at Schindler India (A)

By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan
A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details
Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland
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Bartlett, Christopher A., Michael Y. Yoshino, and Perry Fagan. "Silvio Napoli at Schindler India (A)." Harvard Business School Case 303-086, February 2003. (Revised November 2006.)
  • October 2015 (Revised October 2016)
  • Case

Building Watson: Not So Elementary, My Dear! (Abridged)

By: Willy C. Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
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Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
  • June 2014
  • Article

Collective Genius

By: Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Lineback
Competitiveness depends in great part on the ability to innovate. The perennial challenge, then, is to build an organization capable of innovating again and again. Traditional, direction-setting leadership can work well when the solution to a problem is known and... View Details
Keywords: Innovation; Innovation Leadership; Leadership; Innovation and Invention; Organizational Culture
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Hill, Linda A., Greg Brandeau, Emily Truelove, and Kent Lineback. "Collective Genius." Harvard Business Review 92, no. 6 (June 2014): 94–102.

    Siyu Zhang

    Siyu Zhang is a second-year doctoral student at HBS. Zhang joined Harvard Business School in 2020 as a Research Associate and has been working on macroeconomic forecasting projects. Prior to joining HBS, he was a Data Scientist at John Hancock, where he utilized... View Details

    • December 2011 (Revised November 2012)
    • Case

    Sustainable Tea at Unilever

    By: Rebecca M. Henderson and Frederik Nellemann
    Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details
    Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry
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    Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, December 2011. (Revised November 2012.)
    • February 2007 (Revised July 2009)
    • Case

    Leadership at WildChina (A)

    WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour... View Details
    Keywords: Globalized Firms and Management; Leadership; Management Succession; Entrepreneurship; Business Startups; Tourism Industry; Los Angeles; Beijing
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    Isenberg, Daniel J., and Shirley Spence. "Leadership at WildChina (A)." Harvard Business School Case 807-046, February 2007. (Revised July 2009.)
    • June 2009 (Revised April 2017)
    • Case

    Christian Dior: A New Look for Haute Couture

    By: Geoffrey Jones and Veronique Pouillard
    The case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's preeminence in upscale fashion, the case explores the challenges to this... View Details
    Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Luxury; Fashion Industry; France; New York (city, NY)
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    Jones, Geoffrey, and Veronique Pouillard. "Christian Dior: A New Look for Haute Couture." Harvard Business School Case 809-159, June 2009. (Revised April 2017.)
    • April 2004 (Revised July 2019)
    • Case

    Wal-Mart in Europe

    By: J. Gunnar Trumbull and Louisa Neissa
    Presents challenges facing Wal-Mart during its move into Germany. Explores the dynamics of the German retail market. View Details
    Keywords: Globalized Markets and Industries; Distribution Channels; Expansion; Trade; Foreign Direct Investment; Retail Industry; Europe; Germany
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    Trumbull, J. Gunnar, and Louisa Neissa. "Wal-Mart in Europe." Harvard Business School Case 704-027, April 2004. (Revised July 2019.)
    • March 2014 (Revised March 2018)
    • Case

    Red Bull (A)

    By: Eric Van den Steen and Carin-Isabel Knoop
    Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed... View Details
    Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States
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    Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)
    • November–December 2018
    • Article

    Online Network Revenue Management Using Thompson Sampling

    By: Kris J. Ferreira, David Simchi-Levi and He Wang
    We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details
    Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods
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    Ferreira, Kris J., David Simchi-Levi, and He Wang. "Online Network Revenue Management Using Thompson Sampling." Operations Research 66, no. 6 (November–December 2018): 1586–1602.
    • June 2001 (Revised May 2002)
    • Case

    Tradeoffs: Juggling Careers in Professional Services Firms with Private Life

    By: Thomas J. DeLong, Ashish Nanda, Scot Landry and Scott M O'Neil
    Balancing professional and private lives continues to challenge single and committed partners alike. Professionals are expected to work long hours. It is simply part of the ethos of professional service firms. This case focuses on the lives of three couples connected... View Details
    Keywords: Work-Life Balance; Family and Family Relationships; Problems and Challenges; Service Industry
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    DeLong, Thomas J., Ashish Nanda, Scot Landry, and Scott M O'Neil. "Tradeoffs: Juggling Careers in Professional Services Firms with Private Life." Harvard Business School Case 801-463, June 2001. (Revised May 2002.)
    • March 2015 (Revised January 2020)
    • Case

    Behavioural Insights Team (A)

    By: Michael Luca and Patrick Rooney
    The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details
    Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision Choices and Conditions; Consumer Behavior; Taxation; Economics; Public Administration Industry; United Kingdom
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    Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (A)." Harvard Business School Case 915-024, March 2015. (Revised January 2020.)
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