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  • March 2013
  • Case

Grupo ABC and Nizan Guanaes's Path from Brazil to the World

By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating... View Details
Keywords: Management; Global Business; Advertising Agency; Opportunities; Globalized Firms and Management; Advertising; Global Strategy; Business Strategy; Digital Marketing; Advertising Industry; Brazil
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  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

collaboration by making information available when and where it's needed. They routinely capture data on processes to discover how work really happens. Finally, they study these data in an effort to find ways to improve execution. Taken... View Details
Keywords: Martha Lagace

    HBS Online: Negotiation Mastery

    Michael Wheeler, working with the HBS Online team, created Negotiation Mastery: Unlocking Value in the Real World. It is a flexible, highly-interactive online course which prepares participants to close deals that might otherwise be dead-locked, maximize value... View Details

    • 26 Aug 2015
    • News

    HBX Intros HBX Live Virtual Classroom

    • 09 Jun 2017
    • News

    The marketing savvy in Mark Zuckerberg’s tour of Average America

    • January 2023
    • Exercise

    Identify the Health Care Venture

    By: Regina E. Herzlinger and James Wallace
    This case enables rapid learning of the key financial characteristics of many types of health care organizations and to diagnose their financial status. It is a surprisingly fun exercise (see the Teaching Note) accomplished by organizing groups of students that compete... View Details
    Keywords: Health Care; Health Care Spending; Health Care Financing; Health Care Industry; Health Care Operations; Health Care Delivery; Health Care and Treatment; Financial Condition; Health Industry
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    • March 2014
    • Article

    Choosing the Right Customer

    By: Robert Simons
    Companies that win in competitive markets identify a primary customer and dedicate maximum resources to meeting that customer's needs. This article will show you how to identify the best primary customer for your business by analyzing perspective, capabilities, and... View Details
    Keywords: Strategy Execution; Customer Focus; Organization Design; Accountability; Management Control Systems; Customer Relationship Management; Organizational Design
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    • 15 Nov 2019
    • News

    Purposeful Leadership

    • 17 Dec 2020
    • Video

    Case Writing at the Latin America Research Center

    • 29 Dec 2014
    • Research & Ideas

    Most Popular Articles and Research Papers of 2014

    case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence." The Manager in Red Sneakers Wearing the corporate... View Details
    • 2020
    • Working Paper

    Nonprofit Boards: It Is time to Lift Your Gaze and See the System

    By: Shamal Dass, Kristy Muir and V. Kasturi Rangan
    Nonprofits the world over have faced significant crises in 2020, leaving them and their constituents in precarious positions. Responses to these crises have demonstrated incredible agility. However, they have also demonstrated that the first two levels of governance... View Details
    Keywords: Nonprofit Organizations; Governing and Advisory Boards; Health Pandemics; Governance; Corporate Social Responsibility and Impact; System; Framework
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    • 2010
    • Chapter

    Lessons from Catastrophe Reinsurance

    By: Kenneth A. Froot
    Of the 20 most costly catastrophes since 1970, more than half have occurred since 2001. Is this an omen of what the 21st century will be? How might we behave in this new, uncertain, and more dangerous environment? Will our actions be rational or irrational? A select... View Details
    Keywords: Decision Making; Insurance; Risk and Uncertainty; Natural Disasters; Behavior
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    • 2021
    • Book

    The Future of Executive Development

    By: Mihnea C Moldoveanu and Das Narayandas
    Executive development programs have entered a period of rapid transformation, driven by digital disruption and a widening gap between the skills that participants and their organizations demand and those provided by their executive programs. This work delves into the... View Details
    Keywords: Executive Education; Leadership Development; Management Skills; Education Industry
    Related
    • 09 Aug 2016
    • Blog Post

    Startup Balancing Act

    said to my coworker, and with that I stepped off the hover board. “Hopefully, you can learn it by the end of the summer” he replied while laughing. I gave him a firm handshake and returned to my desk. My... View Details
    Keywords: Health Care
    • December 2012 (Revised September 2022)
    • Case

    BabbaCo

    By: Jeffrey J. Bussgang and Gaurav Jain
    Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
    Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
    Related
    • May 2003
    • Case

    Environmental Defense

    By: Forest L. Reinhardt
    Analyzes the strategy and management of Environmental Defense, a leading environmental advocacy group, emphasizing the group's activity in the energy and agribusiness industries. From a strategy formulation standpoint, the case encourages students to think of the... View Details
    Keywords: Strategy; Nonprofit Organizations; Energy; Relationships; Agribusiness; Agriculture and Agribusiness Industry; Energy Industry
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    • 22 Apr 2021
    • News

    Leader, know thyself

    • 19 Nov 2001
    • Research & Ideas

    Alfred Chandler on the Electronic Century

    clones. The Approach—the Paths Of Learning My basic purpose in this volume is to carry out the fundamental task of the historian: to record where, when, how, and by whom technical knowledge was... View Details
    Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Computer; Consumer Products; Electronics; Manufacturing; Technology
    • 15 May 2017
    • Working Paper Summaries

    Flexing the Frame: TMT Framing and the Adoption of Non-Incremental Innovations in Incumbent Firms

    Keywords: by Ryan Raffaelli, Mary Ann Glynn, and Michael Tushman
    • 30 May 2016
    • Blog Post

    Meet the HBS Sound Society

    on campus. What activities do you organize?  Our activities are mostly social in nature (I like to think of it as a social club for the entire school), but we have also tried to create a bridge to the music industry View Details