Publications

December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

2013
Book

Constructing Green: The Social Structures of Sustainability

By: Rebecca Henn and Andrew J. Hoffman

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Environmental Sustainability; Green Technology; Green Building; Transition; Social Issues

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2013
Teaching Note

Yanzhou Coal Mining Company Limited: Overseas Acquisitions (A) & (B) (TN)

By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li

Yanzhou Coal Mining Company Limited (Yanzhou Coal) is a listed company controlled by Yankuang Group Co., Ltd. (Yankuang Group) which is affiliated to the State-owned Assets Supervision and Administration Commission (SASAC) of Shandong Provincial Government, China.... View Details

Keywords: Mergers ＆ Acquisitions; Strategy; China; Electric Power Generation; China

November 2008 (Revised November 2024)
Case

Tottenham Hotspur plc

By: Lauren H. Cohen, Joshua D. Coval and Christopher J. Malloy

Tottenham Hotspur Football Club is a publicly-owned professional soccer team based in London, England. The club's chairman, Daniel Levy, is contemplating a significant investment in physical assets, including the development of a new stadium as well as the acquisition... View Details

Keywords: Valuation; Capital Budgeting; Decision Making; Competency and Skills; Cash Flow; Investment; Buildings and Facilities; Sports; Investment Portfolio; Financial Strategy; Sports Industry; London

January 2020
Case

Celata Bioinnovations

By: John R. Wells and Benjamin Weinstock

In December 2019, Jon Hu (HBS ‘19) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process.... View Details

03 May 2022
Research & Ideas

Desperate for Talent? Consider Advancing Your Own Employees First

Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details

Keywords: by Rachel Layne

December 2009 (Revised June 2011)
Case

Curt Schilling's Next Pitch

By: Noam T. Wasserman, Jeffrey J. Bussgang and Rachel Gordon

As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to focus his tenacity and his passion for online role-playing games on a new challenge, he founded an online gaming... View Details

Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Leadership; Personal Development and Career; Groups and Teams; Video Game Industry

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

13 Sep 2017
Blog Post

Why We Recruit: Gorton's Seafoods

Why We Recruit is a series of interviews with our recruiting partners covering a variety of topics ranging from their experience working with HBS to what they want students to know. New interviews will be released throughout the year to... View Details

Keywords: Consumer Products / Retail

Web

Faculty & Research

field of negotiation, shows you how to negotiate successfully today by adapting proven negotiation principles and strategies to the challenging new contexts you face—from negotiating across cultural View Details

January 1991 (Revised March 1992)
Case

USA Today

By: Robert L. Simons

USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details

Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States

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August 2019 (Revised March 2023)
Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details

Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry

Fall 2015
Article

Doing Well by Doing Good? Community Development Venture Capital

By: Josh Lerner and Anna Kovner

This paper examines the investments and performance of community development venture capital (CDVC). We find substantial differences between CDVC and traditional venture capital (VC) investments: CDVC investments are far more likely to be in nonmetropolitan regions and... View Details

Keywords: Social Enterprise; Venture Capital

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