Publications

August 1998
Case

Electronic Commerce at Air Products

By: F. Warren McFarlan and Melissa Dailey

In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry... View Details

Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States

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Profile

Micah Macfarlane

Micah Macfarlane tries to make every career decision to make the greatest difference in the most lives. Before HBS, Micah worked in global health – expanding access to quality care and, especially, affordable medicines. "I worked to... View Details

Keywords: Healthcare/Biotech; Manufacturing/Energy; Nonprofit/Government/Education

Fast Answer

Confronting Climate Change: Risks and Opportunities

risks and strategies for addressing climate change. American City Business Journals - Find articles from local business journals. OECD iLibrary - Find books, papers, reports, and statistics on climate change related topics. Select... View Details

12 Jun 2023
Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

population will require significant agricultural development on the continent, which “[possesses] 65% of the Earth's uncultivated arable land.” Given the studied relationship between global food systems and greenhouse gas emissions, is it... View Details

June 2011 (Revised May 2012)
Case

Procter & Gamble: Marketing Capabilities

By: Rebecca M. Henderson and Ryan Johnson

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details

Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry

March 2011 (Revised November 2013)
Case

The Dutch Flower Cluster

By: Michael E. Porter, Jorge Ramirez-Vallejo and Fred van Eenennaam

Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in... View Details

Keywords: Globalization; Auctions; Industry Clusters; Competition; Competitive Advantage; Agriculture and Agribusiness Industry; Netherlands

October 2008 (Revised February 2009)
Case

Daewoo Shipbuilding and Marine Engineering

Explores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new... View Details

Keywords: Job Cuts and Outsourcing; Ship Transportation; Competitive Strategy; Globalization; Manufacturing Industry; Japan; China; South Korea

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Lemmens and Sunil Gupta provides a novel method for determining which customers to target in order to maximize the profit of a retention campaign. The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market... View Details

Keywords: by Staff

Profile

Patrick Chun

engrossed," Patrick says, "with the idea that strategic thinking and business had such a global impact, and where the world is going." Eager to learn more about "how strategy moves,"... View Details

01 Jun 1998
News

Wanted: Leaders for the New Millennium

MBA class profile at HBS that more closely reflects the increasingly diverse global business environment. Specifically, MBA Admissions is reaching out to women, underrepresented minorities, candidates outside the United States, and... View Details

Keywords: Cindy Olnick

March 2007
Teaching Note

Lamoiyan Corporation of the Philippines: Challenging Multinational Giants (TN)

By: Peter J. Coughlan, Jordan I. Siegel and John R. Wells

Teaching note to 704405. View Details

Keywords: Competitive Strategy; Multinational Firms and Management; Growth and Development Strategy; Going Public; Product Development; Trade; Consumer Products Industry; Philippines

August 2010 (Revised January 2012)
Case

Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1

By: Joseph L. Bower and Sonja Ellingson Hout

Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details

Keywords: Values and Beliefs; Multinational Firms and Management; Leadership; Growth and Development Strategy; Emerging Markets; Organizational Change and Adaptation; Corporate Strategy; Information Technology Industry; New York (state, US)