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  • All HBS Web  (7,334)
    • People  (21)
    • News  (1,563)
    • Research  (4,716)
    • Events  (70)
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Show Results For

  • All HBS Web  (7,334)
    • People  (21)
    • News  (1,563)
    • Research  (4,716)
    • Events  (70)
    • Multimedia  (17)
  • Faculty Publications  (2,661)
← Page 158 of 7,334 Results →
  • 21 Apr 2010
  • News

A better fail-safe than CoCo bonds

  • August 1978 (Revised October 1979)
  • Case

Grey Advertising/Canada Dry Account

After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details
Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Advertising Industry; Food and Beverage Industry
Citation
Educators
Purchase
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Ward, L. Scott. "Grey Advertising/Canada Dry Account." Harvard Business School Case 579-012, August 1978. (Revised October 1979.)

    Research: Investors Reward Companies That Talk Up Their Digital Initiatives

    A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details
    • January 2019 (Revised February 2020)
    • Case

    Roush Performance: How to Design a Sales Force Compensation Plan

    By: Doug J. Chung
    Roush Performance manufactured and marketed factory-modified performance vehicles and high-end aftermarket automotive performance parts. Since its inception, Roush Performance had focused on building its engineering technology competency and diversifying its product... View Details
    Keywords: Sales Force Management; Motivation; Compensation; Salary; Commissions; Bonuses; Quotas; Salesforce Management; Compensation and Benefits; Motivation and Incentives
    Citation
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    Chung, Doug J. "Roush Performance: How to Design a Sales Force Compensation Plan." Harvard Business School Case 519-066, January 2019. (Revised February 2020.)
    • October 2022
    • Exercise

    Shanty Real Estate: Confidential Information for Homebuyer 1

    By: Michael Luca, Jesse M. Shapiro and Nathan Sun
    Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
    Keywords: Data-driven Decision-making; Decisions; Negotiation; Bids and Bidding; Valuation; Consumer Behavior; Real Estate Industry
    Citation
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    Luca, Michael, Jesse M. Shapiro, and Nathan Sun. "Shanty Real Estate: Confidential Information for Homebuyer 1." Harvard Business School Exercise 923-016, October 2022.
    • Research Summary

    Organizations with Dual Competitive Advantage

    A close examination of several leading US service firms illustrates an unusual competitive phenomenon in that these firms are both cost and service leaders in their industries. My research documents this phenomenon, critically analyzing it in light of strategic and... View Details
    • Web

    Entrepreneurial Sales 102: Building the First Sales Team - Course Catalog

    playing and iterative practice to master. As such, Entrepreneurial Sales 102 uses a more experiential pedagogy during the semester. Unlike most courses at HBS, there is no final exam or final project.... View Details
    • August 1985 (Revised December 1987)
    • Case

    Waters Chromatography Division: U.S. Field Sales (A)

    Provides background information on the high performance liquid chromatography (HPLC) industry and the Waters Chromatography Division, an operation engaged in the development, manufacture and sale of HPLC instrument systems and chemical products. An overview of Waters'... View Details
    Keywords: Marketing; Sales; Technology Industry
    Citation
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    Bonoma, Thomas V. "Waters Chromatography Division: U.S. Field Sales (A)." Harvard Business School Case 586-011, August 1985. (Revised December 1987.)
    • 01 Jun 1999
    • News

    Q & A: Pat Russo - Focused on the Future at Lucent Technologies

    and probably hungrier. Our independence has eliminated the strategic conflicts that we faced in trying to sell networking solutions to AT&T's competitors. That's no longer an issue, and View Details
    • 2008
    • Article

    Governance and Merger Accounting: Evidence from Stock Price Reactions to Purchase versus Pooling

    By: Francisco de Asis Martinez-Jerez
    This paper examines the effect of corporate governance on investor reactions to accounting choice in the context of accounting for business combinations. Using a sample of 324 recent stock swap acquisitions I find that, contrary to practitioners' belief that capital... View Details
    Keywords: Financial Reporting; Financial Statements; Mergers and Acquisitions; Capital Markets; Stocks; Price; Corporate Governance
    Citation
    SSRN
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    Martinez-Jerez, Francisco de Asis. "Governance and Merger Accounting: Evidence from Stock Price Reactions to Purchase versus Pooling." Art. 1. European Accounting Review 17, no. 1 (2008): 5–35. (Lead Article.)
    • February 2018 (Revised June 2021)
    • Case

    New Constructs: Disrupting Fundamental Analysis with Robo-Analysts

    By: Charles C.Y. Wang and Kyle Thomas
    This case highlights the business challenges associated with a financial technology firm, New Constructs, that created a technology that can quickly parse complicated public firm financials to paint a clearer economic picture of firms, remove accounting distortions,... View Details
    Keywords: Fundamental Analysis; Machine Learning; Robo-analysts; Financial Statements; Financial Reporting; Analysis; Information Technology; Accounting Industry; Financial Services Industry; Information Technology Industry; North America; Tennessee
    Citation
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    Wang, Charles C.Y., and Kyle Thomas. "New Constructs: Disrupting Fundamental Analysis with Robo-Analysts." Harvard Business School Case 118-068, February 2018. (Revised June 2021.)
    • Web

    Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

    competitive? What are the legal, ethical and social implications of the choices you make? We will use theory and evidence from economics, law, and psychology to understand what... View Details
    • Research Summary

    Choice, Rationality and Welfare Measurement

    By: Jerry R. Green
    For the past century, economists have used the hypothesis that individual choice is based on rationality in their calculations of individual and collective welfare. The central ideas are that actual market choice reveal underlying preferences, and with a good set of... View Details
    • 06 Apr 2017
    • HBS Seminar

    Arkadiy Sakhartov, Wharton, University of Pennsylvania

    • October 2022
    • Exercise

    Shanty Real Estate: Confidential Information for iBuyer 1

    By: Michael Luca, Jesse M. Shapiro and Nathan Sun
    Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
    Keywords: Algorithm; Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
    Citation
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    Luca, Michael, Jesse M. Shapiro, and Nathan Sun. "Shanty Real Estate: Confidential Information for iBuyer 1." Harvard Business School Exercise 923-019, October 2022.
    • October 2022
    • Exercise

    Shanty Real Estate: Confidential Information for Homebuyer 3

    By: Michael Luca, Jesse M. Shapiro and Nathan Sun
    Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
    Keywords: Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
    Citation
    Purchase
    Related
    Luca, Michael, Jesse M. Shapiro, and Nathan Sun. "Shanty Real Estate: Confidential Information for Homebuyer 3." Harvard Business School Exercise 923-018, October 2022.
    • 30 May 2023
    • Research & Ideas

    Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

    results. Additional study on the phrasing or engineering of AI prompts could also help improve results, says Brand, who along with Ngwe is exploring uses for GPT in View Details
    Keywords: by Kristen Senz
    • November 2007
    • Background Note

    Asset Allocation I

    By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni
    The goal of these simulations is to understand the mathematics of mean-variance optimization and the equilibrium pricing of risk if all investors use this rule with common information sets. Simulation A focuses on five to 10 years of monthly sector returns that are... View Details
    Keywords: Asset Pricing; Capital; Investment Return; Risk Management; Mathematical Methods
    Citation
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    Coval, Joshua D., Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page, and Paulo Passoni. "Asset Allocation I." Harvard Business School Background Note 208-086, November 2007.
    • November 2007
    • Article

    Measuring Consumer and Competitive Impact with Elasticity Decompositions

    Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details
    Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage
    Citation
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    Steenburgh, Thomas J. "Measuring Consumer and Competitive Impact with Elasticity Decompositions." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 636–646.
    • November 2012 (Revised December 2017)
    • Case

    TerraPower

    By: William A. Sahlman, Ramana Nanda, Joseph B. Lassiter III and James McQuade
    John Gilleland, CEO of TerraPower, returned to his office after a lengthy meeting with potential investors. It was October 2012, and TerraPower was in the process of raising a $200M Series C round to finance the ongoing development of its next-generation nuclear... View Details
    Keywords: Nuclear Power; Entrepreneurial Finance; Financing and Loans; Venture Capital; Energy Industry; United States; China; India
    Citation
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    Sahlman, William A., Ramana Nanda, Joseph B. Lassiter III, and James McQuade. "TerraPower." Harvard Business School Case 813-108, November 2012. (Revised December 2017.)
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