Diversified Production Technologies - Publications - Faculty & Research

January 2021 (Revised March 2021)
Exercise

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

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01 Jun 2008
News

A Binary Formula

scientific knowledge into commercial applications. For HBS participants, an overriding goal was to gain a better understanding of how the School might best contribute to this effort. “To maintain a leadership position globally, the United States needs high value-added... View Details

Keywords: Garry Emmons; science; research; Colleges, Universities, and Professional Schools; Educational Services; Management

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details

Keywords: by Julie Jette

Web

Moritz Pail | MBA

the business side of things, but I quickly learned that success in tech requires both technology and business to intersect. Professional goals: I aspire to build and scale technology View Details

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

Manufacturing commons are "webs of technological knowhow, operational capabilities, and specialized skills" that underlie many industries, universities, and the government. Also, see Professor Jim Heskett's conversation with his readers... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

06 Apr 2017
News

From Lobster Traps to Border Fencing

A Massachusetts firm that makes wire mesh for lobster traps says its technology could save millions in building the US-Mexico border wall proposed by President Donald Trump. "It's difficult to climb, it's difficult to cut—I think it just... View Details

Keywords: Donald Trump; homeland security; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing

01 Mar 2015
News

A Boomtown's Echo

is the Bakken formation, a 25,000-square-mile underground deposit that—thanks to a rise in fracking and new oil extraction technologies—has produced as much as 1 million barrels of oil and gas a day, or about the production equivalent of... View Details

Keywords: Oil and Gas Extraction; Mining

03 Mar 2017
News

Big Blue’s Big Bet

that we’re smart in the things we’re attacking, and to try to solve real-world problems that make an impact.” Watson General Manager David Kenny (MBA 1986) adds: “The tech sector tends to reward short-term thinking.” But Watson is different, he says: A View Details

Keywords: Paul Kix; illustrations by Dan Page

Profile

Allen Yang

PepsiCo's foodservice division, and became a product engineer at a start-up, Yipit, an online aggregator of daily deal services, such as Groupon and LivingSocial. "Being accepted to HBS gave me the courage to try new things,"... View Details

Keywords: CPG; Tech; Financial Services

01 Sep 2010
News

Leslie Gold

network, based on a breakthrough proprietary technology that we developed. It makes possible the show I do now. With a mouse click, anyone with a webcam can beam into the show, go through a screener like calling in to a radio talk show,... View Details

Keywords: Talk Radio; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing

Web

Faculty & Advisors | MBA

Making Markets, which focuses on marketplace design; Launching Technology Ventures; Scaling Technology Ventures; Entrepreneurial Sales & Marketing; Product Management 101, in... View Details

February 2011 (Revised August 2012)
Teaching Note

Emotiv Systems Inc.: It's the Thoughts that Count (TN)

By: Elie Ofek and Natalie Kindred

Teaching Note for 510050. View Details

Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price

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15 Jan 2013
First Look

First Look: January 15

of six flagships established in 2003, and its goal was to help the nation capture more of the added value of its resources by developing and commercializing downstream technologies in the processing and fabrication of View Details

Keywords: Sean Silverthorne

07 Nov 2014
News

The First Five Years: Tiffany Pham (MBA 2012)

“Ultimately, the MOGUL platform leverages technology to connect women and empower them to learn from each other as well as support themselves.” What have been the best and most challenging parts about launching the company? “The best part... View Details

Keywords: News, Library, Internet, and Other Services; Information

31 Jul 2012
First Look

First Look: July 31

PublicationsFinancial Development, Fixed Costs and International Trade Authors:Bo Becker, David Greenberg, and Jinzhu Chen Publication:Review of Corporate Finance Studies (forthcoming) Abstract Exporting firms face significant up-front costs in View Details

Keywords: Carmen Nobel

03 Mar 2014
Research & Ideas

Facebook’s Future

decade of technological progress will result in major changes, and I believe the site will morph into a potent and active force in people's lives. Today, Facebook is a passive vehicle where users manually post pictures, status updates,... View Details

Keywords: by Mikolaj Piskorski

01 Apr 2000
News

A "Growing" Online Community

year expanding throughout Latin America. Agropool's revenues will come from fees charged to companies selling products on its Web site. With the online community growing in Latin America, Grippo noted the importance of teamwork among new... View Details

01 Dec 2005
News

India’s Oil

India’s finance minister, Palaniappan Chidambaram (MBA ’68), is presiding over an economy, Asia’s third largest, that’s chugging along nicely and projected to finish with a 7 percent growth rate this year. But as Chidambaram told Reuters News (September 15, 2005), he’s... View Details

Keywords: Petroleum and Coal Products Manufacturing; Petroleum and Coal Products Manufacturing

Web

Courses by Title - Course Catalog

Maria Roche Fall 2025 Q1 1.5 Innovating in Health Care General Management, Technology & Operations Management Regina Herzlinger , Ben Creo Fall 2025 Q1 1.5 Innovation and Renovation: Optimizing Product Line... View Details

04 Apr 2022
Research & Ideas

Tech Hubs: How Software Brought Talent and Prosperity to New Cities

They focused on utility patents, or new or improved useful products that grant the inventor exclusive commercial rights for up to 20 years. To qualify, patents needed to list at least one US inventor. What they found was a huge spike in... View Details

Keywords: by Rachel Layne

Publications