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April 3, 2023
Article

Getting a Clearer View of Your Company’s Carbon Footprint

By: Robert S. Kaplan, Karthik Ramanna and Stefan Reichelstein

E-liability accounting is a new technique that will help customers factor in a product’s environmental footprint into their purchasing decisions and will help create a competition dynamic that leads to reduced carbon outputs. This article describes two pilot studies—by... View Details

Keywords: Environmental Sustainability; Environmental Accounting; Supply Chain; Consumer Behavior

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George Serafeim

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology

December 2015
Teaching Plan

YouTube for Brands

By: Thales S. Teixeira and Matthew G. Preble

This teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "YouTube for Brands," HBS No. 514-048. View Details

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

August 2013
Case

The Republic of the Philippines: The Next Asian Tiger?

By: Richard H.K. Vietor, Carol Dominguez and Tully Moss

The Philippines, for long a laggard in Asia, is now growing fast in 2012, with a positive current account balance. While it still exports services, it is increasing its assembly of manufactured products and trying to increase mining. For these activities, however, it... View Details

Keywords: Country Strategy; Asia; Outsourcing; Macroeconomics; Foreign Direct Investment; Country; Asia; Philippines

April 1991 (Revised October 1993)
Case

Cat Fight in the Pet Food Industry (A)

By: David J. Collis

Describes the pet food industry in the mid-eighties prior to the breakout of a major competitive battle as manufacturers fight for share. Illustrates how when there are benefits to play in multiple markets, competitors will take action in one market to preserve their... View Details

Keywords: Cost vs Benefits; Forecasting and Prediction; Financial Markets; Management Analysis, Tools, and Techniques; Ownership Stake; Competition; Corporate Strategy; Food and Beverage Industry

January 1997 (Revised September 1997)
Case

Improving the Product Development Process at Kirkham Instruments Corp.

By: Clayton M. Christensen

Describes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of... View Details

Keywords: Change Management; Product Launch; Innovation and Invention; Product Development; Manufacturing Industry; Manufacturing Industry; United States

August 2019 (Revised November 2022)
Case

Paradigm Capital Value Fund

By: Luis M. Viceira and Elena Corsi

Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target... View Details

Keywords: Investment Activism; Investment Portfolio; Financial Management; Growth and Development Strategy; Investment Funds; Financial Services Industry

June 2008 (Revised July 2008)
Case

Kit Hinrichs at Pentagram (A)

By: Linda A. Hill and Emily Stecker

This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By 2008,... View Details

Keywords: Arts; Business Offices; Customer Relationship Management; Design; Leadership; Personal Development and Career; Groups and Teams; Creativity; Service Industry; San Francisco

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15 Jun 2018
News

This company tames killer robots

October 1996
Article

Assessing the Work Environment for Creativity

By: T. M. Amabile, R. Conti, H. Coon, J. Lazenby and M. Herron

We describe the development and validation of a new instrument, KEYS: Assessing the Climate for Creativity, designed to assess perceived stimulants and obstacles to creativity in organizational work environments. The KEYS scales have acceptable factor structures,... View Details

Keywords: Creativity; Motivation and Incentives; Organizational Culture; Innovation and Invention; Groups and Teams; Performance; Research; Theory

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July 1982 (Revised June 1985)
Supplement

U.S. Retail Coffee Market (C)

Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two. View Details

May 05 2015
Testimonial

Taking Your Abilities—and Your Company—to the Next Level

05 Jun 2018
News

We still don’t know much about the jobs the AI economy will make—or take

November 1990 (Revised March 1994)
Supplement

Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes "Frantic Friday," the day the Digital-Kodak contract was scheduled to be signed. Designed to be handed out in class. View Details

Keywords: Job Cuts and Outsourcing; Technology; Manufacturing Industry; Manufacturing Industry

February 1984 (Revised March 1991)
Case

Sof-Optics, Inc. (B)

Involves the introduction of a technology which almost completely eliminates direct labor for a major segment of the product line. The technology is unproven though, and requires managing the learning process. The teaching objective is to review the differences in... View Details

Keywords: Technology; Change Management; Production; Performance Capacity

25 Apr 2016
News

Can politicians really bring jobs "back" to the U.S.?

February 1999
Case

Crimson Solutions (A)

By: Marco Iansiti and Barbara Feinberg

Describes the design and launch of an Internet venture. Focuses on the drivers of the venture's scalability and adaptability. View Details

Keywords: Business Ventures; Measurement and Metrics; Operations; Adaptation; Internet

February 2003 (Revised April 2003)
Case

Brioni

By: David E. Bell

Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details

Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry

October 1990
Case

Beauregard Textile Co.

By: Francis Aguilar

The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Price; Competitive Advantage; Competitive Strategy; Inflation and Deflation; Consumer Behavior; Apparel and Accessories Industry

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