Publications

February 2000 (Revised October 2000)
Case

Open Market, Inc.: The E-Commerce Wars

By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani

Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details

Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry

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June 2015 (Revised August 2018)
Case

American Electric Power: Facing the Challenges of Distributed Generation

By: Richard H.K. Vietor and Hilary White

American Electric Power, like most utilities in the USA, is currently exposed to distributed generation and the problem of net-metering. Solar installations in particular have been heavily subsidized, by the state and by regulation, which does not allow grid operators... View Details

01 Jun 2014
News

Screen Saver

chances. "Moviegoing is embedded in the American social fabric," he says during a conversation at AMC's Theatre Support Center (the company's corporate headquarters) in Leawood, a suburb of Kansas City, Missouri. "We provide the... View Details

Keywords: Julia Hanna; Arts, Entertainment

Web

Innovating at Scale - Course Catalog

strategy, corporate venture and innovation groups; (2) as strategy consults who will serve clients in these roles; (3) in private equity portfolio companies, as an operator. This class is also geared towards... View Details

February 2021 (Revised June 2021)
Case

Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli

Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing... View Details

November 2005 (Revised November 2007)
Case

Meisterchef.com

By: Henry B. Reiling

Two underperforming companies are seeking to combine on terms that will preserve the net operating loss of one for use against their combined future profits or at least against the future profits of the company that generated the losses. The questions are whether the... View Details

Keywords: Code Law; Corporate Governance; Mergers and Acquisitions; Cost Accounting; Taxation; Corporate Strategy; Profit; Crisis Management; Financial Management; Legal Services Industry; Service Industry; United States

01 Dec 2013
News

Faster, Bigger, Stronger: Supersizing the NFL

headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our... View Details

Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Career Coach

Ildi Nielsen

almost 1000 people and offers this real world perspective to help job seekers appreciate their strengths and present themselves effectively and authentically. She helps students and alumni create job search strategies that aim towards... View Details

Keywords: Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance; Corporate Finance

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

Patricia F. Russo (104th AMP) is executive vice president of New Jersey-based Lucent Technologies, a $30 billion communications powerhouse, where she oversees corporate strategy, business development, and View Details

June 2011 (Revised January 2013)
Case

Home Essentials: Building a Global Service Business with Local Operations

By: Lynda M. Applegate, William R. Kerr and David Lane

Chris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion.... View Details

Keywords: Growth Management; Renting or Rental; Corporate Governance; Global Strategy; Failure; Singapore; Hong Kong

September 2017 (Revised June 2021)
Supplement

Tempur Sealy International (C)

By: Benjamin C. Esty and Lauren G. Pickle

Analyzes the commercial relationship between Tempur Sealy and Mattress Firm following the events discussed in the (B) case. View Details

September 2017 (Revised June 2021)
Supplement

Tempur Sealy International (B)

By: Benjamin C. Esty and Lauren G. Pickle

Analyzes the commercial relationship between Tempur Sealy and Mattress Firm following the events discussed in the (A) case. View Details

20 May 2014
First Look

First Look: May 20

future research. Specifically, I call for research on the materiality of environmental and social issues for the future financial performance of corporations, the design of incentive and control systems to guide strategy execution, View Details

Keywords: Sean Silverthorne

June 2024 (Revised September 2024)
Case

Sequoia Capital

By: Jo Tango, Christina Wallace, Srimayi Mylavarapu and Johnson Elugbadebo

Sequoia Capital, a venture capital firm founded in 1972, quickly grew to become one of the most storied venture capital firms in the world. Fueled by a strong culture, Sequoia's investment track record included the names of some of the largest global successes.... View Details

Keywords: Venture Capital; Organizational Culture; Organizational Change and Adaptation; Restructuring; Corporate Strategy; Financial Services Industry

October 2011
Case

Patricia Gottesman at Crimson Hexagon

By: Lena G. Goldberg and Mary Beth Findlay

After successful capital raises and significant progress in gaining market acceptance of its tools for analyzing public opinion, Crimson Hexagon's CEO prepares to address the company's investors on the question of exit strategy. View Details

Keywords: Corporate Strategy; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Policy; Information Industry; Web Services Industry

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August 2011
Teaching Note

Exeter Group, Inc. (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 409001. View Details

Keywords: Markets; Projects; Resource Allocation; Corporate Strategy; Goals and Objectives; Performance Capacity; Service Delivery; Information Technology Industry; Consulting Industry

September 2000 (Revised March 2006)
Case

ZOOTS--The Cleaner Cleaner

By: Myra M. Hart and Sharon Peyus

A successful entrepreneur (retailing) starts a new venture in dry cleaning. The case focuses on transferable models, skills, and knowledge from one venture to the next. Areas of emphasis are: managing growth, challenges of operations, financing, and competitive moves. View Details

Keywords: Growth Management; Competitive Strategy; Operations; Knowledge Dissemination; Business Startups; Corporate Finance; Service Industry; Retail Industry