Business School Curriculum - Publications - Faculty & Research

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

Citation

Educators

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Miaomiao Zhang is a doctoral candidate at the Technology & Operations Management Unit at Harvard Business School. Miaomiao received a B.S. in Applied Mathematics & Statistics and Economics from Emory University. She worked at the Strategy Unit at Harvard... View Details

Ria Sen

Ria is a JD/PhD student at Harvard Law School and Harvard Business School. At HLS, she was a John M. Olin Fellow and the winner of the 2021 Victor Brudney Writing Prize. She previously studied Economics and Mathematics at Columbia University, where she was nominated... View Details

Dutch Leonard

Herman B. ("Dutch") Leonard is Eliot I. Snider and Family Professor of Business Administration at the Harvard Business School and the George F. Baker, Jr. Professor of Public Sector Management at Harvard University's John F. Kennedy School of Government. In... View Details

Keywords: education industry; federal government; health care; nonprofit industry; state government

Rawi E. Abdelal

Rawi Abdelal is the Herbert F. Johnson Professor of International Management at Harvard Business School, the Emma Bloomberg Co-Chair of the Bloomberg Harvard City Leadership Initiative, and the European Faculty Chair of Harvard Business School’s Global... View Details

Victoria Ivashina

Victoria Ivashina is the Lovett-Learned Professor of Finance and Head of the Finance Unit at Harvard Business School. She also serves as a Research Associate at the National Bureau of Economic Research (NBER), a Research Fellow at the Center for Economic Policy... View Details

Keywords: banking; federal government; financial services; investment banking industry; private equity (LBO funds); private equity (other)

October 1984 (Revised November 1986)
Case

Boston Associates, L.P.

A recent business school graduate is asked to analyze three business plans (excerpted) and to make investment recommendations on each to her venture capital firm partners. View Details

Keywords: Venture Capital; Business Plan

Citation

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11 Aug 2018
News

Religious shoppers less likely to be tempted to overspend

David B. Yoffie

Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

Keywords: communications; computer; e-commerce industry; electronics; financial services; information; information technology industry; internet; retail financial services; semiconductor; soft drink; telecommunications; video games

Profile

Oliver Bladek

Why was getting a business education important to you? In my undergraduate studies, I had received a business degree where I learned the basics of business (the 4Ps of... View Details

Keywords: Entrepreneurship; Consulting

Roberto Verganti

Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

Keywords: automotive; computer; consumer products; electronics; fashion; food; furniture; high technology; home appliances; industrial goods; pharmaceuticals; semiconductor; software; telecommunications; textiles

Richard L. Nolan

Professor Nolan earned his B.A. from the University of Washington in Production and Operations Research in 1962, and his M.B.A and Ph.D. in 1963 and 1966, respectively. Upon graduation in 1966, he joined Boeing Commercial Airplane Company as an Information... View Details

Keywords: aerospace; information technology industry; internet

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

sense of social responsibility remains a constant. Gerdeman: Do you think the case method of teaching helps prepare business school students to consider how they might be able to contribute to society?... View Details

Keywords: by Dina Gerdeman; Green Technology

Richard G. Hamermesh

Richard Hamermesh was the MBA Class of 1961 Professor of Management Practice at the Harvard Business School. While at HBS Richard served as co-chair of the HBS Healthcare... View Details

Keywords: health care

20 Jun 2013
News

Read Fiction and Be a Better Leader

Sep 15 2020
Tout

Black Lives Matter

04 Mar 2015
News

5 Job-Related Stressors That Are More Likely To Kill You Than Secondhand Smoke

17 Jun 2019
Video

What If?

05 Jun 2012
News

Inspections Improve Bottom Lines, Study of Cal/OSHA Results Finds

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

100 years. The situation may be due in large part to the role of university-based business education from the founding of the Wharton School in 1881 and continuing right up to the present. According to... View Details

Keywords: by Martha Lagace; Education

Publications