Publications

01 Jun 2024
News

Crash Pad

is that, since there’s now this glut of office space, businesses are moving from Class B and C to Class A office space, which tends to be in the bigger, newer buildings,” Gould... View Details

Keywords: Amy Crawford; illustrations by Kathleen Fu; building coversion; housing crisis; innovation; real estate; Real Estate

Web

Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School

collapse of Lehman Brothers followed by the close of its London office and other international subsidiaries sent shock waves through the global financial markets with a widespread ripple effect. Defaulted... View Details

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

identify your core customers and build a scalable platform for growth around them. That's the message from Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business... View Details

Keywords: by Sean Silverthorne

01 Sep 2020
News

Maintaining a Resilient Democracy

While many in this election year are focused on issues that divide the United States and the damage this discord may be doing to democracy, historian David Moss offers a perspective rooted View Details

Keywords: Deb Blagg

February 2022
Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details

Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)

01 Sep 2018
News

Case Study: A Good Fit

where there may be a more favorable business model in the near term, or should it double down in the established wellness space? Or should the... View Details

Keywords: Jen McFarland Flint

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

Too often, there's a huge gap between a company's overall business strategy and the way its salesforce operates in the field. View Details

Keywords: by Carmen Nobel

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

perk that allowed Amazon to capture market share and eventually blow past Sony, which after years of struggling, closed its e-reader store in 2014. “Without creating a... View Details

Keywords: by Michael Blanding

July 2015 (Revised January 2020)
Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim

The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details

10 Nov 2021
Blog Post

Veterans in the MBA Program: Profiles of Service

Corps upon graduating from Harvard College. Now, as a joint degree candidate at HBS and the Harvard Kennedy School, Solís aims to discover new ways to serve his country and community through the intersection of View Details

May 1992 (Revised May 2002)
Case

NIKE in Transition (B): Phil Knight Returns

By: Christopher A. Bartlett

After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and... View Details

Keywords: Change; Entrepreneurship; Cost Management; Growth and Development Strategy; Brands and Branding; Organizational Change and Adaptation; Business Strategy

Web

Social Entrepreneurship Fellowship | Social Enterprise | Harvard Business School

Meaningful progress on complex social issues depends in part on the entrepreneurial ideas and energy of the next generation. In recent years, we have seen a sustained increase... View Details

Web

The Business of Entertainment, Media, and Sports - Course Catalog

HBS Course Catalog The Business of Entertainment, Media, and Sports Course Number 1914 Professor Anita Elberse Fall; Q1Q2; 3.0 credits 28 Sessions Paper/Project Career Focus This course is primarily designed for students who are pursuing... View Details

01 Sep 2012
News

Ideas in Action

shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, consumers are investing View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

26 Mar 2014
News

Revisiting how Christensen’s “disruption innovation” in healthcare means decentralization

01 Jun 2015
News

Lessons from a Megacity

with Senior Lecturer John Macomber’s new field method course Building Cities, part of the Immersion Experience Program (IXP) in the MBA Elective Curriculum. That’s how Schultz and her three teammates found... View Details

Keywords: April White; Transit and Ground Passenger Transportation; Transportation

2012
Book

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By: Noam Wasserman

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards... View Details

Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Social Psychology; Outcome or Result

Find at Harvard

Web

A Tradition of Philanthropy - Alumni

mission to educate leaders who make a difference in the world. On behalf of all who benefit from the School’s work, we are grateful to the donors who believe in and help shape... View Details

March 2021
Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud

After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details