communication - Publications - Faculty & Research

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the paper, Turning Lead Into Gold: How... View Details

Keywords: by Michael Blanding; Financial Services

15 Mar 2011
First Look

First Look: March 15

the natural environment while creating urban living capacity by combining low carbon and resource-efficient development with the use of information and communication technologies (ICT) to better manage complex urban systems. Download the... View Details

Keywords: Sean Silverthorne

29 Apr 2008
First Look

First Look: April 29, 2008

framework. The unified funnel communicates the idea that not only should the marketing funnel and the sales funnel be linked "vertically"—in the sense that Marketing's leads should flow seamlessly into Sales' funnel—but they... View Details

Keywords: Martha Lagace

10 Nov 2003
Research & Ideas

The Hard Numbers on Social Investments

For years an important debate has been raging in the social investing community about the potential of social purpose companies to deliver satisfactory returns to investors. The conventional wisdom is that capital providers should expect... View Details

Keywords: by Manda Salls

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

visible intervention, like the innovation contest, has both benefits and risks. Our findings suggest benefits such as increased engagement with work and community as well as risks such as discontent that could arise if staff suggestions... View Details

Keywords: Dina Gerdeman

09 Jul 2014
Research & Ideas

How Business Leaders Can Strengthen American Schools

sponsor of the National Math and Science Initiative, helped to scale two projects: one focusing on improved training for science, technology, and math teachers, the other on improving advanced placement test results in the same areas. Reinventing the local education... View Details

Keywords: by Julia Hanna; Education

14 Feb 2005
Research & Ideas

The World in Your Palm?

Tyneski, Research in Motion "There will always be a need for specialized devices," argued Frank Tyneski, director of design integration at Research In Motion, maker of the popular Blackberry wireless communications handheld.... View Details

Keywords: by Sean Silverthorne

02 Feb 2004
What Do You Think?

Leadership: A Matter of Sustaining or Eliminating Groupthink?

complex task requiring an almost messianic set of beliefs and the ability to communicate them in convincing ways. For a classic example of this, read Robert Caro's prize-winning biography of builder Robert Moses who transformed the... View Details

Keywords: by James Heskett

02 Oct 2000
What Do You Think?

What Lies Beyond NAFTA?

economies. The conclusion is that it has created jobs on both sides of the border while sharpening the ability of Mexican companies to compete. The Mexican business community is learning to cope not only with foreign competitors, but also... View Details

Keywords: by James Heskett

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital interactive component, and this... View Details

Keywords: by Martha Lagace

March 1994 (Revised October 1994)
Case

Reading Energy

By: Forest L. Reinhardt

Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal... View Details

Keywords: Energy Generation; Wastes and Waste Processing; Business and Community Relations; Business Plan; Agreements and Arrangements; Contracts; Risk and Uncertainty; Government and Politics; Environmental Sustainability; Business Strategy; Energy Industry; Utilities Industry; Illinois

Citation

Find at Harvard

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

Core competency transferMore equal exchange of resources Joint value creation Need for value renewal Relationship Management Corporate contact usually in community affairs or foundation; nonprofit contact usually in developmentMinimal... View Details

Keywords: by James Austin

January 15, 2021
Article

Social Media Companies Should Self-Regulate. Now

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie

We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more... View Details

Keywords: Self-regulation; Internet and the Web; Governing Rules, Regulations, and Reforms; Business and Government Relations; Social Media

Citation

Read Now

September 2019
Exercise

Difficult Conversations (A)

By: Shikhar Ghosh and Shweta Bagai

The exercises can be used as a follow-up to the Yesware (A) case (#816-039), or in conjunction with any case that involves replacing a founding team member (and/or providing feedback to a top executive). This is a role-playing exercise, and has been carried out in the... View Details

Keywords: Firing; Feedback; Founders; Culture; Values; Neuroscience; Business Startups; Organizational Culture; Resignation and Termination; Communication; Emotions; Trust; Human Resources; Entrepreneurship

Citation

Purchase

June 2018 (Revised June 2018)
Teaching Note

Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together

By: Boris Groysberg, Tricia Gregg and Katherine Connolly Baden

Teaching Note for HBS No. 417-048. View Details

Keywords: Management Teams; Groups and Teams; Performance Effectiveness; Problems and Challenges; Behavior; Communication; Cooperation; Decision Making; Leadership

Citation

Purchase

January 2010 (Revised August 2012)
Background Note

Note on Telemedicine

By: Regina E. Herzlinger and Jillian Copeland

This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B), HBS Nos. 302-005 and 309-064. View Details

Keywords: Interactive Communication; Entrepreneurship; Health Care and Treatment; Technological Innovation; Information Technology; Health Industry; Telecommunications Industry

Citation

Educators

Purchase

March 1989
Article

Cheap Talk and the Fed: A Theory of Imprecise Policy Announcements

Keywords: Theory; Policy; Announcements; Central Banking; United States

Citation

Find at Harvard

October 1989 (Revised October 1992)
Case

Smoke Wars: The Case for and Against the Cigarette Industry

By: V. Kasturi Rangan

Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details

Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry

Citation

Find at Harvard

January 2025
Case

Shifting Winds: DEI in Corporate America

By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane

In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details