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  • 15 Feb 2024
  • Blog Post

How I Spent My 2+2 Deferral: Carol Wright

communications, and social impact consulting firm specializing in corporate, entertainment, brand, and nonprofit sectors. When I was first hired, I was an assistant to one of the company's founders and CEOs, and a senior publicist in the strategic View Details
  • Web

Greenhill House | About

as well as leading roles in reunion fundraising. In addition to the family’s support for global research, in 1987 Greenhill endowed the Robert F. Greenhill Award, given annually by the Dean to members of the HBS community who contribute... View Details
  • Web

Seminars & Conferences - Faculty & Research

Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and Society-... View Details
  • 25 Jun 2024
  • Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

2018, much of which came from the Federal Communications Commission’s (FCC) massive database of Wi-Fi products. The researchers used the FCC documents and other sources to observe firms' positions in a supply chain with rich detail,... View Details
Keywords: by Jay Fitzgerald; Technology
  • Web

Continuity of Strategic Direction - Institute For Strategy And Competitiveness

a strategic position involves making the company’s activities more distinctive, strengthening fit, and communicating the strategy better to those customers who should value it—not chasing after “easy” growth opportunities that dilute the... View Details
  • Profile

Erin Kaivan

soldier, not an actress), and one leads to where she is now, at HBS. "My family has a legacy of military service that goes back at least 150 years," Erin says. "Serving, giving back to community and country, always spoke to... View Details
Keywords: Consulting
  • Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

spanned 16 countries in 2013, promotes the benefits of handwashing to rural communities. So far, Unilever has changed the behaviors of 130 million people. Businesses have the potential to be more effective than governments and NGOs in creating and marketing solutions... View Details
  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

program through trusted word-of-mouth channels (senior influencers on social media, and WhatsApp and community groups). For Laryea, who has worked around the world, the biggest takeaway was the importance of refining one’s global... View Details
Keywords: Jennifer Gillespie
  • 2014
  • Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian
This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details
Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China
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  • October 2007
  • Article

The Art of Designing Markets

By: Alvin E. Roth
Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details
Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web
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    A New Approach to Building Your Personal Brand

    For better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So, you need to get comfortable marketing yourself. In... View Details
    • 19 Mar 2014
    • Research & Ideas

    A Brand Manager’s Guide to Losing Control

    communities of like-minded people. Sometimes the like-mindedness centers on a brand; think Facebook fan pages or Twitter rants. "Consumers have always had the ability to boycott brands—or to 'buy-cott' brands they like by buying and... View Details
    Keywords: by Carmen Nobel; Advertising
    • 01 Sep 2021
    • Op-Ed

    How Women Can Learn from Even Biased Feedback

    when delivering this feedback. Asking the feedback giver questions throughout the process can generate feedback that’s clearer and more specific. In addition to reducing ambiguity, asking questions can turn feedback from a one-way View Details
    Keywords: by Francesca Gino
    • 21 Jun 2022
    • HBS Case

    Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

    Salesforce, which acquired the firm in 2021. Microsoft, meanwhile, was finally able to draw users to Teams, the free business communication platform it introduced in 2017 as part of Office 365. "Can these collaborative software platforms... View Details
    Keywords: by Lane Lambert; Information Technology; Technology
    • 22 Sep 2023
    • News

    Capital Connection

    Vernon Beckford (MBA 2013) saw the gap almost immediately. From the beginning of his career in commercial real estate finance—first at Credit Suisse and then later at CW Capital and Global Atlantic Financial Group—Beckford observed Wall Street’s obsession with... View Details
    Keywords: Margie Kelley; Real Estate
    • Web

    Online Management Course | HBS Online

    an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online... View Details
    • 08 Aug 2005
    • Research & Ideas

    Decision Rights: Who Gives the Green Light?

    individuals or groups have the right to make which decisions frequently carries a high cost for the organization, Jensen notes, whether through duplicated or counterproductive efforts, or through the failure of the parties to act. Although this often is diagnosed as a... View Details
    Keywords: by Peter Jacobs
    • August 2015
    • Case

    Building an e-Commerce Brand at Wayfair

    By: Thales Teixeira and Elizabeth Anne Watkins
    Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
    Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Communications Industry; Communications Industry; Communications Industry; Communications Industry; United States
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    • 25 Apr 2024
    • News

    Origin Stories

    Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
    • 24 Apr 2012
    • First Look

    First Look: April 24

    and resource-efficient development with the use of information and communication technologies to better manage complex urban systems. Book: http://www.routledge.com/books/details/9780415893169/ Integrated Reporting Requires Integrated... View Details
    Keywords: Carmen Nobel