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Publications

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  • All HBS Web  (9,652)
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Show Results For

  • All HBS Web  (9,652)
    • People  (41)
    • News  (3,268)
    • Research  (4,122)
    • Events  (42)
    • Multimedia  (163)
  • Faculty Publications  (2,887)
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  • Profile

Charlotte MacDonald

With four years of consulting experience at Boston Consulting Group behind her, Charlotte MacDonald, realized it was time to reflect on the path before her. "I was having a great experience, I loved the work and people," she says. "But if I didn't pause... View Details
Keywords: Consulting
  • Web

Angela Q. Crispi | About

active in the School’s two capital campaigns, the most recent of which surpassed its $1 billion goal. Angela has held a succession of roles at HBS including serving on the MBA Admissions Board and directing the offices of Financial Aid, Housing, Registrar, Student... View Details
  • 01 Jan 2012
  • News

E. Roe Stamps IV, MBA 1974

came in the field of health care, the firm’s investments now include software, communications technology, semiconductors and electronics, and financial services. With nearly $15 billion under management and over 140 employees, Summit has... View Details
  • 01 May 2020
  • Blog Post

5 Reasons to Join a Club at HBS

community has been on full display. In the last three weeks alone, clubs have hosted community-wide virtual events with Gabrielle Union, LL Cool J, Rich Gotham (President of the Boston Celtics), and Joe Maddon (Manager of the Los Angeles... View Details
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

investors have to say—and how they behave—not on gut feel or instinct. Continually fine-tune your strategy based on changes in the marketplace—for example, a new technology, a social trend, a government regulation, or a competitor's breakaway product. Clearly View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • Web

Logging In - Research Computing Services

Wireless Network . Off-HBS-Campus From off-HBS-campus, the HBSGrid can only be accessed through a virtual private network (VPN) connection using the Pulse Secure software. A VPN ensures that all communication between your computer and... View Details
  • 09 Apr 2024
  • Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details
Keywords: by Glen Justice
  • 25 Mar 2022
  • Blog Post

Meet the HBS Women's Student Association

HBS feel supported, both professionally and personally. Our mission is to connect, empower, and celebrate the next generation of women leaders. We feel it's our responsibility to ensure the women in our campus community have the resources... View Details
  • 07 Sep 2021
  • News

New HBS Fund Chairs Take the Helm

world’s largest producers of wallboard for the construction industry. Both are active on boards and in their community and are particularly interested in issues related to education, arts and culture, and View Details
  • Research Summary

Using IT to Leverage Human Resources in Services

Discussion of the Internet and IT to date concentrates on how they will replace, rather than support, human service providers. While this approach is appropriate for a few firms, it is inadequate for many. The Internet and other information technology... View Details

  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
  • January 2012 (Revised September 2015)
  • Case

Tough Decisions at Marks and Spencer

By: George Serafeim
In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details
Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry
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Eccles, Robert G., George Serafeim, and Kyle Armbrester. "Tough Decisions at Marks and Spencer." Harvard Business School Case 112-062, January 2012. (Revised September 2015.)
  • 07 Aug 2012
  • First Look

First Look: August 7

Communicating Frames in Negotiation Authors:Kathleen L. McGinn and Markus Noth Publication:." In The Oxford Handbook of Economic Conflict Resolution, edited by Gary E. Bolton and Rachel T.A. Croson. Oxford University Press,... View Details
Keywords: Sean Silverthorne
  • December 2022 (Revised January 2023)
  • Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
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Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
  • 11 Apr 2012
  • Research & Ideas

The High Risks of Short-Term Management

interview, conducted via e-mail. Q: In general, what relationship did you find between companies you identified as short-term-oriented, their investors, and the behavior of their stocks? Francois Brochet: Overall, we found a positive association between the horizon... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

community around a worthy cause and to develop leaders capable of co-design, he has sought volunteers (people in the company willing to work on their own time) to come together and start up profitable business lines in the so-called... View Details
Keywords: by Martha Lagace; Education
  • Web

Greenhill House | About

as well as leading roles in reunion fundraising. In addition to the family’s support for global research, in 1987 Greenhill endowed the Robert F. Greenhill Award, given annually by the Dean to members of the HBS community who contribute... View Details
  • 14 Jun 2016
  • First Look

June 14, 2016

patent applications in 1976 to 16% in 2008. This is partly driven by the increase in the prevalence of information and communication technology; however, even for patents unrelated to information and View Details
Keywords: Sean Silverthorne
  • 04 Apr 2024
  • News

The Making of a Medical Milestone

On March 16, doctors at the Massachusetts General Hospital made history when they successfully transplanted a kidney from a genetically modified pig to a living human. The groundbreaking procedure marked a significant milestone in animal-to-human transplant, or... View Details
Keywords: Margie Kelley
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

for change and understood the importance of communicating the vision and strategy to every employee. Without such strong leadership at the top, even the comprehensive management system we introduce in this book cannot deliver breakthrough... View Details
Keywords: by Martha Lagace
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