business schools - Publications - Faculty & Research

13 Jun 2005
Research & Ideas

From Turf Wars to Learning Curves: How Hospitals Adopt New Technology

Harvard Business School professors are more likely to be found in the pages of the Academy of Management Review than the New England Journal of Medicine, but recently Gary Pisano and Robert Huckman used the... View Details

Keywords: by Sara Grant; Health

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

together” "By unpacking the costs, you have the opportunity to explain everything you did for the customer in putting that product or service together," says Bhavya Mohan, a Harvard Business School doctoral... View Details

Keywords: by Dina Gerdeman; Retail

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

can be a competitor, but it can also be a collaborator” If anything, says Harvard Business School marketing professor Thales S. Teixeira, that number understates the prevalence of media multitasking.... View Details

Keywords: by Michael Blanding; Advertising; Sports

29 Nov 2006
Research & Ideas

Rich or Royal: What Do Founders Want?

What motivates entrepreneurs? Money? Control? In truth, some entrepreneurs are expecting to get rich. Others want to grow and control a new venture. But most would probably answer: "both." The problem, as Harvard Business View Details

Keywords: by Sarah Jane Gilbert; Financial Services

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make or break online ads. "In the... View Details

Keywords: by Carmen Nobel; Advertising

21 Aug 2006
Research & Ideas

How Europe Wrote the Rules of Global Finance

The United States has been both credited and criticized for its powerful role in promoting global financial liberalization—the flow of capital across country borders. But research by Harvard Business School... View Details

Keywords: by Ann Cullen

14 Jun 2004
Research & Ideas

The Big Money for Big Projects

There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world: the Eurotunnel, Hong Kong... View Details

Keywords: by Ann Cullen; Financial Services

Publications