Publications

December 2023
Case

TikTok: The Algorithm Will See You Now

By: Shikhar Ghosh and Shweta Bagai

In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details

Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India

October 2003 (Revised January 2004)
Case

The 2001 Crisis in Argentina: An IMF-Sponsored Default? (A)

By: Rafael M. Di Tella and Ingrid Vogel

At the end of 2001, Argentina's economy and society both appeared on the verge of collapse. Furious about controls imposed on the convertibility of their bank deposits into cash (the "corralito") and huge proposed government spending cuts amidst high unemployment and... View Details

Keywords: Financial Crisis; Economic Slowdown and Stagnation; Banks and Banking; Problems and Challenges; Decision Choices and Conditions; Currency Exchange Rate; Economy; Government Administration; Crime and Corruption; Argentina

March 2020
Case

Brazil: Contesting the Rules of Government

By: Sophus A. Reinert and Jonathan Schlefer

Brazilian factions so fiercely opposed one another that for a century and a half they had contested not just state policies but the rules and structure of the state itself. Was this politics, so unlike the Western political ideal, sign of an immature or failing... View Details

Keywords: Governance; Policy; Government Administration; Government and Politics; Social Issues; Brazil

11 May 2022
News

Why One Little Goof Drove Wordle Fans Nuts

02 Sep 2021
News

The Balance of Power Between Employees and Employers

29 Aug 2011
News

Decoding Insider Information and Other Secrets of Old School Chums

Web

Program Requirements - Doctoral

with the sponsors and with the PhD Programs Offices during all stages of PhD work. Coursework Micro-Organizational Behavior Track Two term-length courses in foundations of psychology Two term-length graduate-level psychology courses One term-length graduate-level View Details

01 Dec 2015
News

What to Do When Your Organization Has Dueling Missions

September 2011
Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry

14 May 2019
HBS Seminar

Patti Williams, Wharton, University of Pennsylvania

16 May 2011
News

A Counter-Intuitive Approach to Making Complex Decisions

20 Aug 2017
News

The Moral Voice of Corporate America

27 May 2010
News

Sir Ronald Cohen Offers Class Day Advice to MBA Class of 2010

July 2023
Article

Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users

By: Jonas P. Schöne, David Garcia, Brian Parkinson and Amit Goldenberg

Social media users tend to produce content that contains more positive than negative emotional language. However, negative emotional language is more likely to be shared. To understand why, research has thus far focused on psychological processes associated with... View Details

Keywords: Social Media; Emotions