Publications

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

and other outlets that sold only cosmetics. Equally important, she thought most women would rather learn to make themselves more beautiful than pay expensive beauticians to do this. She thus eschewed the early selling strategies of... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

12 Mar 2019
Blog Post

What I Learned in the Africa Rising Short Intensive Program

‘80), our class used case studies and discussions with leaders from the business, advisory, government, and social enterprise sectors to better understand the nuances of building successful enterprises in Africa. What separates the... View Details

20 Dec 2022
News

Singing to the Corn

about it because it resulted in a number of layoffs. Even so, I remember someone pointing at me in a bar, and we hustled out of there. It certainly left a taste in my mouth of the power of strategy and thought, but I felt really bad about... View Details

16 Jul 2014
HBS Case

Marketing Obamacare

variety of ways to reach each group, including billboards, print advertisements, radio, TV, online, and social media, tailoring the message to the medium. For the "cautious optimist" group, which included a number of Latinos,... View Details

Keywords: by Michael Blanding; Health

25 Aug 2022
News

September 2022 Alumni and Faculty Books

putting users at the center of strategy leads to an almost unfair competitive advantage; ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable; common shortfalls that... View Details

Profile

Rachel Silverstein

classical training in corporate finance could bring a lot of value – in structure and strategy – to a startup." Rachel's hunch was right, and she proceeded to work for two different startups in the food and beverage and vacation... View Details

Keywords: Financial Services; Retail/Hospitality; CPG

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

and share value, as well as achieve growth. Driving Digital Strategy explores ways to leverage digital, social, and mobile marketing tools to drive innovation and spur growth. A related program is Marketing in the Digital Era—Virtual,... View Details

Keywords: Jennifer Gillespie

01 Feb 2002
News

Egawa Heads New Research Office in Japan

country's political and social environment, there are ongoing discussions as to whether Japan will adopt U.S. business practices or maintain its own distinctive outlook. "This debate is relevant to key management issues, including... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

04 Dec 2012
First Look

First Look: December 4

PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details

Keywords: Carmen Nobel

November 2017
Case

One Life; One Love (A)

By: Thomas DeLong and Kerry Herman

Katie Hood, CEO of the One Love Foundation (One Love), a group dedicated to the prevention of relationship violence, had grown the organization's base of funding support to $6 million by 2017 and broadened its mandate to include relationships across many demographics.... View Details

Keywords: Start-up; ＂Leading A Foundation＂; Social Enterprise; Business Startups; Growth and Development Strategy; Leadership

January 2011
Supplement

Vodafone in Japan (C)

By: Juan Alcacer, Mary Furey and Mayuka Yamazaki

An update to Vodafone cases A and B, describing Softbank's acquisition of Vodafone and its performance in Japan. View Details

Keywords: Acquisition; Cross-Cultural and Cross-Border Issues; Knowledge Acquisition; Performance; Motivation and Incentives; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan

January 2011 (Revised April 2011)
Case

TripAdvisor

By: Sunil Gupta and Kerry Herman

By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million... View Details

Keywords: Business Model; Knowledge Use and Leverage; Growth and Development Strategy; Social and Collaborative Networks; Internet; Service Industry; Travel Industry

2024
Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan

This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details

Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry

February 2003 (Revised December 2006)
Case

Toys "R" Us (A)

By: Michael G. Rukstad, Dennis A. Yao and Cate Reavis

In 1992, Toys "R" Us, the pioneer of the "category killer" retail format, faced significant competitive threats from mass discounters and warehouse clubs and was losing market share. This case explores the dynamic sustainability of Toys "R" Us's retailing model, its... View Details

Keywords: Risk Management; Competition; Supply and Industry; Power and Influence; Retail Industry; United States